Unique Restaurant Logo Creation -
Ideas and Tips
Unique Restaurant Logo Creation -
Ideas and Tips
If building a unique brand identity for your restaurant is on your cards, then the first thing you must do is to create a logo for yourself.
Your restaurant could be a French fine-dine, Indian, Italian, Pizzeria, Vegan or anything else. You require a logo to tell your target audience about yourself in a way that they will never forget.
A restaurant logo can help customers relate your restaurant name to the design whenever they come across it. This leads to brand reinforcement, a positive brand image building and ultimately, long lasting brand loyalty.
When you build yourself a logo, also remember to create an effective online space for your restaurant - its website. Your restaurant website is a virtual space for you to tell the world about your location, operational hours, menu, discounts and offers, your stories, achievements, etc. When utilized intelligently, this virtual space can generate traffic and business for you, which even millions of dollars spent on extravagant advertising cannot.
Use Restaurantify, a website building platform that can help you create a restaurant website within minutes. Any layperson without coding skills can use Restaurantify to create their own website effortlessly. The templates, that cater specifically to the needs of restaurants, can be customized too. Websites built using them are gadget-compatible. They look and function effectively in almost any gadget.
Their pocket friendly monthly and annual subscriptions allow restaurant owners to choose plans according to their budget and convenience. When you use this website builder to create your website, you can receive online food orders and secure direct payment from customers. Their customer service team is available round the clock to help you in case you require assistance.
There are several apps online that can help you create a logo for your restaurant just by entering basic business details with the tagline (if you have one) and choosing the logo type and font. Without any technical skills, you can play with colors, fonts and designs until you get a logo that you like, a logo that matches your brand and a logo that people would associate with your brand for a lifetime.
Unless your entire menu is based on a single ingredient like chicken or pizza, do not use that image on your logo. Otherwise, people might tend to associate your brand with only that specific food item.
If you have a menu that consists of an assortment of items, use a symbol that can communicate the restaurant’s values rather than the cuisines. If you are a restaurant frequented by families or a fast-food outlet, use a mascot like a person or an animal that will appeal to children instantly.
But, if you run a restaurant frequented by couples and young people, use something modern to convey to them that you too belong to the millennia.
If your menu is dynamic, using an abstract circular imagery would be the smartest choice. Customers who are hungry and ready to eat will patronize you in no time.
Several restaurants use the fork and knife combo. So, in order to stay different, you could avoid those images on the logo. Use any symbol that is you - reflects you, talks about you and makes a lasting impression about you.
While an icon is necessary, do not pivot the entire logo design solely on the icon. Make the icon subtle, yet impactful.
Typography will let customers and the target audience get an idea about the restaurant’s type. If you wish to create a bold image and personality of yourself, use bold letters on the restaurant logo.
Restaurants that cater to an elite crowd or ones that have a traditional history spanning many years must opt for fonts from the script family. Serif type fonts would suit family owned and managed restaurants as they would keep the element of tradition intact and make the logo live for eternity.
A vegan restaurant with a funky crowd as a customer base can do well with a slab serif font along with jagged or winged letters to reflect the feeling of modernity and trendy vibes.
Irrespective of the font chosen, ensure that the visual balance is maintained. The typeface of the logo should be legible in various sizes - whether it is printed in bold on a menu card, used across a store signage or on the paper napkins of the restaurant.
Although it might be boring, white, black and grey are the widely used color palettes for restaurant logos as it makes the logo clean and lends a sophisticated look.
Just like the typeface, while using colors too, identify ones that will express the personality of the restaurant in all possible ways. This will help the logo to connect with the right target audience. If you run a cafe, it is obvious that people look for the brown color of a fresh coffee bean. Mix the brown with a subtle white to create an awesome final output.
If you use farm-fresh ingredients in all the recipes of your restaurant, make use of shades of green to emphasize the freshness element. If you serve tacos, use colors of the Mexican flag (red, white, green) to reflect the authenticity.
If you own a wine bar, make use of red as it conveys energy and passion.
Use colors that can resonate with the audience. Making use of too many colors can spoil the game too. Restrict the number of colors to two or three to avoid clutter and unprofessionalism.
It is important to pick the right layout. Positioning the logo on the website and the menu also plays an integral part in winning the attention of the target audience.
Restaurants, in most cases, choose a large, distinct version of the logo for their website and menu. They place it at the top-center so that it is catchy and keeps communicating to the website and restaurant visitors.
This guide has given you an outline of the most important factors that must be looked into while designing the logo for a restaurant. Always remember to reflect your brand and personality through your logo, so that your efforts are best rewarded.