Speed is everything in modern marketing. The faster you can respond to customer behavior, the more likely you are to convert. That’s why real-time marketing is becoming essential—and a customer data platform (CDP) is the engine that makes it possible.
Today’s customers:
Expect instant, personalized responses
Abandon brands that don’t meet their timing
Interact across channels—often simultaneously
Delayed messaging results in lost opportunities. Real-time marketing ensures you’re always one step ahead.
Real-time marketing is the ability to respond instantly to customer actions—whether it's a website visit, product view, form submission, or social interaction—with relevant and timely content or offers.
A customer data platform collects and processes data from various sources in real time. This data is then made instantly actionable through your marketing channels.
1. Abandoned Cart Recovery
Trigger personalized emails or SMS immediately when a user leaves items in their cart.
2. Instant Offers
Serve a discount pop-up or push notification when a customer spends a certain amount of time on a product page.
3. Real-Time Recommendations
Show dynamic product or content recommendations based on current browsing behavior.
4. Behavioral Retargeting
Retarget users on social or search platforms within minutes of visiting your site.
CDP: mParticle or Tealium
Engagement Tool: Braze or OneSignal
Use Case: A media company triggers personalized content notifications seconds after a user finishes reading an article—keeping them hooked and active.
2–3x higher conversion rates from real-time emails and pop-ups
Lower cart abandonment
Better user retention and repeat visits
👉 Explore how a customer data platform makes real-time marketing a reality
Real-time marketing creates real-time results. Book a Martech Consultation today and learn how a CDP can help you act in the moment and win the customer.