This dissertation examines the inherent multiraciality within the Latinx/a/o community to resist the master narratives of the racial imaginary and redefine Latinx identity as hybrid. Because the racial imaginary constructs binaries that exclude and erase the plurality of Latinx identity through film, television, and literature, hybridity as a rhetorical framework disrupts the binaries and makes visible the embodiment of multiracial/ethnic Latinx lived experiences. I establish hybridity as a framework by analyzing the rhetorical efficacy of counter-narratives to resist the binaries of the racial imaginary and provide hybrid Latinxs a voice and representation.