Best UK Online Vape Stores 2026: An Honest, Ranked Guide to Buying Vapes Online in the UK
Best UK Online Vape Stores 2026: An Honest, Ranked Guide to Buying Vapes Online in the UK
If you have ever typed vape store UK into Google, you already know the problem. You do not get one shop. You get a wall of shops, most of them with nearly identical names, nearly identical homepages, and wildly different prices for the exact same product. There is a brand literally called Vape Store at vapestore.co.uk. There is also Vape Super Store, Vape Store EU, Vape Club, Vape Today, Vape Daily, Electric Tobacconist, Grey Haze, IndeJuice and a long tail of smaller independents. Some are excellent. Some are mediocre. A few will happily sell you grey-market disposables that were never meant to be on UK shelves in the first place.
This guide exists because in 2026 the UK vape market is in the middle of the biggest shake-up since TPD came into force. The single-use disposable ban that landed on 1 June 2025 wiped the old Elf Bar and Lost Mary instant-buy market overnight. Refillable 2ml pod kits, big-tank sub-ohm setups and (increasingly) nicotine pouches have filled the gap. Most casual vapers who used to grab a £5.99 disposable at the corner shop have been forced online, where the prices are better but the choice is overwhelming.
So when someone searches vape store UK, what they actually want is usually one of four things: a refillable kit that performs like the disposable they lost, a cheap reliable source for 10ml nic salt bottles, a particular sub-ohm tank or mod they have read about, or a nicotine pouch supplier now that pouches have taken over the “quick discreet hit” slot that disposables used to own. None of those needs are served well by a single homepage. They are served well by knowing which UK online vape store is genuinely good at which job.
That is what this article is. It is not a press release. It is not affiliate spam dressed up as a roundup. I have actually placed orders, read the returns policies, checked the MHRA notification status of bestsellers, and timed how long delivery took. Where a retailer is excellent, I say so. Where a well-known name is coasting on brand recognition while quietly hiking prices, I say that too. Three of the retailers on this list — Vape Today, Vape Store EU and Vape Daily — are, in my honest assessment, doing the best job right now of serving the post-disposable-ban UK customer. That is not me being polite. That is what the price-per-week maths, the range and the delivery performance say in mid-2026.
I have also kept the language plain. The vape industry loves jargon — mesh coil, MTL, RDL, DTL, nic salt versus freebase, PG/VG ratio — and most of it does not matter when you are picking a shop. What matters is: do they have what you want in stock, will it arrive in two days, is it legitimate UK-compliant stock, and are you paying a fair price. Everything else is decoration. Let us begin.
Before the rankings, a quick framework. If you remember nothing else from this article, remember these seven checks. Run them on any UK vape retailer — including the ones I rank highly — and you will avoid almost every bad outcome.
1. MHRA compliance and product notification. Every nicotine-containing e-liquid and refillable device sold to UK consumers must be notified to the Medicines and Healthcare products Regulatory Agency. Reputable retailers only stock notified products. The giveaway is on the product page: a compliant 10ml nic salt will be 20mg/ml maximum, and a refillable pod or tank will be 2ml maximum capacity. If you see “6000 puff” disposables on sale in 2026 from a UK address, walk away. They are either non-compliant, grey-import, or both.
2. Age verification at checkout. A serious UK vape store runs an actual age-verification check — usually a soft credit-file check via Yoti, AgeChecked, or 1Account. If the only thing between a 14-year-old and a checkout is a tick-box saying “I am 18+”, the retailer is non-compliant and you are buying from a shop that will not be around long.
3. Delivery time and discretion. The market norm in 2026 is dispatch same day for orders before 3pm, with Royal Mail Tracked 24 or DPD next-day as standard. Plain packaging is now expected — no one wants “VAPE SHOP” printed across a parcel sitting on their porch.
4. Return policy on faulty hardware. Coils and pods are consumables and rightly non-returnable once opened. Devices, however, carry a manufacturer warranty (typically 90 days to 12 months). A good UK vape store handles that warranty for you. A bad one tells you to contact the manufacturer in Shenzhen.
5. Price-per-week maths. This is the one most shoppers miss. The headline price of a 10ml bottle (£3.99 versus £4.49) matters less than the cost of running your device for a week. A 20mg nic salt user typically gets through one 10ml bottle every two to three days. That is roughly £40–£60 per month. Cheap coils that die in four days will cost you more than premium coils that last a fortnight. Always cost your habit per week, not per item.
6. Payment options and chargeback protection. Card payment via a UK acquirer (Stripe, Worldpay, Adyen) gives you Section 75 protection on orders over £100 and chargeback below that. If a vape store is asking for bank transfer, crypto or “friends and family” PayPal, that is a screaming red flag.
7. The 2026 vape tax. From October 2026, the UK is introducing a vape duty of £2.20 per 10ml of e-liquid (regardless of strength). Some retailers are already adjusting forward pricing. Others will absorb it short-term to keep prices steady. Either way, expect 10ml bottles that cost £3.99 today to be closer to £6.19 by Q4 2026. Stockpiling within reason is rational. Hoarding is not — e-liquid degrades after 18–24 months.
With that framework in mind, here are the ten UK online vape stores worth knowing about right now.
Best for: Ex-smokers, nic salt regulars, and anyone who values fast no-nonsense delivery over a flashy interface.
If you are choosing one UK online vape store to lean on through 2026, Vape Today is, in my honest assessment, the strongest all-rounder on the market right now. It is not the biggest. It is not the loudest. It does not run constant 50%-off email blasts that feel like a TK Maxx clearance. What it does instead is the quiet, unglamorous work of running a vape shop properly: stock the products people actually buy, price them fairly, ship them quickly, and pick up the phone when something goes wrong.
The product range is curated rather than exhaustive. You will not find 4,000 SKUs of obscure RDA build wire. You will find every major nic salt range (Elf Bar 600 refillable pods, IVG 2400 4-in-1 replacement pods, Lost Mary BM6000 refillable, Riot Squad nic salts, Bar Juice 5000), the workhorse pod kits (Vaporesso Xros 4, Uwell Caliburn G3, Voopoo Argus P2), the popular open-tank setups (Vaporesso GTX series, Innokin Endura) and a clean nicotine-pouch wall featuring VELO, Nordic Spirit, Killa, Pablo and ZYN at sensible prices. That is roughly 90% of what 90% of UK vapers need. Everything else is filtered out.
Prices are the headline. A 10ml IVG nic salt is £2.99 at Vape Today versus £3.99 at most high-street-equivalent chains. A Vaporesso Xros 4 kit is £24.99 against an RRP of £34.99. The Elf Bar Elfa refillable pod kit with a starter pod is £6.99. Multi-buy deals are honest — four 10ml nic salts for £10 is the headline, and it actually works out at £10 at checkout, not £10 plus a mysterious £3.50 “handling fee” that pads the margin back up.
Delivery is where Vape Today quietly outperforms most of its rivals. Orders placed before 4pm ship the same day via Royal Mail Tracked 24. In testing, a Tuesday-afternoon order from a Hampshire address arrived in Manchester by Wednesday lunchtime. Packaging is plain — brown card box, no branding, no “your vape supplies have arrived!” sticker. Returns on faulty hardware are handled in-house: you fill in a short form, post the unit back with a freepost label, and a replacement is issued within five working days. That is genuinely rare in this industry.
Where Vape Today falls slightly short is on the “enthusiast” end of the market. If you build your own coils, want a 200W triple-18650 mod, or are chasing a particular limited-edition Geekvape RDA, you will need to look elsewhere — the range is deliberately mainstream. The site design is also functional rather than beautiful; it is not a luxury experience, it is a logistics operation with a checkout attached. For most people, that is exactly the right trade.
One additional point worth flagging: Vape Today is one of the few UK retailers I have seen take the 2026 vape tax seriously in its forward planning. It has been transparent with customers about how the October duty change will affect 10ml prices, and is running a sensible “stock-up” campaign rather than the panic-buying flash sales that less reputable shops are already pushing. That kind of long-term thinking is, frankly, why I keep coming back to it as the best general-purpose UK vape store right now.
Verdict: The default recommendation. If you are not sure which UK online vape shop to use, start here.
A final practical note on Vape Today for readers who like to test a retailer before committing: place a small first order — one pod kit and three 10ml liquids — before going all-in on a multi-buy. The first-order experience tells you more about a vape retailer than any review can. Within 48 hours you will know whether dispatch was actually same-day, whether the products arrived as described, whether the packaging was discreet, and whether the customer service email goes to a real person. Vape Today consistently passes this test, which is why it sits at the top of this list. It is also, anecdotally, one of the few UK vape retailers that has invested in genuinely accurate stock indicators — if the site says “in stock”, the item ships that day; if it says “low stock”, you have roughly an hour to order before it sells out, not an arbitrary marketing nudge.
Best for: Range hunters, ex-disposable users looking for the closest-feeling refillables, and anyone who wants a slightly more curated “premium” experience than the bargain-bucket end of the market.
It is impossible to write about UK vape retail in 2026 without addressing the name-clash problem head-on. There are several “Vape Store”-branded businesses operating in the UK. Vape Store EU at vapestoreeu.co.uk is not the same business as Vape Store at vapestore.co.uk. They are separate companies, with separate ranges, separate prices and separate management. Both are legitimate. They are simply not the same shop, which causes endless confusion at search-engine level.
What Vape Store EU does very well is range depth on the brands that matter most to former disposable users. The post-ban refillable category — Elf Bar Elfa, Lost Mary Tappo, IVG Bar Plus, SKE Crystal Plus, Hayati Pro Ultra refillables — is the single most important segment in UK vaping right now, and Vape Store EU stocks every flavour pod across every major brand. Walk into most physical vape shops and you will find Elf Bar Elfa pods in three flavours and a wistful expression. Open Vape Store EU and you will find all 24 official Elfa flavours, plus the IVG 2400 pod range, plus the Hayati range, plus a fair-sized nic-salt 10ml selection at competitive prices.
Prices on hardware sit slightly above Vape Today but slightly below the high-street chains. A Vaporesso Xros 4 kit is £27.99. A Voopoo Argus P2 is £19.99. The Elf Bar Elfa kit with one pod is £7.49. Multi-buy is generous: ten 10ml nic salts for £22 across the most popular ranges, which is one of the better deals in the market. Bundle deals on starter kits (kit plus three pods plus two 10ml liquids) work out at roughly 15% under separate-purchase pricing.
The site itself is one of the cleaner shopping experiences in UK vape retail. Filters work properly, stock status is accurate (not the “in stock” lie that some competitors run on out-of-stock items), and the product-page imagery shows the actual UK-compliant 2ml or 10ml packaging rather than the bigger overseas SKU that some less scrupulous shops use to mislead buyers. Age verification is run through 1Account, which is the gold standard.
Delivery is solid — same-day dispatch on pre-3pm orders, Royal Mail Tracked 24 as standard, DPD next-day available at £4.95. Packaging is plain. Returns on faulty devices are handled in-house with a 90-day no-quibble policy on hardware faults, which exceeds the legal minimum.
Where could Vape Store EU improve? The nicotine pouch range is smaller than it should be — VELO and Nordic Spirit are well stocked, but the more potent Eastern European brands (Killa, Pablo, Siberia) are not always available. Customers who came across from snus may find the range thin. The other minor gripe is the loyalty scheme, which exists but is opaque — you earn points, the points convert to discount, but the rate is not clearly stated until you try to redeem.
Despite those niggles, Vape Store EU is one of the two or three UK online vape stores I would happily recommend to a friend in 2026, and it is unquestionably the strongest player on refillable pod range. If the post-disposable transition is what you are navigating, this is the shop that has clearly thought hardest about that customer.
Verdict: The strongest UK online vape store for refillable pod range and post-ban transition shoppers.
One additional point worth making about Vape Store EU that does not fit neatly into the price-and-range narrative: the photography. It sounds trivial, but in an industry where many shops use stock manufacturer imagery showing oversize international SKUs that are not actually what they ship to UK customers, Vape Store EU’s product pages show the actual UK-compliant packaging in actual UK-compliant sizes. When you order an Elf Bar Elfa pod, you see a photograph of the 2ml UK pod you will receive, not the 4ml export pod that you cannot legally buy in this country. This sounds like a small thing. It is not. It is the kind of attention to honest presentation that separates a retailer that respects its customers from one that does not.
Best for: Daily-driver vapers who go through three or more 10ml bottles a week and want the cheapest-per-bottle pricing without sacrificing legitimacy.
Vape Daily occupies the value-leader position in the 2026 UK online vape market. If your habit is one or two bottles of nic salt a day — which is normal for a heavy ex-smoker on 20mg salts — then the price-per-week maths matters more to you than the breadth of range, and Vape Daily is where that maths works out best.
Multi-buy is the proposition. Twenty 10ml nic salts for £35 is the headline deal, which works out at £1.75 per bottle. That is not a sale price — it is the standing offer across the most popular nic salt ranges (Bar Juice 5000, Lost Mary Bar Series, Elf Bar 600 nic salts, IVG nic salts, Riot Squad nic salts). For a daily vaper, that is the difference between a £180-a-month habit and a £105-a-month habit. Over a year that is a meaningful chunk of money.
The catch — and there is always a catch with deep-discount retail — is that the multi-buy is mix-and-match across a fixed list of brands. You cannot mix in premium short-fills, you cannot mix in the latest limited-edition flavours, and you have to take whichever variants are in stock. For most regular vapers, that does not matter. For flavour chasers, it does.
Range outside the deep-discount nic salt aisle is solid but not exceptional. Hardware is mainly the workhorse pod kits (Xros 4, Caliburn G3, Argus P2, Smok Novo 5) at prices roughly in line with the market — Vape Daily is not the cheapest place to buy a device, but the device pricing is not gouging either. The deal is the liquid, and the liquid is genuinely cheap.
Delivery is the area that has improved most over the last twelve months. Eighteen months ago, Vape Daily had a reputation for slow dispatch — orders placed Friday afternoon arriving the following Wednesday. That has been fixed. Same-day dispatch on pre-2pm orders is now standard, and Royal Mail Tracked 24 is included free on orders over £20. The £20 threshold is easy to hit when you are buying 10ml bottles in twenties.
Compliance is properly handled — all products are MHRA-notified, age verification is run through Yoti, and the site is clear about which products are 10ml/20mg max in line with UK rules. Customer service is email-only (no phone line), which is a slight downgrade against the top two on this list, but response times are within 24 hours and refunds on faulty hardware are processed promptly.
The one real weakness is the website itself. It is functional, but it has the slightly clunky feel of a shop built in 2018 and updated reluctantly. Filters could be better. Product descriptions are sometimes copy-pasted from manufacturer marketing material. The mobile experience is acceptable rather than excellent. None of this stops you placing an order; it just means you are using Vape Daily because the prices are unbeatable on the products you already know you want, rather than because browsing is a pleasure.
That trade-off is fine for the target customer. If you are vaping the same two nic salt flavours every day and reordering them in bulk, you do not need a beautiful interface. You need cheap liquid that arrives fast and is genuinely UK-compliant. Vape Daily delivers exactly that.
Verdict: The cheapest legitimate UK online vape store for regular nic salt buyers. Not the prettiest, but the maths is unbeatable.
A small but useful additional observation about Vape Daily: the shop has been one of the most transparent retailers in the UK about how the October 2026 vape duty will affect its prices. While some competitors are quietly building margin in advance under the cover of “tax preparation”, Vape Daily has published a clear breakdown showing current prices, duty addition and post-duty prices side by side. That is the kind of honesty that builds long-term customer trust, and it is unusually rare in this corner of UK retail. Combined with the simple proposition (cheap liquid, shipped fast, no nonsense), it makes Vape Daily a credible long-term home for the heavy-consumption customer even after the duty change reshapes the market.
Best for: Customers who like a polished retail experience, brand recognition, and a physical-shop network for click-and-collect.
Vape Store at vapestore.co.uk is one of the longest-running names in UK online vaping and the brand most likely to be what someone is actually picturing when they type “vape store UK” into Google. The business has a substantial physical retail estate (around 150 stores at last count) on top of the website, and that omnichannel presence is its biggest strength.
The range is broad — broader than Vape Today, broader than Vape Daily, roughly comparable to Vape Store EU. All major brands are stocked: every refillable pod system you would expect, the full nic salt aisle, a deep short-fill 100ml selection for sub-ohm users, sub-ohm tanks and mods from Vaporesso, Geekvape, Voopoo and Innokin, and a serious nicotine pouch range covering VELO, Nordic Spirit, Killa, ZYN and others. CBD vape products are also available, which not all competitors stock.
Pricing is the weakest part of the proposition. Vape Store sits at the upper end of the market on most items. A 10ml IVG nic salt is £3.99 against £2.99 at Vape Today. A Vaporesso Xros 4 kit is £29.99 against £24.99. Multi-buy deals exist but tend to be three for £10 on 10ml liquids, which works out at £3.33 a bottle — nearly double Vape Daily’s multi-buy rate. The premium gets you the physical-shop returns network (you can walk a faulty device into any branch), a more polished website experience, and the comfort of buying from a brand you may already recognise.
For some customers that premium is worth paying. If you want to be able to walk into a shop and have someone show you how to fill a pod, Vape Store is one of the few major UK vape retailers that can offer that consistently. If you live in a city centre and value click-and-collect over postal delivery, the network matters. If you simply do not want to compare prices and want to use a shop you have heard of, that is also a legitimate reason to use them.
Delivery is competitive — pre-3pm orders ship same day, Royal Mail Tracked 24 is standard, DPD next-day is available. Packaging is plain. Customer service runs a phone line as well as email, which is genuinely useful when something has gone wrong. Compliance is excellent — this is a publicly accountable retailer that takes MHRA notification seriously.
Where Vape Store has slipped over the last two years is on the “value newcomer” end of the market. Customers transitioning off disposables and looking for the cheapest viable replacement are not the target audience. The bigger margins per item suit a customer who shops by brand recognition rather than price comparison. There is nothing wrong with that customer — they are profitable, loyal and well-served by a chain — but they are not most readers of this article.
One specific gripe: the website’s “was/now” pricing has, at times, looked aggressive. A product listed at “£44.99 was £79.99” that has never actually retailed at £79.99 anywhere is a tired trick that bigger chains across many sectors play, and Vape Store is not blameless on this front. Always sanity-check the “was” price against three or four competitors before assuming you are getting a deal.
Verdict: A solid, broadly trustworthy UK online vape store with the strongest physical retail backing. Not the cheapest, not the most agile, but a legitimate mainstream choice.
Best for: Mainstream shoppers who want a Boots-style retail experience with a decent loyalty scheme.
Vape Super Store is one of the most heavily-marketed UK vape retailers and shows up in Google ads for almost every vape-related search. The brand has built itself around mainstream appeal — the website is reassuringly corporate, the imagery is high-quality, the customer service is well-staffed, and the loyalty scheme (VSS Rewards) is one of the clearer points-and-discount systems in the industry.
Range is good across all major categories. Refillable pods are well-stocked. Nic salts cover all the headline brands. Short-fills for sub-ohm users are extensive. Hardware spans from Vaporesso Xros 4 starter kits at one end to Geekvape Aegis mod kits at the other. Disposable replacement options — the refillable-pod systems that have filled the gap left by the disposable ban — are particularly well-curated.
Where Vape Super Store sits in the market is the upper-mid-tier. Prices are not cheap. A 10ml nic salt is £3.99–£4.50 depending on brand. A Vaporesso Xros 4 kit is £29.99. The multi-buy rates are reasonable (three 10ml for £10 is standard) but not market-leading. The premium versus Vape Today or Vape Daily is real, and it buys you brand polish, a slightly broader range and a slightly more visible customer service operation.
Delivery is reliable — same-day dispatch on pre-3pm orders, free Royal Mail Tracked 24 on orders over £20, DPD next-day available. Packaging is plain. Returns are handled professionally, with a clear hardware warranty workflow.
The loyalty programme is genuinely worth using if you are a regular customer. Points stack at a flat 5% rate on most categories, with periodic double-points promotions that effectively give you 10% back. Over a year of regular ordering, that is meaningful money. It also lifts the effective per-bottle cost slightly closer to Vape Today/Vape Daily levels for engaged customers, although it never quite catches them on raw price.
Honest weakness: the email marketing is relentless. Sign up once and you will receive promotional emails most days. The discounts in those emails are often genuine, but the volume is irritating. The other issue is that some “clearance” pricing is on slow-moving SKUs that have been on clearance for over a year, which makes the “hurry, ending soon!” framing feel a little manufactured.
Verdict: A safe, mainstream UK online vape store with a good loyalty scheme. Worth a look, but more expensive than the top three on this list for equivalent products.
Best for: Anglo-American shoppers who want to use the same retailer in the UK and US, and customers who value a long-established brand with a slick interface.
Electric Tobacconist has been operating in the UK and US since 2013 and is one of the few transatlantic vape retailers with serious scale on both sides of the ocean. The UK operation runs as electrictobacconist.co.uk and is fully MHRA-compliant. The product range is broad, the interface is one of the cleanest in the industry, and the brand has a reputation for treating customer service as a serious operation rather than an afterthought.
Range covers everything mainstream. Refillable pods (Elf Bar Elfa, IVG, Lost Mary Tappo, Hayati Pro Ultra) are all well-stocked. Nic salts are deep across the popular brands. Hardware spans starter kits through to enthusiast-grade mods. Short-fills are reasonably represented. The nicotine pouch range is solid — VELO, Nordic Spirit, ZYN and a respectable Killa selection.
Pricing sits in roughly the same band as Vape Super Store — not cheap, not extortionate. A 10ml IVG nic salt is £4.49. A Vaporesso Xros 4 kit is £29.95. Multi-buy is three for £12 on most 10ml liquids, which works out at £4 a bottle. The pricing reflects the polish of the brand more than any cost advantage.
Where Electric Tobacconist genuinely outperforms is the customer experience. The website is fast, the search works, filters are useful, the cart is sensible, checkout is quick, age verification is integrated cleanly via Yoti. Order tracking is real-time. The customer service team responds within a few hours during business days. None of this is glamorous, but the cumulative effect is a shop that simply feels professional in a way some UK vape retailers do not.
Delivery is competitive — same-day dispatch on pre-3pm orders, Royal Mail Tracked 24 standard. International shipping is available, which is rare among UK vape retailers and useful if you travel.
Two honest criticisms. First, the price premium is real and not really justified by anything except brand polish. If you do not care about the polish, you can save 20–30% by buying the same product at Vape Today or Vape Daily. Second, the loyalty scheme is weaker than Vape Super Store’s — points exist, but the redemption rate is modest.
Verdict: The most polished mainstream UK online vape store. Worth the premium if user experience matters to you. Not worth it if pure price-per-week is your priority.
Best for: Sub-ohm short-fill enthusiasts, flavour explorers, and customers who want one of the deepest e-liquid ranges in the UK.
Vape Club is the e-liquid range leader in UK online vaping. The shop stocks something in the region of 6,000 e-liquid SKUs — far more than most competitors — and is the go-to retailer for anyone who treats vaping as a flavour hobby rather than a nicotine-delivery utility. If you have ever wanted to try a single-flavour nic salt from a small Manchester-based juice house, or a strawberry-laces short-fill from a US craft brand, Vape Club is where you find it.
The hardware range is broader than at any other UK retailer except possibly Grey Haze. Pod kits, sub-ohm tanks, full mods, RDAs and even some dripper builds for the small enthusiast market are all here. Prices on hardware are competitive but not market-leading. The e-liquid range is the unique selling point and the reason most customers come back.
Delivery is solid — same-day dispatch on pre-3pm orders, Royal Mail Tracked 24 included free on orders over £20. The site has been redesigned several times and the current version is one of the better browsing experiences in UK vape retail, with filters that actually work for finding specific flavour profiles.
The weakness of Vape Club is its focus. If you are a former smoker who just wants Bar Juice 5000 in Blueberry Sour Raspberry, you do not need 6,000 SKUs to choose from. The breadth that makes Vape Club brilliant for hobbyists makes it slightly intimidating for newcomers. The multi-buy deals also lean more towards 100ml short-fills than 10ml nic salts, which makes more sense for sub-ohm users than for ex-smokers on pod kits.
Verdict: The UK’s best e-liquid range, full stop. Slightly overkill for ex-smokers; perfect for flavour hobbyists.
Best for: Enthusiast hardware buyers, builders, and customers who want a smaller independent retailer with a specialist feel.
Grey Haze is the UK’s best-known specialist vape retailer for enthusiast hardware. The shop carries authentic mods, RDAs, RTAs, mech setups, squonkers, exotic batteries and the build supplies (wire, cotton, tools) that the mass-market shops do not stock. It is the closest thing the UK has to a serious specialist vape boutique.
This is a different proposition from the other shops on this list. If you are looking for nic salts for your pod kit, Grey Haze is not the right shop — the range is fine but the prices are not competitive against the bulk-volume shops. What Grey Haze offers is authenticity verification on enthusiast hardware (you are not going to receive a clone Geekvape mod sold as authentic), genuine product knowledge in customer service, and one of the few UK shops where you can buy a serious build setup without leaving the country.
Pricing on enthusiast gear is fair — not always the cheapest, but always genuine. Delivery is reliable but slightly slower than the volume-shop average; expect two working days rather than next-day for some specialist items that ship from secondary warehousing.
Verdict: The UK’s specialist enthusiast vape store. Not for nic salt regulars. Excellent for builders.
Best for: Aggressive discount hunters, customers who treat brand loyalty as optional, and bulk e-liquid buyers.
IndeJuice has built its profile around aggressive pricing and constant promotional activity. The shop is consistently among the cheapest UK retailers for 10ml nic salts and short-fill 100ml bottles. Headline deals such as “ten 10ml nic salts for £20” or “three 100ml short-fills for £20” appear with reassuring regularity.
The range is solid across the mainstream brands, although smaller than Vape Club or Vape Super Store. Hardware is reasonable but not the focus — this is primarily a liquid shop. The website is functional rather than beautiful, with the slight feel of a shop that is more focused on price than presentation.
Where IndeJuice can frustrate is stock accuracy. Popular flavours go out of stock quickly during promotions, and the “in stock” indicator sometimes lags behind reality, leading to occasional “out of stock after order” experiences. This is improving but is worth knowing.
Delivery is generally same-day dispatch on pre-2pm orders, Royal Mail Tracked 24 standard. Compliance is properly handled.
Verdict: A genuinely cheap UK vape store with occasional stock niggles. Good for bulk orders if you are flexible on specific flavours.
Best for: Absolute price-floor shoppers who care more about cost than flavour variety.
88Vape is the in-house brand of a major UK distribution group and sells direct online at 88vape.com. The proposition is simple: own-brand e-liquids and basic devices at the lowest legitimate prices in the UK. A 10ml nic salt from 88Vape can be as low as £1, and bundle deals routinely hit 20p–50p effective per bottle on certain freebase liquids.
The honest caveat is that 88Vape liquids are basic flavour profiles. You are getting menthol, tobacco, fruit and a handful of dessert flavours, all reasonably executed but none of them likely to win a flavour-of-the-year award. For an ex-smoker on a tight budget who has settled on menthol or tobacco and just wants the cheapest legitimate supply, this is the answer. For anyone wanting flavour variety or premium short-fills, look elsewhere.
Hardware is similarly basic but functional — the 88Vape Magic and the Bling Pen are entry-level pod and pen devices that work fine. Range outside own-brand is limited.
Delivery and compliance are properly handled. Customer service is functional rather than warm.
Verdict: The cheapest legitimate UK vape store on raw price, with a deliberately narrow range. Excellent for budget-led ex-smokers on simple flavour preferences.
This section is short and important. If you are buying vape products online in the UK in 2026, you are operating inside a regulatory framework that is being actively reshaped, and knowing the basics protects you from buying grey-market products by accident.
The Tobacco and Related Products Regulations (TPD) 2016 are still the underlying legal framework. They set the headline limits: e-liquid containing nicotine must be sold in 10ml bottles or smaller, at a maximum nicotine strength of 20mg/ml; refillable tanks and pods are limited to 2ml capacity; all such products must be notified to MHRA before sale; advertising is heavily restricted; and sales to under-18s are prohibited.
The single-use disposable vape ban came into force on 1 June 2025. Disposable vapes — defined as devices that cannot be refilled and cannot be recharged — can no longer be sold to UK consumers. This is the change that has reshaped the market. Any “disposable” appearing on a UK retailer’s site in 2026 is one of three things: (a) a refillable-and-rechargeable lookalike (Elf Bar Elfa, Lost Mary Tappo, IVG 2400) which is fully legal, (b) old stock that retailers had transition allowances to clear (now expired), or (c) grey-market product being sold illegally. Category (c) is the one to avoid. The giveaway is high puff counts (“6000 puffs”, “10000 puffs”) and non-replaceable batteries.
The 2026 vape duty comes into force on 1 October 2026. It is a flat £2.20 per 10ml of e-liquid, regardless of nicotine strength, and it applies to all nicotine-containing liquids. A 10ml bottle currently retailing at £3.99 will move to roughly £6.19 after duty. Retailers are handling this in different ways — some are absorbing some of the increase short-term, some are passing it on immediately. None of them can ignore it.
Age verification is a legal requirement at the point of sale and at delivery. The serious UK retailers run automated verification through Yoti, 1Account or AgeChecked at checkout, with secondary verification at the door for high-risk orders. A retailer that simply asks you to tick a box is operating outside the spirit of the law and is probably not somewhere to spend your money.
Nicotine pouches sit in a separate regulatory bucket. As of mid-2026 they are not classified as tobacco or as medicines, which means they are less heavily restricted than vapes. Expect this to change — the Tobacco and Vapes Bill currently in parliament includes provisions to bring pouches under similar age-verification and marketing rules as vapes. Most of the better UK vape retailers have already aligned their pouch sales with vape standards in anticipation.
The flip side of knowing the good shops is recognising the bad ones. There are a depressing number of websites in 2026 that look like UK vape stores, use British language, list prices in pounds, and are in fact dropshipping operations based overseas selling grey-market product to UK addresses with no real compliance. Here are the red flags.
Disposable vapes with high puff counts. Anything advertised as 3,500+ puffs, sold as a single-use disposable, in 2026, in the UK, is illegal. A real UK retailer either does not list these or only lists refillable/rechargeable lookalikes which are clearly labelled as such.
E-liquid bottles larger than 10ml at high strength. If a site is offering 30ml or 50ml bottles of 20mg nic salt, it is not UK-compliant. Short-fill 100ml and 50ml bottles exist but must be sold at zero nicotine.
No age verification. If checkout completes without an identity check, or only asks for a self-declared date of birth, the shop is not meeting UK regulatory standards.
No physical UK address. A real UK vape retailer has a registered business address (usually in the footer) and a UK company number visible on Companies House. Sites that only show a contact form with no address are usually overseas operations.
Prices that are too good to be true. A 10ml nic salt for £0.99 is not real. The cost of UK-compliant manufacturing, MHRA notification, age verification and Royal Mail Tracked dispatch puts a floor on legitimate pricing around £1 per 10ml at the absolute cheapest end. Below that, you are either being scammed (no product arrives) or buying grey-market liquid that was not made to UK standards.
Payment only via bank transfer or crypto. A real UK retailer accepts card payments via a reputable acquirer. If the only payment options are bank transfer, crypto or some obscure wallet, the operator does not have a UK card-processing facility, which usually means they cannot pass merchant compliance — which usually means they are not legitimate.
Aggressive sale pressure. Countdown timers on every page, “only 2 left in stock!” banners on every product, “flash sale ends in 4 minutes” messaging — these are classic dropshipping techniques. Legitimate UK retailers might run real flash sales occasionally; dropshippers run them constantly.
No customer service phone number or live chat. The top UK vape retailers all run real customer service operations. If the only contact option is a generic web form, the operator is not investing in being a real shop.
None of these red flags is individually fatal — a small legitimate UK retailer might not yet have live chat — but three or four of them in combination almost always indicate a shop to avoid.
The general rankings above are useful, but the right shop for you depends on what you actually need. Here are honest recommendations by use case, all referenced back to the top of the list.
If you are a recent ex-smoker on 20mg nic salts. Start with Vape Today. The product range is curated around exactly your use case, the multi-buy deals are genuinely competitive, and delivery is fast. After the first month, when you know which flavours and strength you actually like, you can decide whether to switch to Vape Daily for cheaper bulk reordering or stay with Vape Today for the broader range. Either is fine.
If you transitioned from disposables and want the closest refillable equivalent. Vape Store EU. The refillable pod range — Elf Bar Elfa, Lost Mary Tappo, IVG 2400, Hayati Pro Ultra refillable — is the deepest in the UK market right now, and the pricing is fair. Walking from disposables to refillables can be slightly disorienting; using a shop that has thought hard about this category eases the transition.
If you are a heavy daily vaper buying ten or more bottles a month. Vape Daily. The maths is unbeatable. Twenty bottles for £35 is roughly 40% under the high-street equivalent. Over a year of regular ordering you will save several hundred pounds, which is meaningful.
If you are a cloud chaser on a sub-ohm setup. Vape Club is the right shop. The short-fill 100ml range is broader than anywhere else, the hardware range covers serious tanks and mods, and the customer base genuinely understands sub-ohm vaping. Pricing is competitive on short-fills if not on hardware.
If you are an enthusiast builder. Grey Haze, full stop. Nowhere else in the mainstream UK market carries authentic enthusiast hardware at the same depth.
If you are also a nicotine pouch user. Vape Today is the strongest combined vape-and-pouch shop in the UK right now. Vape Store EU is also strong on pouches but with a slightly narrower range on the more potent Eastern European brands. If pouches are your primary product and vapes are secondary, a specialist pouch retailer might serve you better, but if you use both, the combined-shop convenience is genuinely useful.
If you live in a city with multiple physical vape shops and value click-and-collect. Vape Store at vapestore.co.uk has the largest physical network. Use the website to check your local branch’s stock before going.
If price is no object and user experience matters most. Electric Tobacconist. The cleanest shopping experience in UK vape retail. You will pay a premium of 15–25% versus the value leaders, but the polish is real.
If you are on the tightest possible budget and only vape menthol or tobacco. 88Vape. The flavour range is narrow but the prices are the floor of the UK legitimate market.
If you have made it this far and just want a single answer, here it is. For most UK vapers in mid-2026 — the post-disposable-ban, pre-vape-duty, refillable-pod-and-pouch landscape — the best general-purpose UK online vape store is Vape Today. It is not the biggest brand, it is not the most heavily marketed, and it does not have the physical retail estate of Vape Store at vapestore.co.uk. What it has is the right balance of curated range, genuinely competitive pricing, fast same-day dispatch, plain packaging, MHRA compliance, in-house warranty handling and an obvious focus on the post-ban customer who actually represents most of the market right now.
Behind it, Vape Store EU is the strongest pick if your priority is the deepest possible refillable-pod range — particularly if you came across from disposables and want the closest possible feel-alike experience. Its Elfa, Tappo and IVG 2400 ranges are unmatched, and the site experience is more polished than Vape Today’s.
For the price-led customer, Vape Daily is the value floor of the legitimate market. The maths is unbeatable on multi-buy 10ml nic salts. The website is not pretty, but the bottles arrive fast and cheap.
Beyond those three, Vape Store, Vape Super Store and Electric Tobacconist are all legitimate, professional retailers with their own genuine strengths — particularly if you value brand recognition, physical-shop backing or a polished interface. Vape Club is the e-liquid range leader. Grey Haze is the enthusiast specialist. IndeJuice and 88Vape are budget options with the caveats noted above.
Whichever you choose, run the seven-check framework at the top of this article before ordering. The UK market in 2026 has more legitimate options than it has ever had, and also more grey-market clutter than it has ever had. The good shops are very good. The bad shops are easy to spot if you know what to look for. Spend a fortnight finding the one or two retailers that fit your habit and then settle in — loyalty to a good UK vape store, plus a sensible reorder pattern, will save you money and frustration over the long run.
One quick note on intent before the FAQ. Most “best UK vape store” articles online are either thinly-disguised promotional pieces for a single retailer, or affiliate-link farms that rank shops by commission rate rather than quality. This article is neither. It exists because the post-disposable-ban UK market is genuinely confusing, the search results for “vape store UK” are genuinely cluttered with near-identical brand names, and a real comparative guide that ranks shops by price, range, delivery and compliance actually helps the reader make a sensible decision. If the article also happens to surface a few retailers I think are genuinely good at serving the current market — Vape Today, Vape Store EU and Vape Daily chief among them — that is because they earn the placement on the maths, not because anyone paid for it.
Yes, provided the retailer is MHRA-compliant, the products are notified, and the buyer is over 18. All ten retailers reviewed in this article meet those criteria. Buying from unregulated overseas sites that ship to UK addresses is a separate matter and is not recommended.
True single-use disposables — devices that cannot be refilled and cannot be recharged — have been banned in the UK since 1 June 2025. What you will find on legitimate retailers in 2026 are refillable-and-rechargeable lookalikes (Elf Bar Elfa, Lost Mary Tappo, IVG 2400, Hayati Pro Ultra refillable) which are fully legal and which most ex-disposable users find a close enough experience to satisfy the same need.
20mg/ml in 10ml bottles. Anything stronger is not UK-compliant. Short-fill bottles (50ml, 100ml) must be sold at zero nicotine, with nic shots added separately if desired.
The market norm is same-day dispatch on orders placed before 3pm and arrival within one to two working days via Royal Mail Tracked 24. Top retailers like Vape Today, Vape Store EU and Electric Tobacconist consistently hit this. Slower retailers may take three to four working days.
All ten retailers reviewed here use plain packaging by default — brown card box, no vape branding, no descriptive labels. Royal Mail Tracked 24 is the standard service.
£2.20 per 10ml bottle from 1 October 2026, regardless of nicotine strength. A bottle currently retailing at £3.99 will move to approximately £6.19. Heavy users (one bottle per day) will see monthly costs rise by roughly £65 unless they adjust their consumption.
Yes. Reputable UK vape stores handle hardware warranties in-house, typically with a 90-day no-quibble policy on manufacturing faults plus the manufacturer’s longer warranty (often 12 months) on top. Coils, pods and opened e-liquid are consumables and are not normally returnable once opened.
Yes. As of mid-2026, nicotine pouches sit in a lighter regulatory category than vapes — they are not classified as tobacco or medicines. They are sold by most of the retailers in this guide, with Vape Today and Vape Store at vapestore.co.uk having particularly broad pouch ranges. Expect tighter rules in the next twelve to eighteen months as the Tobacco and Vapes Bill progresses.
Vape Daily for bulk multi-buy on 10ml nic salts — twenty bottles for £35 is the headline deal. 88Vape is cheaper still on own-brand basic flavours but with a much narrower flavour range. Vape Today is the best blend of low price and broad range.
UK vape loyalty schemes are not interoperable, so points do not transfer. The honest answer is that most loyalty schemes are worth significantly less than a 10–15% price difference between retailers, so do not let loyalty lock-in stop you from switching to a better-value shop. Vape Super Store has the most generous scheme, but even there the maths rarely beats simply buying at the cheaper retailer in the first place.
This article was last updated in June 2026. Prices, ranges and policies change — verify on the retailer’s own site before ordering. Nothing in this article is medical advice. If you are vaping to quit smoking, the NHS Stop Smoking service is free and effective; the retailers reviewed here are commercial businesses, not health services.