A popular thing to do on the social networks is to shorten URL's. This has become so popular that most of the sites have their own ways of shortening URL's and most people use these systems. However, they may not be the best way to link to a specific web page. This is because the service that a business uses to link to their site may affect their SEO.
Social media sites are known for their ability to share information across a network. This means that anyone can view a post or update that is on the social media system. However, this also means that those people with websites may link to the shortened URL. This is where the problem begins.
The world of SEO is based off the ability of websites to link to each other. It is believed that if a website links to another website, than that website believes that the target website has value. Therefore, the search engines see this linking and pass authority to the site that is receiving the link. The link receiver gets a credit. The receiver of the link should rise in the search engines because of the link to their website.
This is where the problem is, if a URL is shortened into smaller text, then where does the link authority go? One would think that the link authority would be passed to the URL shortener's website. This does not help the content owner at all and gives the shortener's website a credit that they should not receive. They may even be doing this on purpose to gain authority that they should not be getting at all.
Using the right URL shortener is important to making sure that the content receives the credit that it should get and the SEO magic that it should receive. If a person creates content that generates links that that website should receive credit and not the website shortening the characters for use in the social media systems.
Fortunately, all it takes to find one of these places is research. Most of the URL shorteners that pass the link credit on are very vocal about the fact that they pass the credit on to the website. This means that if a link credit can be passed on then it will be passed on to its rightful owner. Therefore, the content owner does not need to worry about doing business with of those types of URL shortener services.
In closing, a business owner must make sure to use the right URL shortener and not allow the default shortener to dictate where the link credit will go. This also assures the business owner that they will know where the link credit will go in the present and in future. Therefore, a business owner should do their homework and figure out what service to use as soon as possible to limit the loss of off page SEO. The sooner a person can do this one simple thing, the better off they will be in the end.
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