Iván Markman, Chief Business Officer at Verizon Media, oversees the unit’s B2B business. He leads the unit’s efforts to create more meaningful and valuable relationships between consumers, publishers, and marketers. Iván brings over 20 years of strategic and operational experience in Ad & Marketing technology, and a strong passion for transforming businesses.

In addition to his executive leadership role at Verizon Media, Ivan also holds Board of Director positions with DPAA, the leading global trade marketing association connecting digital out-of-home media with the advertising community, and Alliance for SoCal Innovation, a non-profit organization that supports the growth and development of SoCal innovation ecosystem leaders and stakeholders.

Immediately before joining Verizon Media, Iván served as special advisor to the CEO & Board of Directors of comscore. In his role, he led the organization through a significant operational and strategic turnaround, going back to the public market, and rekindling innovation, operational scale and growth.

Previously, Iván was GM of Neustar’s Marketing Services business. He joined Neustar after its $450M acquisition of MarketShare where he was COO. At MarketShare he grew the business and built the platform globally, increasing its value 15x. Prior to that, Iván was the VP of Corporate Strategy at Yahoo, where he led global corporate strategy initiatives, including assessing Yahoo's business portfolio and recommending areas for investment and divestiture. He supported key strategic deals including the ad partnership with Microsoft, as well as a series of acquisitions in the AdTech and MarTech spaces. Iván joined Yahoo when it acquired Overture, a leader in Paid Search where Iván was leading Strategy & Corporate Development. He started his career in Argentina working in various talent, sales & marketing roles at Procter & Gamble.

Illustrative of his passion for helping start-ups evolve into successful businesses, Iván continues to serve on the Board of Directors, and as an investor and advisor in various early stage ventures primarily in Marketing Technology, Artificial Intelligence and Data.

Iván received his Master’s in Business Administration from the University of California Los Angeles’ Anderson School of Management and holds an MS in Finance and a BA in Business & Managerial Economics from the Universidad de San Andrés (Argentina).

As vice president of International Sales for Verizon Media, Kristiana is responsible for leading the business organisations internationally. International is an integral part of the company’s global strategy. Since the International Org was formed two years ago, teams across regions and functions have been working more closely and collaboratively than ever and have built a strong foundation for Kristiana to lead growth in 2021 and beyond.

Kristiana began her career at Yahoo in Italy as an agency sales executive in 2000 and was promoted throughout the company, leading sales, ad operations and account management teams across multiple regions, until the formation of Oath when parent-company Verizon bought together Yahoo and AOL into its new media technology subsidiary with 1 billion users globally. Verizon then renamed the company Verizon Media in January 2019.

A promotion to VP of Oath’s partner markets and the Nordics, Kristiana was responsible for driving revenue and growth for these strategic markets. She managed partners to drive sales of key Oath products, including Yahoo Gemini native advertising platform, to advertisers in markets like Romania, South Africa, the UAE and Belgium as well as leading the Oath sales teams in the ultra-creative Nordics region.

The next move for Kristiana was in January 2020 to Head of EMEA, to drive commercial success of Verizon Media across the regions working with the country leads.

A dynamic, internationally-experienced and versatile business leader, Kristiana has a track record of success in her various roles, managing across boundaries to drive major account development and profitable revenue growth with major agencies and blue chip clients. She is results-focused, building winning teams in order to drive sales, creativity and service excellence.

Rico Chan joined the senior leadership team of Yahoo Hong Kong in 2009 bringing in his versatile sales & marketing and senior management experience of over 25 years from the Information Technology to Media arena both in Hong Kong and in the Mainland of China.

As the Head of Advertising Business with Yahoo Hong Kong in the first four years, Rico was responsible for direct sales, channel sales and online business development, driving the integration of Display and Search Marketing sales teams.

The integration on one hand created unmatched total solutions for marketers and advertisers ranging from international brands to SMEs, while on the other, it took the creativity and business growth of Hong Kong’s online advertising to the next level. In 2013, Rico was promoted to Vice President and General Manager of Yahoo Hong Kong. Starting from 2014 fall, he has expanded his role in overseeing advertising business of India and South East Asia injecting his firing passion and unparalleled expertise across Asia Pacific.

Rico enjoys wine tasting and horse-riding in his spare time. Rico graduated from The Chinese University of Hong Kong with a degree of Business Administration majoring in Marketing.

Erika Wang served as Managing Director of Yahoo Taiwan since 2014, and concurrently acted as Co-Head of Verizon Media APAC since 2019.

Erika participated in Yahoo Taiwan in 2010 as General Manager of Sales Group, leading the sales group to focus on targeting ads, social marketing and mobile advertising business operation. Under her leadership, she will continue to bring the revenue in display ads and search marketing advertising and create superior growth success, leading the team into the media business in Taiwan double-digit growth target. Erika was promoted as VP of Sales Group for Yahoo TW and HK in 2013.

Prior to Yahoo Taiwan, Erika Wang was the MD of Mindshare Taiwan (2006~2010), and led the team to win the Taipei Deaflympic Game Pitch in 2009, and brought revenue grow versus year 2008. She also made Mindshare Taiwan historical high both sales and revenue records in 2006.

Erika Wang also served in the following positions：

Deputy GM of FCB Advertising Agency Beijing (2005)

Marketing VP of DaChan Foods Company (Shanghai/ Bejing/Taipei) (2002~2004)

COO of Chinatimes.com (2001~2002)- made chinatimes.com breakeven in the tough web ages

Business Director of Ogilvy Advertising Agency (2000~2001)

Category Manager (commercial brands) of SmithKline Beecham Far East Taiwan

Erika Wang has over 20 years solid experiences from advertising to marketing and operations with good knowledge on channel environment, consumer trends, product development, distributor management and media environment.

Erika graduated from Tamkang University BA degrees in English, Taipei, Taiwan

Andrea Wasserman is a consumer sector leader, entrepreneur, and intrapreneur with a background across stores, e-commerce, marketing, merchandising, and product who invests deeply in developing people. She transforms businesses and cultures by connecting dots, visioning what’s possible, and rallying teams around the path forward.

Most recently, as VP Retail Experience at Verizon, Andrea's scope spanned the entire customer purchase journey - including more than 6,000 stores plus digital retail touch points - for technology products and services, including the once-in-lifetime launch of 5G. Andrea and her team also led all omnichannel distribution strategy and analytics and the Voice of Employee field engagement program.

Andrea previously led businesses at Nordstrom (National Bridal Director), Sole Society (CEO), Hudson’s Bay and Lord & Taylor (SVP/GM eCommerce), and Nine West (SVP/Head of eCom + Stores). She revamped merchandising, adopted the latest technology, tested creative marketing partnerships, explored corporate development relationships, and solved supply chain challenges.

Lam Kwok Shing, Bruce, holds more than 20 years’ experience in telecommunications and joined HKT in 2011, as the Managing Director of CSL Mobile Limited. He is responsible for the overall strategic planning and corporate decisions in HKT’s wireless business, with key focus in sales and marketing performance. Under his watch, CSL now commands the largest market share in Hong Kong’s telecommunications industry, and maintains HKT’s leadership in the Hong Kong 5G development.

Lam also served as CEO of Club HKT Limited between 2016 and 2019. During his tenure, The Club applied the latest big data technologies to everyday operations and collaborated with hundreds of merchant partners to become the most prominent loyalty program in Hong Kong.

Before joining HKT, Lam was the General Manager for Nokia covering Hong Kong and Macau, and was responsible for sales & marketing, business development, communications, customer care and relationship management, as well as retail strategies.

In order to give back to society, Lam also serves in a number of organizations and institutions, contributing his knowledge and experience to different communities.

Chloe’s career to date spans across media consultancy, business management and leadership roles in Singapore, and China, across local and international businesses. Chloe believes and invests in a strong people culture for innovation and effectiveness in this era of globalization an increasing disruptive landscape. In her Group COO role, she spearheads strategic thinking in advanced services and operationalizes new capabilities, introduces new perspectives and better ways to do things.

Chloe Neo is also known to be a strong advocate for industry and talent development. An activist for raising the bar in the Advertising and Marketing communications sector; Chloe goes beyond her group leadership role in OMG Singapore to champion industry conversations and initiatives with various Singapore government agencies and industry development groups. She saw the successful launch of the first Professional Conversion Programme for Digital Marketing Professionals by 4As, in collaboration with Workforce Singapore to create stronger digital talent pipeline for the industry. The programme is in its 3^rd consecutive successful year.

Before the recent transition to OMG group COO role, Chloe was leading the OMD Singapore team. Under her leadership, OMD Singapore has thrived operationally and culturally, enabling Brands the leverage to OMD’s strong talent pool and future ready capabilities to unlock new opportunities through audience-led, outcome-focused strategy and delivery. OMD Singapore has been recognized in local, international and global awards including Cannes Media and Gunn Report’s Top Global Campaign.

Dan Richardson is an expert in translating data into a captivating narrative. As Head of Data, he is responsible for shaping Verizon Media ANZ’s commercial data strategy, building new ad products and managing the company’s data portfolio.

Working closely with brands, vendors and key agency partners, Dan holds invaluable experience in developing audience insights, segmentation, testing and implementation strategies. He's currently co-chair of the IAB Australia’s Data Council, leading the organisation’s data transparency initiatives, and serves on the IAB New Zealand Standards and Measurement Council. Dan has also served as a board director for the International Advertising Association and as president of the IAA's Young Professionals.

Francis Che joined Yahoo in 2010. Currently, he is head of Data, CRM and Insights, International Market of Verizon Media, responsible for consumer insights, data analysis, and membership management.

Prior to Yahoo, Francis Che was the General Manager of Research International Taiwan and the senior Client Service Director of TNS Taiwan. Being the account lead of Yahoo, he was responsible for generating insights for many successful Yahoo properties such as Knowledge+, Shopping, Marketplace, Search, etc.

With over 20 years of data analytics and market research experience across APAC, Francis is an expert in using 1st, 2nd, and 3rd party data to draw actionable insights that help in seizing business opportunity and minimizing risk.

Jenny is the Head of Programmatic Advertising, leading the team of ad optimizers and ad platform sales in Hong Kong. Prior to entering the programmatic world, Jenny has been worked as Digital Media Sales for more than 12 years, she is specialized in providing total online marketing solution included Display, Video ad, Search, Content Marketing and Native Ad to marketers.

With her valuable experience, she could help agencies and advertisers entering into the programmatic world by utilizing Verizon Media DSP frictionlessly.

Jerry Chan, holds over 20 years of experience in the Digital Industry and the founders of MediaonAsia and Vizz Digital Group, is particularly astute in digital transformation and creating O2O solutions to achieve and optimize marketing performances.

MediaonAsia has been established for over 9 years, specialized on all marketing services and tailor-made online solutions for Hong Kong, China and worldwide markets ranging from creative, strategy, content, media, data to technology. With the enthusiasm for all digital dimensions, MediaonAsia aims to revolutionize everyone’s digital experience.

As an enthusiastic entrepreneur, Jerry founded Mamibuy Hong Kong (香港媽咪幫) and WeShareHK media platforms. 香港媽咪幫is focusing on Mommies Economic and community to affect and direct customer buying behavior, while WeShareHK is a influencer-content based platform, which led him to the Merits of HSBC Youth Business Awards 2014.

Apart from business development, Chan has also been taking different roles on serving Associations and NGOs such as Hong Kong Association of Interactive Marketing (HKAIM), Hong Kong General Chamber of Young Entrepreneurs (HKGCYE),Hong Kong Internet & Ecommerce Association (HKiECA) and Lions Club of Hong Kong Sun for the sake of contributing the online industry and helping the socially vulnerable groups.

John Hsu is part of a three-people team that is responsible for all projects involving AR/XR/360 technology. Since joining YahooTV in late-2018, John has led several cross-functional projects with internal teams and clients. His main responsibilities include producing 360 travel program 《360 Tour》, serving as project manager for several AR/XR events and main contact for international XR content sharing. The projects he has managed include 2019 & 2020 Verizon Media Summit, 2020 XR Golden Awards ceremony, 2020 Namewee Virtual Concert and many more. Since 2019, Yahoo New-Tech team has won over 25 industrial awards including 1st place in Event Marketing Award by Campaign, 1st place in Digital Singularity Awards, 1st place in Agency & Advertiser of the Year Award and more.

John Hsu graduated from Fu Jen Catholic University with a BA degree in English Language and Literature.

John is a vastly experienced digital advertising expert who has spent the last 15 years immersed in the world of advertising data and technology. In his current role as Director of Platforms he looks after the technology underpinning Verizon Media’s suite of products across ANZ, working to bring innovative and impactful solutions to life for blue-chip clients in the region. John sits on the IAB Executive Technology Council and is a leading expert in programmatic advertising and it’s evolution.

Mark leads the RYOT Studio team, a division of the Oscar-nominated and Emmy-winning RYOT business, across Verizon Media’s EMEA markets. His team produces and distributes best-in-class branded content across the region and around the world.

RYOT Studio is focused on creating original, immersive content experiences that push the envelope through innovative formats. With roots in filmmaking, documentaries, and live action, RYOT Studio puts the consumer at the centre of the story to connect audiences with issues that matter to them. Leveraging their seat at the intersection of technology, filmmaking and publishing, RYOT is leading the next-generation of content experiences using 5G, 360, VR, and AR, including the world’s first 5G-enabled studio in Los Angeles. RYOT Studio uses its technology and content expertise to help brands bring their own stories to life.

Mark has had extensive experience in developing and launching content monetisation platforms in both the mobile & digital video space in North America, before moving to AOL where he led the strategy, production and monetization of digital video as Director of Video for Europe prior to his role at Verizon Media.

Ramcess is an attorney and HR/Labor Relations professional. He has over 20 years experience as a change agent delivering human capital solutions primarily in the media, tech and engineering arena.

He is the Global Chief Diversity, Equity and Inclusion Officer at Verizon Media. He is responsible for strategic outreach, external relations, stakeholder engagement and philanthropic efforts related to Verizon Media’s global diversity & inclusion efforts. He works collaboratively across the enterprise, as well as with all senior leadership, to educate, engage and create momentum in relation to Verizon’s company-wide diversity & inclusion brand, reputation, and community engagement strategy. He represents Verizon Media’s multicultural and D&I efforts externally and upholds a culture where diversity & inclusion, corporate social responsibility, supplier diversity and community investment are valued and respected.

He ensures that diversity is reflected in the workforce and in all business activities, including advertising and marketing, programming, purchasing of goods and services, deployment of services, and community-facing efforts.

Ramcess was the Director of Workforce Diversity and Inclusion at Comcast. He was responsible for developing and executing strategies that made Comcast more reflective of the communities served and drove diversity across all levels of the organization. He had responsibility over the Employee Resource Groups, the live National Employee Enrichment Series broadcast, National Partnerships, Outreach Programs, Military Hiring, Diversity Councils and Champions.

He has served as an ADA in the NYC District Attorney’s Office; Dir., AG Worldwide/Phenom, a NY based advertising and marketing consulting company that launched the New York Police Department and Con Edison diversity campaigns.

He spends his time outside work and family on a non-profit called Turning Points for Children which provides adoption and foster care services to children at risk.

Roy Chan is the Head of Marketing in Kam Kee Cafe. Prior to entering F&B industry, Roy has worked as digital marketing and branding for FMCG and entertainment groups for over 10 years. He is specialized in providing creative ideas, content strategy and customer journey designs to modern fast-growing markets.

With his creative mind-set and valuable experience, he could innovate good and cost effective marketing campaign to draw eyeballs and conversion.

Takeshita joined HuffPost Japan in 2016 as Editor-in-Chief. Prior to joining HuffPost Japan, Takeshita worked as a news reporter for The Asahi Shimbun, the national leading newspaper in Japan.

He covered economic policy and business news, and interviewed hundreds of people from government officials to entrepreneurs.

He was also the Visiting Fellow at the Stanford University Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) for 2014-15.

HuffPost Japan is the leading online-media who delivers stories with a global perspective and values that respect diversity and has started many public conversations about SDGs, gender equality etc. in Japan.

Susan Chao, a Rainmaker with a history of successfully leading and growing top global brands across industries and markets, is the CEO of GroupM Taiwan - the world’s leading media investment company under WPP. In a constant strive to make advertising work better for people, Susan oversees the impact and differentiation of five media agencies –Mindshare, Mediacom, Wavemaker, M/Six, Essence, to lead & support client businesses in making a difference in each of its respective industry & community. Susan’s mission is the purposeful application of GroupM’s scale across partnerships, data and technology, to deliver breakthrough intelligence and capabilities towards the transformation of media, consumerism, and commerce in the Taiwan market.

Previously, Susan was the Managing Director for Mindshare Taiwan after making a career shift in 2016 to advertising, from a prior two-decades plus spent in the retail industry. Susan’s experience spans across three global regions in APAC/EU/NA, where she held senior leadership roles from local to regional capacities in Marketing, Commerce, Licensing, and Consulting.

Susan has been viewed by many who have worked with her as a structural & trust builder who values people, process, systems, and team work to deliver aligned objectives and achieve top business results. This was evidenced in Mindshare being awarded Taiwan Media & Digital Agency of the Year for three consecutive years under Susan’s leadership. Susan herself was also nominated Office Leader of the Year APAC in 2017, and Campaign Asia’s Women Leading Change in 2018.

Susan holds an EMBA degree from China Europe International Business School (CEIBS 中歐國際工商學院), and graduated from the University of Washington. She is also certified by Gemological Institute of America (GIA) with a Graduate Diamond’s Diploma, as well as the Wharton Business School at University of Pennsylvania for analytics.

In her spare time, Susan enjoys cheering for her two athletic boys at their sporting games, cooking, and is a regular yoga practitioner.

As Vice President of Comscore North Asia, Victor Cheng has been helping advertisers understand the dynamics of the digital space since 2010. His main field of interest is the fast pace of change in the digital world, and he has used vast experience to help leading corporations, including Alibaba Group, Baidu and Samsung, in their digital monetization and transformation.

Victor was appointed Chairman of IAB Hong Kong (IAB HK) in 2021. During his Chairmanship, Victor will lead IAB HK, together with other Members of the Executive Committee, to help local marketers get the best out of digital. IAB HK was founded in 2016, together with representatives of six other founding members - Facebook, Google, Next Digital, Red Lotus, South China Morning Post and Verizon Media.

Prior to Comscore, Victor served as Senior Account Director of Ad Sales and Marketing at Sony Pictures Entertainment where he successfully built the venture into a key revenue center for the company. Previously, Victor was Head of Business Development for MSN at Microsoft where he was the first business development leader for MSN in Hong Kong, developing the operation from inception into one of the chief revenue centers for MSN in Asia. Victor also served at other Fortune 500 corporations, such as Time Warner and CNBC, in the earlier years of his career.

Victor holds a Bachelor of Science degree from The Chinese University of Hong Kong.