Global Non-alcoholic Mouthwashes Market was valued at USD 0.4 Billion in 2022 and is projected to reach USD 0.7 Billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030.
The non-alcoholic mouthwashes market is experiencing significant growth, driven by increasing consumer awareness of oral health and a preference for alcohol-free products. In 2024, the market was valued at approximately USD 3,015 million and is projected to reach USD 4,590.16 million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.7%. citeturn0search0
Consumers are becoming more health-conscious, leading to a demand for safer oral care solutions. Non-alcoholic mouthwashes offer effective oral hygiene without the burning sensation associated with alcohol-based products, making them suitable for individuals with sensitive gums or those who prefer milder formulations.
The market is segmented into various types, including therapeutic, cosmetic, and natural/herbal mouthwashes. Therapeutic mouthwashes are designed to address specific oral health issues, such as gingivitis or bad breath, while cosmetic variants focus on breath freshening and whitening. Natural or herbal mouthwashes appeal to consumers seeking products with organic ingredients, free from synthetic additives.
Distribution channels play a crucial role in market accessibility. Supermarkets and hypermarkets offer a wide range of products, providing convenience for consumers. Online sales have surged, offering a platform for niche brands and facilitating easy comparison shopping. Retail and convenience stores, along with drugstores, continue to be important outlets, especially for immediate purchases.
Geographically, North America holds a significant share of the market, attributed to high consumer awareness and the presence of major industry players. However, the Asia-Pacific region is anticipated to witness the fastest growth, driven by rising disposable incomes, urbanization, and increasing awareness of oral hygiene practices.
In my personal experience, switching to a non-alcoholic mouthwash has been beneficial. I found that it effectively freshens breath without the harshness of alcohol, and it's gentle on the gums. This aligns with the growing consumer preference for products that are both effective and gentle, contributing to the market's expansion.
The non-alcoholic mouthwashes market is poised for continued growth, driven by health-conscious consumers seeking effective and gentle oral care solutions. With advancements in product formulations and expanding distribution channels, the market offers promising opportunities for both established brands and new entrants.
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Johnson & Johnson
Colgate-Palmolive
Crest(P&G)
Unilever
Sunstar
GSK
Kao Corporation
Lion Corporation
Church & Dwight
Weleda
PIERAS CO
Dentyl Active (Venture Life Group)
NYSCPS
Weimeizi
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Non-alcoholic Mouthwashes Market
Supermarket & Hypermarket
Online Sale
Retail & Convenience Store
Drugstore
Others
Based on Types the Market is categorized into Below types that held the largest Non-alcoholic Mouthwashes market share In 2023.
Therapeutic Mouthwash
Cosmetic Mouthwash
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Global, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Non-alcoholic Mouthwashes Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Non-alcoholic Mouthwashes Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Non-alcoholic Mouthwashes Market, By Type
6. Global Non-alcoholic Mouthwashes Market, By Application
7. Global Non-alcoholic Mouthwashes Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Non-alcoholic Mouthwashes Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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