Call for Papers

School of Business, University of Petroleum & Energy Studies Dehradun extends a humble invitation to researchers, educators, practitioners, and students to share their research and practice-based perspectives by presenting original and unpublished papers. The submissions should bring forth research findings obtained through theoretical, conceptual, empirical studies, qualitative modeling, and case studies in all areas of business. The prospective participants can refer to the following sub-themes for their submissions. We also welcome papers on other subjects related to the conference objectives.

Theme 1: Marketing

  • Marketing in Metaverse

  • Application of AI in Marketing

  • AR and VR in Marketing

  • Robotics and Automation in Marketing

  • Neuromarketing

  • New-age technology adoption

  • Consumer Behaviour & Engagement

  • Consumer behavior analytics

  • Customer experience in the age of AI

  • Digital Marketing and Advertising

  • Green Marketing

  • Responsible Consumption

  • Digitalization of rural markets

  • Branding in Digital Age

  • Influencer Marketing

  • Smart Tourism

Theme 2: Human Resource

  • Digital Transformation in HRM

  • Digital transformation mindset, culture & roles

  • Workforce Diversity

  • HR Strategies Post Pandemic

  • Sustainable Practices in HRM

  • Change Management

  • Positive Organizational Psychology

  • Gig Economy

  • Talent & Competency Management

  • HR Analytics

  • Work From Home Productivity

  • Strategic HRM & Global HR

  • People Empowerment & Inclusive Growth

  • Employee Wellness & Mental Health

  • Organizational Behavior in Digital Age

  • Leadership in Digital Age

Theme 3: Finance

  • Cryptocurrencies & Non-Fungible Tokens: Issues & Perspectives

  • Blockchain in Financial Institutions & Markets

  • Fintech Challenges

  • Digital Transformation of Financial Services

  • Digital Payment

  • Start-ups & Collaborative Finance

  • Crowd Funding & Financial Inclusion

  • Sustainable Practices in Financial Institutions & Markets

  • Green Finance

  • Environmental Sustainability Practices of Banks

Theme 4: Operations

  • Pandemic-related challenges impacting the transport and logistics industry towards digitalization

  • Cloud Computing in transportation and logistics

  • Augmented Reality in warehousing and logistics

  • Artificial Intelligence and Machine Learning application in logistics

  • Smart warehouse management and intelligence

  • Additive Manufacturing applications in logistics

  • Drone operations and drone system

  • Big Data-driven logistics optimization

  • Smart logistics and supply chains management in Industry 4.0


Theme 5: Education

  • EdTech Ecosystems

  • Digital Citizenship

  • Student-Centric Online learning

  • New Education Policy (NEP)

  • Impact of digitalization on flexible learning and teaching methods

  • E-exams and real-time assessment

Theme 6: Entrepreneurship and Start-up

  • Circular digital business models and new entrepreneurial opportunities

  • Entrepreneurial approaches in digital platforms and ecosystems

  • Digital technology as a driver for entrepreneurship and competitiveness

  • Digital technology and entrepreneurial mindset

  • Digital technologies, new ventures, and business model


Theme 7: Core Sectors

  • Smart Cities

  • Digitalization in Oil & Gas Sector

  • Digitalization in Aviation

  • Digitalization in Power Sector

  • Digital technology and energy sustainability

  • Smart contract-based electricity markets

Theme 8: Strategy

  • Digital transformation strategies, practices, and processes

  • Sustaining and evaluating digital transformations

  • Digital Transformation and organizational capabilities

  • Governance for digital transformations

  • Enablers & barriers of managing digitalization

  • Data-based governance models

Theme 9: ESG & Sustainability

  • Relevance of ESG in Infrastructure

  • ESG & Sustainability Finance

  • ESG Investment and Practice

  • Environment Sustainability Practices

  • Socially Responsible Investment (SRI)

  • Sustainability Accounting Standards

Abstracts indicating the high level of rigor and relevance of research will be selected for inviting the submission of full-length papers.

Extended Abstract Submission Link:

https://cmt3.research.microsoft.com/ICBDS2023

(Microsoft Conference Management Toolkit)

Or mail your extended abstract: icbds@ddn.upes.ac.in

We seek submissions of structured abstracts outlining the following aspects of the research paper:


S.N. Aspects of the research paper:

1. Purpose

2. Design/methodology/approach

3. Findings

4. Originality

5. Implications

6. Research limitations