THE STORY OF UPRIZAL

History

Born in Sumedang on August 29, 1996, Afrizal Kurniawan now creating under the moniker Uprizal started his journey from the humblest of beginnings. Long before finding his musical identity, he moved to Jakarta to grind as a cleaning service worker. While keeping mall floors spotless, the music echoing through the halls sparked a dream. He bought a guitar and started piecing together melodies in a tiny boarding house room.

Life eventually led him back to his roots. Even while hustling as a freelance laborer, the fire to create never faded. Self-taught through everything from karaoke apps to YouTube covers, Uprizal writes songs pulled straight from his deepest reflections and gut feelings.

While he officially began releasing music professionally as an Indie Pop artist in 2024, it wasn't until 2026 that he truly found his signature sound. With the release single of Menjadi Cukup and Where Is My Head?, Uprizal became the pioneer of the Indie Sunda Bedroom Pop genre. This unique movement blends breezy, lo-fi aesthetics with traditional Sundanese elements, specifically the melodic ornamentation of the Kacapi and Suling.

These tracks are living proof of his honesty a direct reflection of real-life struggles and the resilience of the human spirit. As an independent DIY artist, Uprizal continues to turn his daily grind into a musical embrace that speaks to the soul, creating a seamless harmony between modern alternative sounds and his Sundanese cultural roots.