WE’RE LUCKY TO HAVE WORKED WITH A VARIETY OF LOVELY CLIENTS AND TEAMS SPANNING ACROSS HEALTHCARE, FMCG, RETAIL, COMMUNICATION AGENCIES, AND INDUSTRY BODIES.
Many of our projects begin with the development of marketing capability frameworks which naturally lead into the need for new and tailored training and coaching programmes. As such we develop long-term relationships with our clients marketing teams and their marketing capability and HR specialists.
Danone Nutricia
I have worked with Vaughan & Co Marketing for many years now. What started as a little project to assist us in brand planning, led to the development and implementation of a full marketing capability programme! Throughout Helen has worked closely with the team to develop their marketing vision and competencies, coach on specific projects and plans, hone WOW, and create a tailored and sustainable training programme with modules on insight, customer journey mapping, brand planning, multi channel planning, and communication development. Masterclasses have also been popular for the senior team to better understand and discuss the implications of emerging areas.
Not only have we seen the marketeers grow in confidence and ability, so has the business’s confidence in them. It is gratifying to see our annual people surveys reflect how this investment creates a very positive feeling from the marketing team towards the company. A win win all round!
General Marketing Manager
McArthurGlen
For the UK marketing team, Vaughan & Co have been invaluable in helping us with our transition. Identifying and helping us to implement new marketing and communication planning processes and tools, coaching to help train in and embed these new ways of working, and on-going facilitation to support us through the implementation phase. Their combined experience and expertise has added real value in helping us to understand our business better and work at a more strategic level, but most importantly to put our customers and brands more at the heart of our marketing decisions. Responsive, energetic and fun the whole team has enjoyed working with them and has grown in confidence.
UK Head of Marketing
Kameleon
Helen’s great combination of marketing, training and facilitation expertise enabled us, with her guidance, to create a Content Marketing workshop for our client marketing teams which clearly reflects their needs, whilst allowing us to showcase our own expertise and creativity. Always keen to add value she is a pleasure to work with.
Kameleon Director