Applications:
advertising – magazines, newspapers, billboards, e-magazines, pack shots
promotional – campaigns, marketing o fashion – magazines, e-magazines, website
photojournalism – newspapers, magazines, e-magazines o portraiture – children, adults, boutique o studio-based work – pack shots, technical
architectural – websites, illustrated reports, guidebooks o medical – packaging, experimental, records o fine art – landscape, art security o documentary – books, magazines, e-magazines.
Uses:
magazines and e-magazines – cover, events, paparazzi o newspapers and e-newspapers – front page, editorial, celebrity stories
hoardings and billboards – advertising, promotional
books – e-book content, covers, textbooks, travel guides, instructional
web pages or interactive publications – moving displays, computer-generated imagery (CGI) o galleries – guides, posters
individual clients – portraits, weddings.
Purposes:
anchoring written publications – to reinforce the written word
marketing – posters, leaflets, adverts
promotional – brochures, interactive screens
tell a ‘story’ – photojournalism, documentary, generate interest/raise awareness – charity campaigns, road safety campaigns, public health campaigns
increase sales – front covers (e-magazines, newspaper front page, computer games cover, music CD/DVD).