Harnessing Firmographic Insights for Enhanced Deal Sourcing

Understanding Firmographics

Firmographics are analogous to demographics but focus on organizations instead of individuals. These include various attributes of companies, with a primary one being the industry sector in which a company operates. At USP Data, we offer over 1000 researched report listings along with SIC sector classifications, enhancing the core firmographic selection criterion. This approach is so integral to our method that it inspired our company name, Unique Sector Performance Data Limited. The USP Data app provides access to:

1. Researched Sectors - Over 1000 titles

2. SIC Codes - 730 titles

3. Financial Selectors - Includes 42 Profit & Loss, Balance Sheet items, and Key Performance Indicator Ratios

4. Geographic Selectors - Covering Region, Proximity to a Postcode, County

5. Shareholder Profiles - Details like Age, Ownership Percentage, Number of Shareholders, and Group Companies

6. Keywords - Derived from business descriptions and company websites.

USP Data is crafted to enable the definition of unique combinations of these selectors, helping to pinpoint a specific list of relevant firms quickly.

The Importance of Firmographics in Business Deal Origination

The comprehensive firmographic options in the USP Data app allow users to create and save personalized selection criteria. Utilizing these saved searches enables quick access to pertinent company information. With USP Data covering over 5.3 million active UK companies, having the right firmographic tools is essential for rapidly accessing data on attractive, matching firms. The app's built-in CRM supports managing multiple projects, concurrent searches, and sharing results with colleagues, simplifying business segmentation.

Utilizing Firmographic Insights

Firmographic data is vital for informed decision-making and efficient business segmentation. By crafting and applying appropriate search criteria in USP Data, users can quickly identify shortlists covering relevant niches. This enables rapid production of comparative analysis reports or data exports for further analysis. The niche search analysis offers insights into financial trends and potential, compared to broader sector data available through researched sector or SIC reports. The niche listings also highlight opportunities for a buy & build strategy within a sector, facilitated by the firmographic data.

Engaging Potential Business Contacts With USP Data, users have unrestricted access to essential information. For targeted groups, contact details of major shareholders or directors can be exported for personalized communication. The listing of main shareholder home addresses has proven to be an effective starting point for inquiries about succession plans.