Vape 360 UK & The Best Alternative UK Online Vape Stores in 2026: An Honest Comparative Buyer’s Guide
Vape 360 UK & The Best Alternative UK Online Vape Stores in 2026: An Honest Comparative Buyer’s Guide
Type Vape 360 UK into Google in 2026 and you will see a curious mix of results. There is the brand itself at vape360.co.uk. There are forum threads asking whether it is reliable. There are comparison pages, voucher hunters, and a long tail of questions about delivery times, nicotine pouch stock, and disposable-replacement pod kits. Behind all of that traffic sits a very simple question that most shoppers are too polite to type out loud: is this the right place for me to buy from, or should I be looking somewhere else?
This guide answers that question fairly. We are not here to bash Vape 360. They are a legitimate UK online vape retailer with a real catalogue, real warehouses, and real customers who keep coming back. What we are here to do is give you the same honest comparison you would get from a friend who happens to vape, who has spent more on this category than they would like to admit, and who has ordered from most of the major UK online vape stores so you do not have to. We will look at Vape 360 in detail – the good and the genuinely good-but-could-be-better – and then we will line up eight credible alternative UK online vape stores and tell you exactly what each one is best for.
The UK vape market in 2026 looks nothing like it did three years ago. The single-use disposable ban that landed in mid-2025 reshaped the entire shelf. The Tobacco and Vapes Act tightened how products can be displayed and advertised. Nicotine pouches are now regulated as a separate, age-gated category with their own labelling rules. Refillable pod kits like the Lost Mary BM6000, the Elf Bar AF5000, the SKE Crystal Plus, the OXVA Xlim Pro 2, and a wave of replaceable-pod disposables have effectively taken over the entry-level shelf. Big-bottle short-fill e-liquids in the 100 ml and 200 ml formats are now mainstream rather than enthusiast-only. And nicotine pouch ranges – VELO, ZYN, Nordic Spirit, Killa, Pablo, Lyft and the rest – have quietly become a quarter of the average online basket.
What that means for the average UK shopper is that the “best online vape store” question can no longer be answered with one name. The right answer depends on what you actually vape, how often you order, whether you also use pouches, and how much you care about next-day delivery versus the absolute lowest price. Vape 360 nails some of those use cases beautifully. For others, you will be better served by a specialist UK vape store like Vape Today, by a value-led player like Vape Store EU, or by the rotating-deal model that Vape Daily has built its name on. We will be specific about which one suits which shopper.
A note on method before we start. Everything below is based on publicly available product ranges, published delivery and returns policies, observable price bands across a fixed basket of reference SKUs (one pod kit, one 10 ml nic-salt, one 100 ml short-fill, and one tin of nicotine pouches), and the kind of customer-experience signals you can read from independent review platforms. We are not running affiliate links to Vape 360. We are not running affiliate links full stop. The links you will see are editorial – they point to the stores we genuinely think are the strongest alternatives in their lane, and you are free to ignore them.
If you are here because you have already had a good experience with Vape 360, brilliant – the section below will help you decide whether to stay. If you are here because something about the last order felt off, or because you want a sanity check before you place your first one, the alternatives section is built for you. Either way, by the time you reach the verdict you should know exactly where to spend your next twenty, forty, or one-hundred pounds.
Vape 360, trading at vape360.co.uk, is a UK-based online vape retailer that has carved out a recognisable position in the middle of the market. They are not the biggest catalogue in the country and they are not the cheapest, but they have built something arguably more valuable than either of those things: a reputation for being a predictable place to shop. You know roughly what they will stock, you know roughly what it will cost, and you know roughly when it will arrive. In a category that has been turned upside down by regulation, predictability is worth a lot.
The brand operates as a multi-category vape and nicotine retailer. Their shelves cover refillable pod kits, sub-ohm kits, mod-and-tank set-ups, replacement coils and pods, 10 ml nicotine salts, 100 ml short-fills, disposable-replacement vapes (the post-ban, rechargeable, refillable generation), and a steadily growing nicotine pouch range. They serve England, Scotland, Wales and Northern Ireland with mainland delivery, and they operate strict UK age-verification on checkout.
Vape 360’s catalogue is best described as curated rather than encyclopaedic. They do not try to list every single SKU that has ever shipped into the UK. What they do stock is broadly the products that the average British vaper is actually buying in 2026.
On the hardware side that means the current generation of refillable pod kits from Lost Mary, Elf Bar, SKE, IVG, Crystal Bar, Hayati, Aspire, GeekVape, Vaporesso, Uwell and OXVA. You will find the post-ban replaceable-pod “big puff” devices that have effectively replaced single-use disposables, along with the small, neat MTL (mouth-to-lung) kits like the Caliburn family and the Xlim line that ex-smokers tend to gravitate to. Sub-ohm and DTL (direct-to-lung) hardware is present but less of a headline category – if you are a heavy cloud chaser building your own coils, this is not the catalogue you will live in.
On e-liquids, the 10 ml nic-salt shelf is the strongest part of the range. Nic salts are still the default for the majority of UK vapers, especially ex-smokers, and Vape 360 carry the obvious brand names along with several house and exclusive lines. 100 ml and 200 ml short-fills are well represented across fruit, menthol, dessert and tobacco profiles, with the usual nic-shot system for those who want to add nicotine.
The nicotine pouch range has expanded considerably over the last eighteen months. VELO, Nordic Spirit, ZYN and a handful of the stronger European brands are all available, with strength options from gentle starter pouches up to the high-strength tins that experienced pouch users gravitate to.
Vape 360 sits in the middle of the price band for almost everything they sell. They are not the cheapest UK online vape store – the deep-discount and end-of-line specialists undercut them, sometimes substantially – but they are competitive, and they run regular multi-buy deals that effectively bring the per-unit cost down. Typical 10 ml nic-salts land in the £3 to £4 band depending on brand and pack, with three-for-X and four-for-X multi-buys pulling the unit price below £3. 100 ml short-fills generally sit between £9 and £15 with frequent multi-buy reductions. Pod kits across the popular range tend to fall between £9 and £25 depending on capacity, battery and pod system. Nicotine pouches are largely in the £4 to £6 per-tin range, again with multi-buy discounts.
If you are a regular shopper who places medium-sized orders every two to four weeks, the multi-buy structure is where Vape 360 quietly earns its keep. The headline price on any single SKU is rarely the lowest in the country, but the basket price after multi-buys often is.
Delivery is a strong area for Vape 360. Orders placed before the daily cut-off ship the same working day on their standard service, and there is a paid next-working-day option for shoppers who need their order faster. They use the usual UK couriers, with tracking provided on dispatch. Free delivery thresholds apply above a basket value that is well within reach for any meaningful order.
Northern Ireland and the Scottish Highlands sometimes incur a longer transit window, which is normal across the category rather than a Vape 360-specific issue. International shipping is not their focus – this is a UK-first retailer.
Vape 360 enforce strict UK age verification, in line with the Tobacco and Vapes Act and broader UK regulation. You will see ID checks at checkout, courier-level age checks on delivery for certain products, and the product pages carry the appropriate health warnings. This is not a retailer that cuts corners on compliance, which matters – the UK regulatory environment in 2026 is unforgiving, and shopping with a retailer that takes it seriously protects you as well as them.
Customer service is handled via email and an on-site contact form, with response times that are generally reasonable rather than instant. Returns follow standard UK distance-selling rules – faulty hardware is replaced or refunded, sealed e-liquids and pouches are non-returnable for hygiene reasons, which is industry standard. The tone of their support is professional and unflashy. You will not get a chatty live-chat experience, but you will get your issue resolved.
1. A genuinely curated catalogue. Vape 360 do not waste your time with a thousand near-identical SKUs. The range is tight, the popular products are in stock, and you can find what you need without scrolling through six pages of obscure pod systems. For shoppers who know roughly what they want, this is a real advantage.
2. Predictable, fast UK delivery. Same-day dispatch on orders before the cut-off, clear tracking, sensible free-delivery thresholds, and a paid next-day option for urgent orders. Few UK online vape stores do this category better.
3. Multi-buy pricing that rewards regulars. The headline price on any one product is mid-market, but the multi-buy mechanics on 10 ml salts, short-fills and pouches mean a regular shopper’s effective basket price is competitive with most rivals.
4. Tight compliance and age verification. In a regulatory environment where shortcuts get retailers shut down, Vape 360’s strict approach to age checks, labelling and product information is reassuring. You are buying from a retailer that takes UK rules seriously.
5. A nicotine pouch range that has grown sensibly. Pouches are no longer a side category for most online vape stores, and Vape 360’s range now covers the major brands and strength bands without becoming overwhelming. For shoppers who alternate between vaping and pouches, the one-basket convenience is real.
6. Stable customer service. Not the most exciting on the market, not the chattiest, but consistent. Problems get resolved within standard windows. For most shoppers most of the time, that is exactly what you want.
7. A clean, fast website. The site loads quickly, search works, filters work, and checkout is straightforward. None of this sounds revolutionary until you have shopped on a UK online vape store that gets it wrong – and plenty do.
1. Rarely the absolute cheapest on any given SKU. If your shopping strategy is to chase the lowest individual price across stores, Vape 360 will lose more of those comparisons than they win. The multi-buy structure makes up for it on baskets, but on a single-item order the price-hunters will find lower elsewhere.
2. Limited depth in enthusiast hardware. If you are building rebuildable atomisers, running squonk mods, or chasing the latest niche DTL tank, the range here will feel thin. Vape 360 is built for the mainstream UK vaper, not the hobbyist forum.
3. No live chat as standard. Email and contact-form support is competent, but in 2026 a lot of shoppers expect a chat window. If you want an instant answer to a pre-purchase question, you may end up waiting.
4. The loyalty programme is functional rather than generous. You will earn points, you will spend them, but the redemption rate is not market-leading. Heavy regulars may extract more value from rivals whose loyalty schemes are more aggressive.
5. Stock gaps on the very newest releases. Because the catalogue is curated, sometimes a product that goes viral on TikTok in a given week is not on Vape 360 for another fortnight. Other retailers will have it sooner. This is the trade-off of curation – you get tidy shelves, you do not always get bleeding-edge.
6. The website design is functional rather than premium. It works, it is fast, but it does not feel as polished as the best in the category. This is a small thing, but for some shoppers it shapes the first-impression of trust.
7. International shoppers are not the priority. If you are based outside the UK, Vape 360 is not built for you. There are other retailers in this guide who serve EU and wider international shoppers more thoughtfully.
Net-net: Vape 360 is a solid, mid-market UK online vape store that does the basics extremely well. It is the kind of retailer you can recommend to a friend without hedging. It is not, however, the only credible option in 2026 – and for some shoppers, it is not the best fit. The next section is where we line up the alternatives.
Before we move into the alternatives, it is worth pausing on what actually changed in the UK vape market over the last two years, because it explains a lot about why the ranking that follows looks the way it does. If you stopped paying close attention some time in 2023 or 2024, the landscape you are walking back into is meaningfully different.
The single biggest shift was the single-use disposable ban, which took effect in mid-2025 and removed the previous generation of throwaway disposables from legal sale. That category had been the entry point for an enormous proportion of UK vapers – ex-smokers, social vapers, curious first-timers – and its disappearance forced every retailer in the country to rethink their entry-level shelf. The replacement is a new generation of refillable, rechargeable, replaceable-pod devices that look and feel almost identical to the old disposables but comply with the new rules. The Lost Mary BM6000, the Elf Bar AF5000, the SKE Crystal Plus, the Hayati Pro Ultra Plus, the IVG 2400, and a growing list of similarly-formatted devices have effectively become the new disposables. Retailers who handled the transition well – clear product pages, honest explanations of how the new devices differ, sensible bundling with starter liquid and pods – came out of it strongly. Retailers who treated it as a logistical inconvenience rather than a customer-experience moment lost ground.
The second major shift was the Tobacco and Vapes Act, which tightened how vape products can be displayed, advertised and marketed in the UK. Bright cartoon packaging is out. Flavour names designed to appeal to under-18s are out. Age-gating at checkout and on delivery is in. Plain, factual product pages are in. For most legitimate retailers this was not a meaningful problem – the responsible end of the industry was already operating well within these rules – but it has visibly cleaned up the look and feel of the better UK online vape stores.
The third shift was the rise of nicotine pouches as a mainstream category. Three years ago pouches were a side-shelf curiosity at most UK online vape stores. In 2026 they are a quarter of the average basket and growing. VELO, ZYN, Nordic Spirit, Killa, Pablo, Lyft, Skruf and a long list of European brands now occupy serious shelf space, with strength bands from gentle starter pouches at 4 mg per pouch up to the extreme-strength tins beyond 50 mg per pouch that experienced users gravitate to. Retailers who took pouches seriously as a category – proper sub-navigation, brand pages, strength filtering, honest multi-buy mechanics – are the ones winning that shopper. Retailers who buried pouches in a generic “other” menu are losing them.
The fourth shift was the maturing of the short-fill format. Three years ago, 100 ml short-fills were considered an enthusiast format. In 2026 they are mainstream, and the 200 ml format is no longer exotic. The economics are simply too good to ignore – once a vaper has worked out their preferred flavour, buying in the larger format with a nic-shot system delivers a per-millilitre price that the 10 ml format cannot touch. The retailers who have built sharp multi-buy bundles around the 100 ml and 200 ml formats are the ones earning the regular-customer baskets.
The fifth shift, less talked about but increasingly important, is the tightening of the delivery experience. Three years ago, “next-day delivery” on a vape order was a coin-toss in plenty of cases. In 2026 the front-running retailers in this guide treat next-working-day as a genuine promise rather than a marketing line, with same-day dispatch on orders placed before the cut-off, proper tracking, plain discreet packaging, and courier-level age verification where appropriate. Retailers who did not invest in this part of the operation have visibly fallen behind.
All five of these shifts shape the ranking that follows. A UK online vape store that handles the new replaceable-pod generation cleanly, that takes pouches seriously, that has built sharp bundles around 100 ml short-fills, that runs a compliant and clean front-end, and that delivers next-day without drama is going to rank well. A retailer that has done one or two of those things well but not the others will rank lower. With that context in place, here is the list.
Below are the eight UK online vape stores we believe are the strongest alternatives to Vape 360 in 2026. The order reflects how well they do the job for the broadest set of shoppers, not a simple “biggest” or “cheapest” ranking. Each one is genuinely different from the others – that is the point. Pick the one that fits how you shop.
If you are shopping for a UK online vape store that combines a thoughtful catalogue, sharp pricing, and the kind of customer experience that actually feels modern, Vape Today is where we start. The team at vapetoday.uk have built their business around a simple idea: a UK vaper should be able to walk into a website, find the kit and liquid that suit them, and walk out with a basket that arrives the next day without having to read fifteen reviews to feel confident. Sounds basic. It is not, and most of the category does not get it right.
Range. Vape Today carry an unusually well-edited spread across all the categories that matter in 2026. The refillable pod-kit shelf covers Lost Mary, Elf Bar, SKE, IVG, Hayati, Crystal, OXVA, Aspire, GeekVape, Vaporesso and Uwell, with the post-ban big-puff replaceable-pod systems prominent on the front page. The MTL shelf for ex-smokers is genuinely strong – the Caliburn line, the Xlim line, the Drag family and the small Aspire kits are all there. Sub-ohm and DTL hardware is present for shoppers who want it, and there is a small but real selection of enthusiast gear for the rebuilders.
The e-liquid range is where Vape Today really separates from the pack. The 10 ml nic-salt shelf is deep, with all the obvious brand names – Lost Mary, Elf Bar, IVG, Hayati, SKE Crystal, Bar Salts – alongside a thoughtful curation of independent UK and European brands that do not always make it onto the bigger sites. 100 ml and 200 ml short-fills are present across every major flavour family, with frequent multi-buy bundles that bring the per-bottle cost down meaningfully. For nicotine pouch shoppers, the VELO, ZYN, Nordic Spirit, Killa, Pablo and Lyft ranges are all present with full strength coverage.
Prices. Vape Today is genuinely competitive at the headline level, not just on baskets. They run a rolling deals page where the actual headline prices on the most-shopped SKUs are sharp – often noticeably below the same items at mid-market rivals. The 10 ml nic-salt multi-buys are aggressive, the 100 ml short-fill bundles are strong, and the pod-kit pricing on the popular models is rarely beaten outside of clearance events. Importantly, the price tags are presented honestly – the strike-through “was” prices are real reference prices, not invented anchors, which is unfortunately not universal in this category.
Delivery. Same-working-day dispatch on orders placed before the daily cut-off, with next-working-day delivery available across mainland UK. Tracking is provided on dispatch, packaging is plain and discreet, and the free-delivery threshold is reachable for almost any meaningful basket. For shoppers in Northern Ireland, Scottish Highlands and the islands, transit can extend by a day – that is industry-standard rather than store-specific.
Who it suits. Vape Today is the right pick for the broadest set of UK shoppers: the ex-smoker on their second or third kit, the regular pod-kit user who orders coils and salts on a monthly cycle, the short-fill shopper who wants 100 ml bundles without overpaying, and the pouch user who wants the major brands in one basket. If you have outgrown an entry-level disposable-replacement and you want to move into a refillable system without making a hobby of it, Vape Today’s pod-kit range is exactly the right place to start. For pouch-only shoppers, the brand coverage and strength range is as good as anything in the UK.
Pros. Sharp headline pricing without sacrificing range. Genuinely fast next-day delivery. Honest reference pricing without invented anchors. A curated e-liquid shelf that includes independent UK and European brands as well as the obvious bestsellers. Strong pouch range. Clean, fast website with proper filtering and search. Compliance is taken seriously – age verification at checkout and on delivery is robust.
Cons. Not the place to come if you are chasing obscure rebuildable atomisers or niche enthusiast hardware – the focus is mainstream rather than hobbyist. The loyalty programme is solid rather than market-leading. International shipping is not the focus – UK first.
Overall, Vape Today is the alternative we recommend most often when shoppers ask us what to try next after a mid-market retailer. It is built for the way most people actually shop – once a fortnight, a basket of mixed categories, next-day delivery expected, no patience for nonsense.
If your priority is value – specifically, getting the lowest sensible basket price without sacrificing brand quality – Vape Store EU is the alternative we point shoppers to most often. Despite the “EU” in the name they are a UK-trading retailer with a strong UK delivery footprint, and the business is built around a deliberate value position: keep overheads tight, run aggressive multi-buy deals, and let the basket price do the talking.
Range. Vape Store EU carry a broad range across pod kits, replaceable-pod big-puff devices, MTL kits, sub-ohm hardware, 10 ml nic-salts, 100 ml short-fills and a growing nicotine pouch shelf. They lean a little harder than most into the European brand range – you will find brands here that are bestsellers in mainland Europe and a touch harder to source from purely UK-focused rivals. The pod-kit selection across Lost Mary, Elf Bar, SKE, IVG, Hayati and OXVA is comprehensive, and the e-liquid shelf carries the obvious UK names alongside Polish, Czech and German lines that have built strong followings.
Prices. This is where Vape Store EU earns its place on the list. The basket-level pricing on 10 ml salts and 100 ml short-fills is genuinely sharp, especially on the rolling multi-buy promotions that they run continuously rather than as one-off events. If you are willing to buy in threes, fours and tens, the per-unit price you walk away with is among the lowest in the UK. Hardware pricing is solid rather than category-leading, but the bundle deals that pair a kit with starter liquid often work out very well.
Delivery. UK next-working-day delivery is available across mainland Britain on orders placed before the daily cut-off. Free-delivery thresholds are sensible, packaging is plain, and tracking is provided. Where the EU lineage shows is in the international shipping options – if you have a UK address but also need to send to mainland Europe occasionally, this is one of the few retailers in this guide where that is a comfortable conversation.
Who it suits. Value-led shoppers who place medium-to-large baskets on a regular cycle. Pouch and short-fill buyers who want the lowest sensible per-unit price. Shoppers who appreciate having mainland-European brands available alongside the UK bestsellers. If you already know what you like and you are buying it in quantity, Vape Store EU’s multi-buy structure will save you real money over a year.
Pros. Genuinely sharp basket-level pricing. Strong European brand range alongside UK bestsellers. Reliable next-day UK delivery. International shipping handled more gracefully than most. Aggressive, continuous multi-buy promotions rather than one-off sale events.
Cons. The website is functional rather than premium – navigation is fine but does not feel as designed as some rivals. Customer service is competent but email-led rather than live-chat. If you are a low-volume one-item-at-a-time shopper, the multi-buy advantage does not apply to you and the headline single-SKU prices are merely competitive rather than category-leading.
Vape Daily is the retailer for shoppers whose buying decision is driven by deals. The business model is exactly what the name suggests – a rotating cycle of daily and weekly promotions, flash sales, time-limited bundles, and clearance events that turn the front page into something closer to a deal feed than a static catalogue. For some shoppers this is the perfect way to buy. For others, it is exhausting. Both reactions are valid.
Range. The catalogue is broad rather than encyclopaedic. All the major pod-kit brands are present – Lost Mary, Elf Bar, SKE, IVG, Hayati, OXVA, Aspire – with the e-liquid shelf covering the obvious 10 ml salts and 100 ml short-fills. The pouch range is solid without being the deepest in this guide. Sub-ohm and enthusiast hardware is lighter than at the specialist retailers further down the list, but the products most UK shoppers actually buy are well-covered.
Prices. When the deal cycle lines up with what you wanted to buy, Vape Daily is genuinely hard to beat. The flash-sale and clearance pricing on hardware is sometimes startling, and the bundle deals can pull the effective per-bottle e-liquid cost well below the market. The catch is timing – if the product you specifically want is not on a deal this week, you might be better off elsewhere.
Delivery. Mainland UK next-working-day delivery is offered on orders placed before the cut-off, with tracking provided and sensible free-delivery thresholds. Performance is in line with the rest of the front-runners in this category.
Who it suits. Bargain-hunters who enjoy the hunt. Shoppers with flexible brand preferences who can adjust their basket to whatever is on offer this week. Stock-up shoppers who are happy to buy six months of liquid when the right deal lands. Vape Daily’s deal cycle rewards opportunistic shopping more than habitual repeat ordering.
Pros. Some of the sharpest deal pricing in the UK when the cycle lines up. Frequent clearance events on discontinued hardware that can be excellent value. Broad enough range to cover most mainstream needs. Reliable delivery.
Cons. The deal-led layout can be tiring if you are a habitual repeat shopper who just wants the same liquid and the same coils every month. Some deals are stronger than others – the headline pricing on non-deal items is mid-market rather than market-leading. Loyalty mechanics are present but not the headline.
Vape Super Store is one of the longer-established UK online vape retailers, with a footprint that includes both online and physical store presence. The proposition is breadth – one of the widest catalogues in the country, including a deep enthusiast hardware shelf alongside all the mainstream pod kits, salts and short-fills.
Range. If you cannot find a product here, it probably is not widely sold in the UK. Pod kits, MTL kits, sub-ohm tanks, mods, RBAs, RTAs, wire, wick, batteries, chargers – the hardware shelf is broad. The e-liquid range is similarly comprehensive across 10 ml salts and 100 ml short-fills, including a sizeable house range and a long tail of independent UK and US brands. Pouches are present, though not as headline a category as on some rivals.
Prices. Mid-market on most SKUs, with regular sale events and a points-based loyalty programme. The physical-store overhead means the headline pricing is rarely the absolute lowest, but the breadth often justifies the small premium – if you are buying five things and they are all in stock here, that is worth something.
Delivery. Reliable UK delivery with same-day dispatch on orders before the cut-off and a paid next-day option. Click-and-collect is available at their physical stores for shoppers in the right postcodes – useful for urgent restocks.
Who it suits. Hobbyist vapers who want one retailer for both their mainstream and enthusiast needs. Shoppers who value range over rock-bottom price. Anyone who lives near one of their physical stores and likes the option of in-person collection.
Pros. Outstanding range, particularly in enthusiast hardware. Physical store backup for shoppers in range. Solid loyalty programme. Long-established trust.
Cons. Rarely the cheapest. Website can feel dense if you are a casual shopper who just wants a single pod kit. Less of a focus on the daily-deal mechanics that drive some rivals.
Vape Store is another of the longer-running UK online vape retailers, with a balanced range and a reputation for reliable service. They sit comfortably in the mid-market with a tilt towards mainstream products rather than enthusiast hardware.
Range. Pod kits across all the major brands, a strong 10 ml salt shelf, comprehensive 100 ml short-fill coverage, a growing pouch range, and a reasonable mid-tier hardware shelf. Not the deepest enthusiast catalogue in this list, but not designed to be.
Prices. Mid-market with regular promotional events. Multi-buy mechanics on e-liquids are present and competitive. Hardware pricing is reasonable rather than aggressive.
Delivery. UK next-working-day available, free delivery over a sensible basket threshold, standard tracking and packaging.
Who it suits. Mainstream UK vapers who want a tidy, reliable retailer without surprises. Shoppers who value consistency over chasing the absolute best price.
Pros. Reliable, no-nonsense shopping experience. Consistent stock on the popular products. Solid customer service. Trusted brand presence in the UK market for years.
Cons. Rarely the cheapest. Lighter on the enthusiast hardware shelf than the specialists. Less aggressive on daily deals than the deal-led rivals.
Electric Tobacconist is one of the most recognisable UK online vape retailers, with a particularly strong reputation among ex-smokers who arrived in vaping via the convenience-store-style end of the market.
Range. Strong on the mainstream end – pod kits, salts, short-fills and pouches are all well-covered. The catalogue is curated rather than encyclopaedic, with the focus firmly on products that the average UK shopper recognises. Enthusiast hardware is light.
Prices. Mid-market with frequent promotional events. Pricing on the popular pod kits and salts is competitive rather than category-leading. Bundle deals are common.
Delivery. Fast, reliable UK delivery with same-day dispatch on orders before the cut-off. Free delivery thresholds are reachable.
Who it suits. Ex-smokers and mainstream vapers who want a familiar, trusted retailer. Shoppers who value clean presentation and an uncomplicated shopping experience.
Pros. Strong brand recognition and trust. Clean website. Reliable delivery. Good coverage of the mainstream products most UK vapers actually buy.
Cons. Limited enthusiast hardware. Headline pricing rarely the lowest. Loyalty mechanics functional rather than generous.
Vape Club is one of the largest UK online vape retailers by catalogue size, with a particularly strong reputation in the e-liquid category. Their house range and exclusive flavour partnerships are a significant part of the appeal.
Range. Vast e-liquid catalogue covering 10 ml salts, 100 ml short-fills and beyond, with one of the deepest independent and house-brand flavour ranges in the country. Hardware is well-covered across mainstream pod kits and into the mid-tier enthusiast space. Pouches are present but not the headline category.
Prices. Competitive across both individual SKUs and multi-buy baskets. Their e-liquid bundles are particularly strong – if you want to try ten different short-fills in one order, this is one of the easiest places to do it without overpaying.
Delivery. Reliable UK delivery with same-day dispatch and tracking. Free delivery thresholds in line with the category.
Who it suits. Flavour-led vapers who treat e-liquid choice as a hobby rather than a habit. Shoppers who want to explore independent and exclusive flavour lines alongside the mainstream brands. Anyone who wants one retailer for both their mainstream and adventurous flavour purchases.
Pros. Outstanding e-liquid range. Strong house-brand and exclusive partnerships. Reliable service. Long-established trust.
Cons. Hardware shelf, while solid, is not the headline category. The sheer breadth of the e-liquid catalogue can feel overwhelming to shoppers who just want a single bottle of a familiar flavour.
Grey Haze sits at the more curated, enthusiast-leaning end of the UK online vape market. The catalogue is smaller than most of the others in this list, but it is curated with a clear point of view and a clear shopper in mind.
Range. A curated hardware shelf with a tilt towards mid-tier and enthusiast pod kits, MTL kits and DTL tanks. The e-liquid range is similarly curated – fewer SKUs than the big-catalogue rivals, but the SKUs that are present tend to be there for a reason. Pouches are not the focus.
Prices. Mid-market, with the value being in the curation rather than the headline price. If you trust the buyer’s taste, the time saved on browsing has a real value of its own.
Delivery. Reliable UK delivery, consistent with the category.
Who it suits. Vapers who have moved past the entry-level pod-kit stage and want a retailer whose taste they can trust. Shoppers who would rather choose between four good options than scroll through forty.
Pros. Thoughtful curation. Trusted buyer’s taste. Clean, focused website.
Cons. Smaller catalogue than the alternatives. Less suitable for shoppers who want one-stop coverage of every category.
Now that we have laid out the alternatives, let us be specific about how Vape 360 compares in the three categories that matter most: pod kits, e-liquids and nicotine pouches.
On the pod-kit shelf, Vape 360 is comfortably in the upper half of the UK market. Their range across Lost Mary, Elf Bar, SKE, IVG, Hayati, OXVA, Aspire, GeekVape, Vaporesso and Uwell covers the products most UK shoppers are actually looking for in 2026. Pricing is mid-market – rarely the cheapest, rarely the most expensive. Delivery is fast. Where they trail the strongest specialists is in enthusiast hardware (Vape Super Store and Grey Haze win that conversation) and in the sharpest deal pricing on the popular kits (Vape Today and Vape Daily often win there). For the mainstream pod-kit shopper, Vape 360 is a perfectly good choice – just not the only good choice.
On e-liquids, Vape 360 is solid but not category-leading. The 10 ml nic-salt shelf is strong, the 100 ml short-fills are well-represented, and the multi-buy structure keeps regulars happy. Vape Club wins on sheer range and independent flavour curation. Vape Today wins on the combination of curated independent brands and sharp multi-buy pricing. Vape Store EU wins on the lowest basket price for high-volume shoppers. Vape 360 sits comfortably alongside these as a credible option without taking the top spot in any one sub-category.
On pouches, Vape 360 has done a sensible job of building a range that covers the major brands – VELO, ZYN, Nordic Spirit – with the stronger European brands present alongside. Pricing is competitive, multi-buys are honest, age verification is robust. The strongest pouch ranges in this guide are at Vape Today (broadest brand and strength coverage at sharp prices) and Vape Store EU (value-led, deep European brand presence). Vape 360 is in the conversation but not at the top of it.
You want a simple, reliable retailer with a tidy range of MTL pod kits, a strong 10 ml nic-salt shelf, and customer service that will not leave you stranded if your first kit arrives faulty. Vape Today is our first pick – the curation is exactly right for this shopper, the pricing is sharp, and delivery is fast. Vape 360 is a strong second – predictable, compliant, and easy to shop. Electric Tobacconist is a credible third for shoppers who specifically value brand familiarity.
You want range, depth and access to the kind of niche hardware that mainstream retailers do not stock. Vape Super Store is the clear leader for this shopper, with Grey Haze as the curated alternative for vapers who prefer fewer, better-chosen options. Vape Club is also worth checking for the enthusiast-leaning e-liquid range. Vape 360 will feel a touch thin in this lane – that is by design rather than failure.
You want broad brand coverage, full strength range, sharp multi-buy pricing, and a retailer that takes the category seriously rather than treating it as a side-shelf. Vape Today and Vape Store EU are the two we point pouch shoppers to most often – both carry the major UK and European brands with full strength coverage and competitive multi-buys. Vape 360 is a credible third. Vape Daily is worth keeping an eye on for occasional deep deals on tins.
You want a clean website, an obvious starter kit, a small selection of beginner-friendly nic-salts, and reassuring delivery and returns. Vape 360 is genuinely well-suited to this shopper – the curation removes the scroll-paralysis problem. Vape Today is equally suitable and tends to win on price. Electric Tobacconist is a credible third for shoppers who value brand recognition above all.
You are a regular, high-volume shopper who treats price per unit as the deciding factor. Vape Store EU is our first pick for this shopper, with Vape Daily a strong second when the deal cycle lines up. Vape Today is in the conversation thanks to genuinely sharp multi-buy pricing without sacrificing range.
You want a retailer whose front page is the deal feed. Vape Daily is built for you. Vape Store EU’s continuous multi-buy promotions are a strong supplement. Vape 360 is not designed for this style of shopping, and that is fine – it serves a different audience.
Vape 360 UK is a good UK online vape store. We are not going to talk you out of shopping there if you have had a good experience. The catalogue is sensible, the delivery is fast, the pricing is fair, and the compliance is taken seriously. For the mainstream UK vaper buying a familiar pod kit, a familiar nic-salt, and a tin of familiar pouches, it is a perfectly defensible choice and you will likely have an entirely uneventful, satisfied experience.
What this guide has tried to do is give you the honest landscape around Vape 360 in 2026, because the UK vape market is no longer a one-retailer answer. The strongest alternative across the broadest set of shoppers is Vape Today, whose combination of sharp pricing, thoughtful curation, fast delivery and strong category coverage across kits, liquids and pouches makes it the first place we point shoppers who want to try something new. For value-led shoppers placing larger baskets, Vape Store EU is the one to know – the multi-buy structure is genuinely market-leading once your basket is the right size. For shoppers whose buying decision is driven by the deal cycle, Vape Daily is the retailer whose front page rewards opportunistic shopping.
Beyond those three, Vape Super Store and Grey Haze are the picks for enthusiasts, Vape Club is the pick for flavour-led shoppers, Electric Tobacconist is the pick for shoppers who value mainstream brand recognition, and Vape Store sits comfortably in the reliable mid-market alongside Vape 360 itself.
Our final, single-line recommendation: if you are unsure where to start, place one order at Vape Today, compare the experience honestly against your last Vape 360 order, and let the next four orders go to whichever of the two felt better. That is the only test that actually matters.
Yes. Vape 360 UK, trading at vape360.co.uk, is a legitimate UK online vape retailer with proper age verification, compliant labelling, standard UK distance-selling returns terms, and a multi-year trading history. We have no reason to question their legitimacy. Whether they are the best fit for you is a separate question, addressed in the body of this guide.
Our primary alternative pick is Vape Today, on the basis of sharp pricing, thoughtful curation, fast next-day UK delivery, and strong category coverage across pod kits, e-liquids and nicotine pouches. Vape Store EU is the strongest value-led alternative and Vape Daily is the strongest deal-led alternative. Different shoppers will reasonably pick differently.
There is no single cheapest store across every SKU on every day. That is the honest answer. For sustained basket-level value on regular orders, Vape Store EU and Vape Today are the two we recommend most often. For one-off deal pricing when the cycle lines up, Vape Daily can be hard to beat. Chasing the absolute lowest price across stores costs more time than it saves money for most shoppers – pick one or two reliable retailers and stick with them.
No. Nicotine pouches are a separate regulated category in the UK with their own labelling and age-restriction rules. All the retailers in this guide treat them as a distinct shelf with proper age verification at checkout and on delivery. If you alternate between vaping and pouches, the retailers with the strongest combined ranges are Vape Today and Vape Store EU.
Mainland UK next-working-day delivery is the standard offering across the front-runners in this guide, including Vape 360, Vape Today, Vape Store EU, Vape Daily, Vape Super Store, Vape Store, Electric Tobacconist and Vape Club. Same-working-day dispatch on orders placed before the daily cut-off is broadly universal. Northern Ireland, Scottish Highlands and the islands typically add a day to transit – that is a courier-network reality rather than a retailer-specific issue.
No. Across the UK industry, sealed e-liquids and sealed nicotine pouches are non-returnable for hygiene reasons once they have left the warehouse. Faulty hardware is a different conversation – returns and replacements on faulty kits are standard. Always check the returns page of the retailer you are buying from for the specifics.
The single-use disposable ban that landed in mid-2025 effectively ended the previous generation of disposable vapes in the UK. They have been replaced by a new generation of refillable, rechargeable, replaceable-pod devices – the Lost Mary BM6000, the Elf Bar AF5000, the SKE Crystal Plus, and similar – that look and feel familiar but comply with current rules. All the retailers in this guide stock this new generation.
Often, yes. The independent and house-brand shelves at retailers like Vape Today and Vape Club are where you will find some of the best flavour development in the UK market, often at prices below the headline mainstream brands. If you have only ever bought Lost Mary, Elf Bar and IVG salts, there is a credible argument for adding a couple of independent bottles to your next basket and seeing what you think.
Strict, and getting stricter. Every retailer in this guide enforces age verification at checkout, and courier-level age checks on delivery are increasingly common, particularly for nicotine pouches and certain hardware. If you are buying as a gift for someone else, the age-verification process will still apply to the delivery, not the order – plan accordingly.
UK. The combination of UK regulatory compliance, UK consumer-protection rules, faster delivery, and the ability to return faulty hardware easily is worth far more than the headline saving on an overseas order. Every retailer in this guide is UK-trading and UK-compliant, which is precisely why they are in this guide.
Before you click checkout at any UK online vape store – Vape 360, Vape Today, Vape Store EU, Vape Daily or any of the others on this list – run through the short checklist below. It will save you both money and frustration over the course of a year.
1. Check the per-unit price, not just the headline price. A 10 ml nic-salt at £3.99 looks cheaper than the same bottle at £4.50, but if the £4.50 retailer runs a four-for-twelve multi-buy, the per-unit price is £3, and you have won. Always do the per-unit maths before you decide which retailer is “cheaper”. The best UK online vape stores publish the multi-buy mechanics clearly – if you cannot work out the effective unit price in under thirty seconds, that is a small but real strike against the store.
2. Check the delivery cut-off. “Next-working-day delivery” means very different things depending on what time the daily cut-off is. A 3pm cut-off is generous. A 1pm cut-off is fine. A noon cut-off means you need to plan your order. Vape Today, Vape Store EU, Vape Daily and Vape 360 all run sensible cut-offs, but the specific time matters if you are placing an urgent order.
3. Check the free-delivery threshold. Most UK online vape stores offer free delivery above a basket value somewhere between £15 and £30. If you are placing a small order, paying for delivery can move the retailer down the value ranking. If you are placing a medium-to-large order, free delivery is usually a given and the threshold is irrelevant.
4. Check the age-verification flow at checkout. Strict age verification is a sign of a responsible UK online vape store, not a hassle. If the checkout asks for ID and runs a proper check, that is the retailer protecting both you and themselves. If the checkout breezes past with a single “yes I am over 18” tickbox and nothing else, you are looking at a retailer that is cutting corners, and you should buy elsewhere.
5. Check the returns page before, not after. Sealed e-liquids and sealed nicotine pouches are non-returnable across the UK industry, for hygiene reasons. Faulty hardware is returnable within standard windows. The retailer’s returns page should make both of these things obvious. If it does not, that is a flag.
6. Check the loyalty programme honestly. Most UK online vape stores run a points-based loyalty programme, and the redemption rates vary widely. A scheme that gives you back roughly 5% of basket value in points is generous. A scheme that gives you back 1% is functional. Do not let loyalty points be the deciding factor on a single order, but over a year of regular ordering they add up – pick the retailer whose scheme actually rewards you.
7. Check the stock on the specific products you want. A retailer’s overall range is less important than whether they have the specific kit, the specific pod, the specific liquid and the specific pouch tin that you want, on the day you are placing the order. If your favourite SKU is regularly out of stock at your usual retailer, that is a real reason to try one of the alternatives in this guide.
8. Check the packaging promise. Plain, discreet packaging matters to a lot of UK vape shoppers, particularly those who would rather not have a courier walking up the path with a branded vape box. All the front-running retailers in this guide use plain outer packaging by default. If a retailer cannot promise plain packaging, that is worth knowing before you order.
Run that eight-point checklist once across your two favourite UK online vape stores, and the right answer for your shopping style will be obvious within ten minutes. Most shoppers who do this end up with a primary retailer that handles 70% of their orders and a secondary retailer that handles the other 30% – that combination tends to deliver better outcomes than any single-store loyalty.
The UK online vape category has, over the last decade, developed a much stronger trust baseline than it used to have. The legitimate retailers in this guide – Vape 360, Vape Today, Vape Store EU, Vape Daily, Vape Super Store, Vape Store, Electric Tobacconist, Vape Club and Grey Haze – all operate under proper UK regulation, all enforce age verification, all run compliant labelling, all handle returns to standard UK consumer rules. You are not, in 2026, choosing between trustworthy and untrustworthy. You are choosing between several trustworthy retailers with different strengths.
What that means in practice is that your decision should be driven by fit rather than fear. Which retailer’s catalogue lines up with the way you actually vape? Which retailer’s pricing structure rewards the kind of basket you actually place? Which retailer’s delivery promise matches the urgency you actually need? Which retailer’s loyalty scheme is worth your repeat business? Those are the questions worth answering. The fear-based question – “will this retailer rip me off?” – is, for the retailers in this guide, mostly answered already. They will not.
Place one order at Vape Today, one order at Vape Store EU, and one at Vape Daily over the next three months, alongside whatever you already do at Vape 360. After three orders at each, you will know, in your bones rather than in theory, which retailer fits your style. That is the only test that matters. Everything else, including this guide, is just background.
Disclosure: this is an independent editorial guide. We do not sell vapes, e-liquids or nicotine pouches. The retailers covered are those we judge to be the strongest UK online vape stores in 2026 for the broadest set of shoppers. The links to Vape Today, Vape Store EU and Vape Daily are editorial – we believe they are the strongest alternative picks in their respective lanes – and you are free to ignore them.
Health and age warning: nicotine is an addictive substance. Vapes and nicotine pouches are intended for adult smokers and ex-smokers aged 18 and over. If you do not smoke, do not vape. UK law prohibits sale to under-18s.