When it comes to driving engagement, videos are more popular than images, especially on social media. Videos are consumed by society more than images. On Facebook, 100 million hours of videos are watched every day.
There are several reasons why videos are more popular than images in driving engagement, such as:
The video combines auditory and visual senses while photos only engage the visual sense
Videos catch users' attention because they combine sound and motion. Both convey messages effectively and make videos easy to understand. Your brand gets to deliver a message in the right context, desired tone and visual cues. Most people would rather listen to a message than read it.
With images, one has to read the message themselves. There can be misunderstandings due lack of tone and context that the message is delivered with. According to studies, only 10% of people remember a message after reading it, whereas 95% remember it when they watch it.
All types of content
Unlike images, videos encompass all types of content. For example, a video can include text, music, photographs, links and much more. Thus, the viewer gets all the information they need in-depth on one video.
Storytelling
Video is the ideal approach to tell a story about your brand or products. They make information easy to understand, which is why consumers and marketers love them. Moreover, they have a way of capturing your viewer's attention for longer, making it easy for you to sell your brand.
Clear message
Videos deliver clearer messages as compared to images. There is no misinterpretation of words or meaning when it comes to videos. The viewer gets to understand the message with ease.
Videos earn consumers' trust
People tend to trust brands and services that use videos for advertising themselves. The videos help your brand earn your customers' trust. It also educates them on how to use a product practically.
Videos have more advantages than images in driving engagement.
If you need help driving engagement to your brand or business, look no further than Anchor Digital. Visit our website to see our services or contact us for more information. We will help you every step of the way.