Google's new feature, Google My Business Automation, has been a big talk among those in the industry. It is a set of features that gives business owners the ability to schedule posts and comments for their blogs on the social networks such as Facebook and Twitter. The idea behind this idea is to give the owner more time to do what he does best: work.
Businesses around the globe are taking advantage of the latest version of Google. They have Google Apps for businesses, which allows them to use a smartphone or tablet as part of their business plans instead of investing in desktops and laptops. What they may not know is that this version of Google allows them to schedule posts and even post to their Google+ social networks. If a business owner uses a smartphone or tablet as their primary smartphone, Instgram will allow them to schedule a photo or Instagram link directly from the app. This means that they do not have to log into their calendar view using their computer, laptop, or iPhone.
For example, if a business owner has multiple locations, he can set up a custom URL for each location. This can be done by visiting Google Apps and clicking the "manage locations" link. Then he can add a URL for each location on his Google My Business automation account. He can also schedule posts and comments on his Google+ page from the main website and even update the custom URL from his smartphone.
Google Maps has had its fair share of struggles over the years, but it has recently been updated to include the local, new capabilities of Google+. Now business owners can take advantage of map views of their own city or even the areas surrounding their homes. Business owners can view Google map views of their own area and those of their immediate area based on distance, directions, keywords, or even parking availability. This is especially helpful for those who need to reach out to customers on a frequent basis but do not want to have to physically travel to each location. Placing a call to action on each page of a website can increase website visits and boost sales.
The upload photos capability on Google My Business can help business owners with their in-house photography department. Business owners can upload photos from all over the world to their Google+ account and publish posts on their business listing. Business owners can even upload photos from their cell phones or iPad. Google has yet to announce any plans to integrate these two platforms. Uploading photos is yet another way for business owners to connect with their customers.
Another pro tip for integrating Google+ with the Google Analytics is to create a Google Analytics import button for each website post types. Instead of having to open the analytics connector, the user can simply click on "add", click "link", and paste the URL of the webpage to which they wish to post. This will create an additional dashboard where visitors can easily see which website pages are visited most, the most popular keywords used, and other helpful details. Read also about GMB post scheduling tools
The third pro tip involves scheduling tool and integration. Business owners can schedule websites to be published or updated at any time using their Google+ account. By clicking "posts" under the project tab, business owners can set the days that they want Google to update their profile with new content. They can also set the days that they want Google Places to update their business listing with new listings. In addition, Google Places can be scheduled to publish articles or blog posts whenever the designated publishing days occur.
This final pro tip for scheduling the posting of content on Google+ will prove most beneficial for those who have an opt-in list or a mailing list. For those people, it is essential that they always receive new content. By adding the ability to schedule posts, those people can make sure that they never miss a chance to keep their inbox full. Finally, this feature makes it easier for businesses to promote content that is already on their pages. As we continue to learn more about Google My Business Automation, I am certain that this tool will prove invaluable for many website owners and online marketers.