The Rise of Authentic CEO Communication | Informal LinkedIn Videos are Redefining Corporate Leadership in 2025

The way company leaders communicate with their audience has been transformed by a fresh trend in the modern digital landscape. An increasing number of CEOs are choosing to connect with stakeholders using unplanned videos on LinkedIn.

This way of working points to leaders being more genuine, open and building real connections with others.

Now that CEOs are more involved in video marketing, the importance of Corporate Video Production grows. We examine the research, data and true examples helping this movement thrive—and how businesses are using Unplug Infinity Media Pvt. Ltd. to tell their stories in a true and impactful manner.

The Data Speaks | The Surge in CEO Engagement on LinkedIn

The data reveal a lot about what’s going on. Data from Social Discovery Insights shows a 52% rise in CEO posts on LinkedIn over two years which reflects the desire for more direct communication from the people in charge. They’re not only found in newsfeeds; they also receive four times more interaction than the regular post does.

Video, in particular, stands out as the most engaging format:

• LinkedIn video posts are 20x more likely to be shared than static content.

• Live videos receive 24x more engagement, demonstrating the power of real-time, unscripted storytelling.

• A DSMN8 survey reveals that 71% of consumers are more likely to buy from a company whose CEO is active on social media.

• Moreover, employees are 14x more likely to share content when the CEO leads by example, amplifying the brand’s reach and voice.

These trends underline a simple truth: Authentic video communication is no longer optional—it’s a strategic necessity for modern leadership.

Real-World Examples | CEOs Leading the Shift

Several high-profile leaders are setting the standard for authentic CEO communication:

Alex Mahon, CEO of Channel 4

In a bold move, Alex Mahon announced her resignation through an unscripted, heartfelt video on LinkedIn. This departure from the traditional press release format highlighted her commitment to transparency and personal connection—values that resonate deeply in today’s corporate world.

Jon Gray, COO of Blackstone

Jon Gray has pioneered creative formats like “talking-while-running” videos, blending informal storytelling with valuable insights on leadership and company performance. This innovative approach not only engages audiences but also positions the CEO as approachable and relatable.

Where Unplug Infinity Media Comes In

While the shift towards informal, unscripted videos is clear, the quality of these videos matters more than ever. A smartphone clip might capture a moment, but it often lacks the polish, clarity, and storytelling finesse that today’s audiences expect. This is where Unplug Infinity Media Pvt. Ltd. steps in.

At Unplug Infinity Media, we specialize in helping CEOs and corporate leaders transform their ideas into high-quality, authentic video content that resonates. From executive messaging and thought leadership videos to investor updates, brand stories, and employee engagement films, we ensure your message is not only heard but also remembered.

Our team combines creative vision with cutting-edge production expertise, helping you create videos that strike the perfect balance between authenticity and professionalism—a crucial blend in today’s content-driven world.

AI Tools and the Future of CEO Storytelling

The rise of AI tools like ChatGPT and Jasper has further empowered CEOs to create content efficiently while maintaining authenticity. These platforms assist in distilling complex ideas into clear, engaging narratives that align with the informal video trend.

At Unplug Infinity Media, we harness the power of AI alongside our creative expertise to deliver videos that are authentic, impactful, and aligned with your business objectives—helping you stay ahead in the evolving communication landscape.

Why This Matters for Businesses

The impact of this communication shift is profound:

• Trust and Transparency: 71% of consumers prefer brands with socially active CEOs.

• Employee Advocacy: Employees are 14x more likely to amplify a company’s message when the CEO leads by example.

• Investor Confidence: Transparent CEO communication fosters trust among stakeholders and investors.

• Brand Differentiation: High-quality, authentic videos distinguish brands in a competitive marketplace.

For businesses, this means partnering with a trusted video production expert like Unplug Infinity Media Pvt. Ltd. is essential to make the most of this opportunity.

The rise of informal CEO videos on LinkedIn is not just a passing trend—it’s a reflection of a deeper shift in leadership and corporate communication. CEOs who embrace authentic, transparent storytelling through high-quality video content are better positioned to build trust, inspire employees, and strengthen brand equity.

At Unplug Infinity Media Pvt. Ltd., we help business leaders tell their stories with clarity, creativity, and impact—because in 2025, video makes the CEO a star, and every star needs the right production team to shine.

Ready to elevate your CEO’s message with professional, authentic video content?

Let’s connect. Visit Unplug Infinity Media Pvt. Ltd. and discover how we can help your brand lead with confidence and clarity.