Marketing Ad Fund Purpose

Ad Fund Committee Purpose and Goals

Purpose of Ad Fund Committee

Evaluate/Implement best marketing/brand advertising relating to internal teams and external industry practices, so that both our global brand and each individual school operate on the same playing field. We will do this by initially enhancing the following:

Initial Goal Dates:

• Social Media Branding outlined above, and begin implementing. (Corporate and UNOG)
  • Link for Proposal from Rose Marketing: $600 per month
    • https://rosemarketingsolutions.qwilr.com/Kids-R-Kids-Franchise-Marketing-Social-Media-7MfUbBZsQPOW
      • Goal date of Feb 4, 2019.

• SEO/YOAST approval Feb 4, 2019.
  • Link for Rose Marketing Proposal: $24,750 or $150 range per school
    • https://rosemarketingsolutions.qwilr.com/Kids-R-Kids-Franchise-Marketing-Yoast-SEO-JgRlsmNrSSuS

• Internal Training Video
  • Work on solid set of 6 videos (Corporate and UNOG approval)
    • Set tone for center, phone calls, tour, closing etc….
  • Scripts and outlines to be complete, March 15, 2019
  • Video shoot date of May 8th if not much sooner.

After Phase 1 is implemented and in motion, we will work up long term consistent solution to keep our brand on the front line of Training, and Branding/Advertising Awareness.