Highly analytical and results-driven Data Analyst with 9+ years of experience in driving business growth and improving customer outcomes through data-driven insights and solutions. Skilled in identifying key metrics and translating complex data sets and applying meaningful strategies into actionable insights that inform business decisions. Proficient in using data analytics and visualization tools like Power BI, SQL, Tableau, SSIS, SSRS, Excel, PowerApps, Power Automate. Demonstrated ability to work independently and thrive in a fast-paced environment. Analyzes data sets to identify solutions to customer-related issues, sharing pertinent information with management and other stakeholders.
Data Analyst
Miac Analytics, Remote, Dallas, Tx Feb 2020 - Present
Developed a comprehensive data tracking system for marketing campaigns using LookML and Google BigQuery, leading to a 20% increase in campaign ROI due to more precise targeting.
Built and refined over 50+ data models using Looker, leading to a 25% improvement in report accuracy and consistency.
Generated and maintained 100+ reports using Power BI, offering up-to-date insights, and driving a 20% increase in stakeholder engagement.
Constructed a complex data model in Looker using LookML for a sales forecasting project, improving forecast accuracy by 15%.
Conducted comprehensive data analysis on customer behavior, market trends, and product performance, resulting in a targeted 15% increase in customer retention and a 20% boost in sales revenue.
Developed and implemented automated reporting dashboards using Tableau, providing real-time visibility into key performance indicators, and enabling data-driven decision-making across the organization.
Collaborated with the marketing team to analyze campaign data, optimize targeting strategies, and achieves a target of 25% increase in conversion rates.
Successfully developed and implemented an account dormancy solution for a client bank, resulting in a 20% reduction in dormant accounts and significant cost savings for a bank.
Designed and created a custom dashboard for a large banking client that provided real-time insights into their loan portfolio performance. The dashboard received a 95% satisfaction rating from the client and is used to inform key business decisions.
Automated workflows and processes using Power Automate to reduce manual effort and improve data accuracy.
Created and deployed reports using SSRS to provide stakeholders with real-time insights into key business metrics.
Implemented row-level security in Power BI reports using DAX, ensuring data confidentiality and access control based on user roles.
Data Analyst
Mphasis Company, Remote, Dallas, Tx Jan 2017 – Feb 2020
Developed and implemented a suite of interactive data dashboards for a client in the financial services industry, resulting in a 25% increase in data accessibility and a 15% reduction in time spent on data analysis.
Conducted A/B testing to evaluate the impact of website changes, leading to a 25% reduction in bounce rates and an enhanced user experience.
Developed complex SQL queries and scripts to support data analysis and reporting.
Developed stored procedures and functions using SQL to automate repetitive tasks and improve performance.
Developed ETL processes to import data into reporting and business intelligence architecture.
Developed interactive dashboards and reports in Tableau and Power BI, presenting accurate valuation assessments and market insights to stakeholders, which guided strategic decision-making.
Ensured data quality, integrity and compliance with relevant company policies, industry standards, and regulatory requirements.
Developed and applied statistical models to forecast trends, analyze outcomes, and support decision-making processes.
Implemented a predictive maintenance model using machine learning algorithms, reducing equipment downtime by 25% and saving costs.
Collaborated with the product team to analyze user behavior and preferences, leading to the development of new features that improved user retention by 15%.
Data Analyst
Zenith Bank PLC, Nigeria April 2014 – May 2016
Collaborated with cross-functional teams to identify business requirements and data sources for analysis.
Designed and developed interactive and visually compelling reports and dashboards using Power BI to help senior management make data-driven decisions.
Created complex DAX calculations to extract meaningful insights from large datasets.
Automated data extraction and transformation processes to improve efficiency and reduce manual errors using Power Query.
Conducted data validation and quality checks to ensure accuracy and reliability of reports.
Presented insights and findings to non-technical stakeholders, translating complex data into actionable recommendations.
Managed and maintained data models, ensuring data integrity and optimal performance.
Implemented security measures to protect sensitive data and control access to reports and dashboards.
Actively contributed to the development of data governance policies and best practices.
Imo State University, Nigeria
Bachelor of Business Administration in Hospitality & Tourism Management
SQL: T-SQL, PL/SQL
Power BI
Tableau
Microsoft Office: Word, Excel, PowerPoint
Microsoft BI Stack: SSAS, SSRS, SSIS
Databases: Azure SQL, SQL Server, MySQL, Oracle, Google Big Query
Low code Automation and App Development: PowerApps, Power Automate, Script Versioning using Azure DevOps
Database Management: SSMS, Toad, Visual Studio Code, Azure Data Studio, MySQL Workbench
ETL
Data Clean-ups
Data Authoring
IT Strategy
Technical Writing and Documentation
Project Management
Advanced problem solving
Team Oriented
Exceptional customer service
Stellar communication
Strong decision making