The U.S. mobile virtual network operator (MVNO) market size is expected to reach USD 32.19 billion by 2025, according to a new report by Grand View Research, Inc., registering a 7.2% CAGR during the forecast period. Increasing demand for value-added services (VAS) over voice services has led to a rise in the adoption of MVNO in U.S.

Increasing demand for roaming MVNO model owing to rise in number of travelers in the country has greatly propelled the U.S. MVNO market over the forecast period. Additionally, MVNO operators have been offering service sets at lower costs, which is expected to considerably aid market growth.

Soaring demand for smartphones and mobile broadband, along with technological advancements and development of compact, lightweight, and multifunctional devices, is anticipated to significantly drive the U.S. market. Expansion of communication technologies such as LTE 4G and 5G as well as expansion of Wi-Fi offer growth opportunities for players.

A key trend that has been observed in the U.S. market is that MVNOs in the country allow their users to personalize their plans for meeting text, data, and voice demands. Increasing advancements in LTE infrastructure, which provides services such as VoLTE, ViLTE, and VoWiFi, is expected to offer growth prospects to market players over the forecast period.

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Further key findings from the report suggest:

• The U.S. MVNO market is expected to project a CAGR of 7.2% over the forecast period, owing to increasing number of mobile subscribers in the country

• By type, the discount segment is anticipated to dominate the market, with a revenue of USD 7.73 billion in 2025. This growth can be attributed to intense competition in the market, which encourages MVNOs to offer various discounts on voice, data, and text to retain existing users and attract new ones

• On the basis of operational mode, the full MVNO segment is expected to reach USD 19.35 billion by 2025, owing to low capital investment required in setting it up

• By way of end use, the consumer segment emerged dominant and is anticipated to register a CAGR of 7.0% over the forecast period. This growth can be attributed to growing advancements in high-speed mobile broadband and availability of low-cost smartphones in the market

• Key industry participants include 7-Eleven Speak Out Wireless, AirVoice Wireless, Asahi Net, Boost Mobile LLC, CJ HelloVision Co. Ltd, and Cyfrowy Polsat SA.