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Velocity Fitness - Blog 1
Comparing Orangetheory and Peloton’s Social Media Engagement Overview This analysis compares the social media performance of two leading fitness brands—Peloton and Orangetheory Fitness—across Instagram and YouTube. Using verified Social Blade analytics, the goal was to assess audience
Velocity Fitness - Blog 2
Strategic Audience Analysis Orangetheory Fitness has become a household name in boutique fitness — blending science, community, and data into one brand experience. On Instagram, Orangetheory boasts 437,000 followers, averaging around 1,457 likes and 103 comments per post, according to Social Blade
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