Valerie Aiello
Hi, I'm Valerie Aiello, an Art Director from Austin, Texas! I love design, marketing, product development & I created a wide range of professional work.
I would consider myself to be a master creative collaborator. My professional "why" is to always be a part of the creative process generating, developing and communicating new ideas through visual and media tools and techniques. My expertise in Adobe Photoshop, InDesign, Illustrator, Premiere Pro, and Final Cut Pro ensures that I can consistently deliver commercial art, branding, marketing, and digital media solutions to any client or organizational needs. I revel in researching aesthetics and culture to capture customer retention with the most authentic design elements while uniquely executing the latest trends.
Confidently, I can proactively contribute to all stages of the creative process from innovation, to development, to actualization with a constant flow of ideas on a daily basis meeting all deadlines. I am self-motivated, dependable, and one of my superpowers is having an organized and calm demeanor in high productive environments. I always strive to motivate new ideas with a can-do attitude, and inspire to build up all colleagues' strengths by politely giving and taking constructive criticism to develop a perfect project everyone is proud of.
Currently, I am anticipating a new exhilarating office experience, and a new chapter to an amazing career. The search is on to take my professional skills in branding and marketing growth to new heights. I would be so happy to pitch in when needed on a range of successful projects in a creative environment in Austin, Texas.
Send a message or call 512-805-4789
Client References
CMH RECORDS, BFM DIGITAL, WATER MUSIC, WAH! MUSIC, GOAL PARTY
Work Experience
2007-2024
Valerie Aiello Design
In 2007, while living in Los Angeles, I decided to work with a variety of record labels and artists as a freelance art director. I designed many album covers and packages. After moving back home to Austin in 2009, I expanded to helping clients build unique brands with logo development, photography, video production, and custom illustration. I was early to experience virtual meetings working from a laptop, and mastered how to carefully curate projects for a variety of client's needs for 16 years. I consistently and confidently got approval on projects fast, and always delivered art elements that would go above and beyond any expectations.
2003 – 2007
CMH RECORDS
As Art Director of the CMH Label Group Art Department, I was a valuable team member responsible for managing a team of 4 designers for a high volume of art deliverables. Along with art file management, creating monthly product catalogs, designing over 100 album covers and packages, I took the extra initiative to executive produce album series such as Rockabye Baby!, Indie Translations, The Holiday Party, Texas Country series, and many more unique creative product lines at the label. Working under the leadership of David Haerle, CMH was a unique and exhilarating creative office team experience.
Expertise
Adobe Creative Suite
Graphic Design
Branding
Art Direction
Marketing
Audio/Visual Production
Custom Illustration
Brand Event Planning
Art Department Management
Audio/Visual Campaigns & Presentations
Social Media Campaign Creation &
Technical Management
Creative Team Leadership
Education
Texas State University
Bachelor of Fine Arts (B.F.A.) Major in Communication Design
BFA Degree Focus
Commercial Art & Branding
Concentration on logo design, illustration, & art history