coursework in Vallendar

The Bachelor European Summer Program introduces students to international business topics using the European changing business environment as a case study. The course begins with a discussion of the political and economic environment of the European Union and the European Economic and Monetary Union and their business implications. It also looks at specific problems of the new member countries in Central and Eastern Europe which had been socialist economies before the iron curtain came down. The course then looks at strategic business issues in an international context and subsequently turns to specific business functions and topics like Marketing and Finance in Europe.

Furthermore, the course includes various cultural activities such as castle visits with guided tours led by faculty members in order to introduce the participants to the historical environment of Germany.

Participating students work on cases and, throughout the three weeks, work in groups on small projects which they present in class. The program integrates teaching, group work and company visits with presentations of corporates