Exploring the Psychology of Walt Disney World

Walt Disney World isn’t just a theme park — it’s also a wellspring of psychological phenomena.

From the moment people enter the gates, they are immersed in a world carefully crafted to guide emotions and influence behavior. 

This site highlights a few ways in which Disney utilizes principles of psychological science to impact guest experiences. Use the navigation menu at the top of the page to see how different sub-disciplines of psychology operate within the Disney theme parks.

About us: We are a group of undergraduate psychology students at the University of South Carolina Aiken. We wanted to see how businesses might apply some of the concepts we learn about in our classes, and Disney seemed like a great place to start! More information about us can be found in the "collaborators" tab above (along with the image below).