Singlife- Innovation

Singlife Innovation strategy has been focused on three pillars - product, distribution, and technology innovation.

technology Innovation - Artificial Intelligence Centre of Excellence

Setup Singlife - Artificial Intelligence Center of Excellence with a key focus on Generative AI by developing external collaboration with Institutes of high learning in Singapore and internal collaboration by organizing Better Idea Challenge for employees, 16 POCs comprising 35 teams and 82 employees, in collaboration with Oracle Cloud. Singlife also became the first insurer in APAC to be a Microsoft Generative Partner with $250k+ service credits offered to all Singlife partner startups.

Generative AI Hackathon

Generative AI - Better Idea

Singlife partners Microsoft to unlock the power of AI for insurance startups in SingaporeSinglife yesterday signed a Memorandum of Understanding with Microsoft, to support high-growth insurance startups to adopt generative artificial intelligence (AI). Singlife is the first financial services partner to collaborate with Microsoft for the Startups Programme in ASEAN for budding insurtech startups to scale the regional financial services landscape.

Distribution Innovation - singlife XP (Embedded Experiences)

Singlife XP (Singlife Experience), showcased its comprehensive strategy to actively participate in the ecosystem and create value for customers. By designing products and solutions that seamlessly integrate into various user journeys, it aimed to enhance the overall customer experience.

Singlife recognizes the importance of embedding our products in partner channels and journeys through an integrated approach. This enables us to achieve our objective of unlocking new opportunities for better customer engagement and satisfaction, and overall customer experience.

Benefits XP

Embedding insurance to enhance employee engagement and gamify solutions by collaborating with HRMS, payroll management and earned wage access providers.

Commerce XP

Partnering with marketplace, payment and consumer lending companies to create a presence in the e-commerce space of customer and merchants.

Legacy XP

Incorporating insurance into lending, payments, wealth management and legacy planning solutions, while collaborating with regulated financial institutions.

Wellness XP

Embedding insurance into telehealth and healthtech ventures to offer holistic health management capabilities covering health, critical illness and hospitalization insurance.

SWorld (Singlife Metaverse)

Developed SWorld (Singlife Metaverse) leveraging Unity 3D and Spatial computing to equip financial advisors in undertaking financial needs analysis, product benefit illustration, and offerings recommendations. The platform focused on enabling the vision of financial freedom by simplifying visualization of the life stage, overlapping product benefits, and clearer communication of Singlife products and proposition value propositions.