If you’re sending postcards to friends and family or using them for a marketing campaign, you must be aware of proper etiquette. Knowing how to address a postcard properly can make it easy for post offices and recipients to locate your contact information. In addition, it will ensure that your message gets delivered in the most effective manner possible.
The back of the postcard has a designated area for the recipient’s address, usually marked by printed lines on the right side. Alternatively, the postcard may have an area for notes that doesn’t contain any lines. In both cases, the same rules apply. Write the recipient’s address on the designated area of the postcard, or leave it blank.
Write your recipient’s name in the center of the card, followed by their street address (including apartment or suite numbers) and city/town, state, and zip code. If the postcard is being sent to a business, include their company name. You can also add their phone number and website if you like. Finally, if you’re sending an international postcard, include their postal code at the end of the address.
Don’t forget to include the appropriate amount of postage on your postcards. This is a must to ensure that they are delivered at the right address, and that your postcards don’t get lost in transit. You can find more information on proper postcard addressing and mailing on the USPS’s website.