PROGRAMMES

UNDERGRADUATE COURSE

PROGRAMME NAME: BACHELOR OF COMMERCE

COURSE STRUCTURE

Under the Department of Commerce, the course of B.Com consists of 6 papers. 

Compulsory Papers: 

Commerce I & II 

Commerce III & IV 

Commerce V & VI 

Advertising 

Applied Component

Export Marketing

Open Electives for FYBA & FYBSC 

Principles of Management & Introduction to Marketing & HRM

CREDIT STRUCTURE

Based on the NEP Structured followed. 

SCHEME OF EXAMINATION

Semester End Examination: 60 Marks 

Internal Assessment: 40 Marks consists of -

Class Test: 15 Marks 

Project/Assignments: 15 Marks

Class Participation: 10 Marks

PROGRAMME OUTCOME

Following programme outcomes that students may achieve upon completing a Bachelor of Commerce. 

PO 1: To remember the conceptual knowledge with an integrated approach to various aspects of Commerce like accounting, finance, marketing, human resource management, taxation, business regulations, and international business 

PO 2: To apply the various concepts, theories, and models in the areas of Finance, Marketing, Human Resource Management, Accounting, Taxation etc. in business operations. resulting in obligations related to the professional practice of accounting and management.

PO 3: Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings to accomplish finance and management practices.

PO 4: Demonstrate knowledge and comprehension of management and commercial principles and apply them to one's job, as a team member and leader. Manage a project in a multidisciplinary setting.

PROGRAMME SPECIFIC OUTCOME

Students will be able to… 

 

PSO 1: Get theoretical as well as practical knowledge about the different aspects of the business perspectives which prepare them to work & excel in the public sector and private sector & also demonstrate progressive knowledge of international business. 

PSO 2: Understand the concepts in Business, Management, Marketing, HR & Finance and decide the career paths for themselves in the fields of  Advertising, Retailing, Marketing, HR, Production, Finance, Export Marketing, Marketing Research et cetera. 

PSO 3: Work in service sectors like retail, banking, insurance, e-business, communication & finance sectors.

PSO 4: Acquire entrepreneurial skills which enables them to set up their own business and manage it.

PSO 5: Gain competence to participate in competitive tests such as CA, CS, ICWA, and other programmes.

COURSE OUTCOMES

FYBCOM 

COMMERCE I: 

CO1: Create awareness among the learners regarding the concept & importance of business. 

CO2: Know the business and the environment it operates in.

CO3: To understand project planning, and feasibility study and to assess statutory requirements in promoting business unit. 

CO4: Evaluate the students' knowledge of entrepreneurship and business promotion.

COMMERCE II: 

CO1: To get acquainted with the concept of services, marketing mix for services, and consumer expectations. 

CO2: To develop a detailed understanding of organised and unorganised retail services. 

CO3: To familiarise learners with the ITES services, banking and insurance. 

CO4: To understand the fundamentals of e-commerce and its present status. 


SYBCOM

COMMERCE III 

CO1: To comprehend management’s fundamental concepts and functions as well as the evolution of management thoughts, including the contributions of a few management theorists. 

CO2: To recognize the value of planning and apply decision-making tools to make effective decisions. 

CO3: To understand the principles of organising resources, the importance of departmentation and learn to delegate authority and responsibility. 

CO4: To understand the nature of motivation and principles of controlling and understand how to apply different leadership styles in various organisational contexts. 

 COMMERCE IV

CO1: To comprehend the types of production systems and be able to manage inventory. 

CO2: To learn the fundamentals of quality management and be able to apply quality management tools to manage the quality of products and services. 

CO3: To describe the structure of Indian Securities Markets and its impact on the economy.

CO4: To reflect on the various investment avenues available in India and describe the recent trends in finance.

 

ADVERTISING I 

CO1: To understand and examine the growing significance of advertising. 

CO2: To comprehend how integrated marketing communication affects product branding and marketing.

CO3: To provide learners with a fundamental understanding of economic, social and legal aspects of advertising.  

CO4: To grasp the future and job opportunities in advertising, and gain practical experience in how it works.

 

ADVERTISING II

CO1: To direct learners toward practical areas, such as classic and new-age media.

CO2: To comprehend the planning process of advertising campaigns taking into account many factors such as target audiences, the budget, media strategies and timelines. 

CO3: To carry out and evaluate advertising campaigns including creativity and celebrity endorsements. 

CO4: To get insights into creativity for advertising, including print ads and broadcast ads and understand the evaluations of advertising. 

 

TYBCOM

COMMERCE V (MARKETING)

CO1: Give a clear understanding of different marketing terms. 

CO2: To focus on different elements of the marketing mix viz. product, price, place and promotion. 

CO3: Develop the various skill sets required for comprehending & facing the various challenges in marketing. 

CO4: To identify and explain ethical considerations related to marketing and to learn key marketing dimensions such as digital marketing, green marketing and niche marketing. 

 

COMMERCE VI (HUMAN RESOURCE MANAGEMENT): 

CO1: To demonstrate an understanding of HRM concepts, human resource planning, recruitment and selection. 

CO2: To gain practical insights about HRD practices and matters concerned therewith like training and development, and performance appraisal. 

CO3: To highlight the significance of leadership and the role of motivation in HRM and to get an insight into human relations. 

CO4: To Analyse the recent trends in HRM. 

 

EXPORT MARKETING I 

CO1: To comprehend the fundamental concepts of export marketing as well as its opportunities and difficulties and geopolitics and foreign trade. 

CO2: Study and gain knowledge of the impact of trade barriers, the WTO Agreements' implications, the choice of a foreign market, techniques for entering a foreign market, and crucial elements of logistics, export marketing, and international trade policy.

CO3: To understand the objectives, principles, and key features of India's Foreign Trade Policy, including the different schemes and incentives available to Indian exporters. 

CO4: To understand the various export incentives and assistance schemes available to Indian exporters. 

 

EXPORT MARKETING II

CO1: To enable students to calculate the export pricing through various pricing methods. 

CO2: To orient students about choosing the correct distribution channel and promotion methods for export marketing. 

CO3: To enable the learners to understand various types of financial support that can be used for funding an export business and foundations of geopolitics: India’s Trading Mechanism. 

CO4: Demonstrate their knowledge in completing export procedures as well as completing the pre-shipment & post-shipment formalities.