Hi, I'm Valerie Aiello, an Art Director from Austin, Texas! I love design, marketing, product development & I created a wide range of professional work. 

I would consider myself to be a master creative collaborator. My professional "why" is to always be a part of the creative process generating, developing and communicating new ideas through visual and media tools and techniques. My expertise in Adobe Photoshop, InDesign, Illustrator, Premiere Pro, and Final Cut Pro ensures that I can consistently deliver commercial art, branding, marketing, and digital media solutions to any client or organizational needs.  I revel in researching aesthetics and culture to capture customer retention with the most authentic design elements while uniquely executing the latest trends.

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Confidently, I can proactively contribute to all stages of the creative process from innovation, to development, to actualization with a constant flow of ideas on a daily basis meeting all deadlines. I am self-motivated, dependable, and one of my superpowers is having an organized and calm demeanor in high productive environments. I always strive to motivate new ideas with a can-do attitude, and inspire to build up all colleagues' strengths by politely giving and taking constructive criticism to develop a perfect project everyone is proud of.

Currently, I am anticipating a new exhilarating office experience, and a new chapter to an amazing career. The search is on to take my professional skills in branding and marketing growth to new heights. I would be so happy to pitch in when needed on a range of successful projects in a creative environment in Austin, Texas. 

Work Experience

Valerie Aiello Design

While living in Los Angeles, I decided to work with a variety of record labels and artists as a freelance art director. I designed many album covers and packages. After moving back home to Austin, I expanded to helping clients build unique brands with logo development, photography, video production, and custom illustration. I was early to experience virtual meetings working from a laptop, and mastered how to carefully curate  projects for a variety of client's needs. I consistently and confidently got approval on projects fast, and always delivered art elements that would go above and beyond any expectations. 

CMH RECORDS

As Art Director of the CMH Label Group Art Department, I was a valuable team member responsible for managing a team of 4 designers for a high volume of art deliverables. Along with art file management,  creating monthly product catalogs, designing over 100 album covers and packages, I took the extra initiative to executive produce album series such as Rockabye Baby!, Indie Translations, The Holiday Party, Texas Country series, and many more unique creative product lines at the label. Working under the leadership of David Haerle, CMH was a unique and exhilarating creative office team experience. 

Expertise

Graphic Design   

Branding 

Art Direction  

Marketing  

Audio/Visual Production 

Custom Illustration

Brand Event Planning

Art Department Management  

Audio/Visual Campaigns & Presentations

Podcast Engineering & Development   

Social Media Campaign Creation & 

Technical Management  

Creative Team Leadership

Gear & Programs Expertise

Adobe Creative Suite

Final Cut Pro

Sony FX Camera Line

Canon 5D MarkIII

Blackmagic Pocket Camera

Studio & Field Audio Mics & Digital Recorders

Studio Lighting Systems

Studio Control Room Switcher, Audio Board, Video & Graphics Production

Green Screen Production

CRM Management Systems

Team Management Systems

Mac or PC Compatible 

Education

Texas State University

Bachelor of Fine Arts (B.F.A.) Major in Communication Design

BFA Degree Focus

Commercial Art & Branding

Concentration on logo design, illustration, & art history