Address Validation APIs allow e-commerce websites to improve their customers' shopping experience by verifying addresses for accuracy. Using an address validation service can help reduce delivery failures and enhance customer satisfaction. Ensure that your email and direct mail campaigns are delivering to the right place.
Address Validation APIs are a key component of a successful e-commerce business. They ensure that all items sent are delivered on time and at the right location. In addition, they prevent spam from entering your database.
Ideally, an address validation platform should be located in cloud or other global data centers, and have multiple layers of operational redundancy. It should have robust and secure server resources, and use a reliable API key to ensure maximum security.
The USPS Address Validation API checks the validity of an address against current USPS address information. It is CASS CertifiedTM. However, it does not verify the delivery line, ZIP+4, or suite or apartment numbers.
Third party APIs may also provide similar data. However, they often do so with more robust and reliable results. Experian's validation API is designed to integrate into your technical environment and to not disrupt your existing workflow.
Experian's Address Standardization API helps businesses maintain quality address data. In addition, it empowers businesses to collect and verify addresses at their own pace.
Ideally, an address verification platform should be able to handle addresses of all types and from any country. Aside from checking the address for standardized abbreviations, it should also check the correct postal code format.