Address verification is a vital part of a business' website. It helps customers and reduces fraud. But it also has a lot of moving parts. And it can be quite expensive.
There are several API services that offer address verification in various ways. However, you're not alone if you're not sure which to choose. To help you narrow down your options, let's discuss what these features are and what they do.
First, there's the aforementioned Intrade API. This tool works automatically with other systems to ensure only correct data enters the system. It also saves time and reduces the bounce rate of mail.
Second, there's the Experian validation API. This tool helps businesses improve the quality of their mailing list by allowing them to validate addresses in real-time. Plus, it can be customized to fit your business's needs.
Third, there's the Google Maps Platform. This tool lets you use $200 of credit per month to explore their map database. In addition, it's got a decent amount of knowledge about localized address formats.
Finally, there's the IPQS Address Verification service. This tool can score your email risk by using geo-location data providers and a proprietary address validation technology.
The best part? The API has no limit on the number of addresses it can process. As a result, your business can get a better handle on its databases and user data hygiene.
Address validation can be a bit complicated, especially if you're delivering to a global audience. For this reason, many organizations have turned to third-party APIs that automate the process.