DIGITAL MARKETING

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Here are some honest mistakes we noticed in their ads manager: 

1. 1. Running outdated creatives expecting the same results

   2. Running ads that didn’t fit the campaign objective (ex.: re-targeting ads for a cold audience)

   3. Combining cold audiences with past purchases in the same ad set

   4. Optimizing for the wrong events for their goals (add to carts and awareness rather than conversions)

   5. Boosting posts instead of using ads manager

   6. Combining warm and cold audiences in the same ad set

   7. Combining multiple interest-based audiences in the same ad set

1. 1. PURCHASE PERCENTAGE INCREASE 372.18%

   2. ROAS INCREASE  119.02%

   3. PURCHASE CONVERSION VALUE INCREASE IN 257.65%