User Experience (UX) is about human feelings, impressions and behaviors while using banking digital interfaces. The aim of UX engineering is to create financial services that matches users’ needs with banking capabilities and are easy and pleasant to use. So, let’s outline some general Do’s and Don’t’s in banking UX for 2017 and reveal how UX can help banks to enhance their customer involvement next year.
UX Intensive is a four-day workshop series for intermediate- level professionals wanting to take their practice to the next level. Examining the four key elements that contribute to successful interactive experiences, each day includes fun, hands-on activities designed to build skills and provide
An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey.
Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects
1. Banks should talk to their users, research their financial behaviors and collect all possible feedback (including negative) to find real pain points when interacting with digital banking solutions.
2. It is finally the right moment for banks to simplify everything and offer digital solutions to make their services clear, obvious and intuitive for their users. Perhaps this is the most difficult task of all because of the need to overcome existing internal politics and an organizational culture.
3. Let’s bring more pleasure and fun to finance by delighting users with emotions that banking services can provide through light design and smooth flow. Let’s implement design thinking into all bank levels.
4. It’s time to look around. The world is moving fast, and rapidly growing technology startups can share some outstanding UX design insights and case studies. Banks should find out what inspires their users and be open to digital challenges and changes.
5. Banking services could look more authentic if banks would add soul to it. It sounds provocative, but finance doesn’t have to be so formal. We all know that digital solutions will reinvent it and make it more human-centric. Challenger banks are already unafraid to show their passion inserving their clients.