Project Page

The immersive awareness campaign combining traditional printed media with augmented reality to educate people and get people talking about hidden disabilities in the workplace.

So far we have developed 12 interactive posters as below. Here they are displayed in their animated state but click on any for the ready to print poster file which also includes the activation QR code...

#reveal

Focus: learning objective

Activation: reveal of introduction text

Purpose: introduce the user to the project and how they should engage with the posters along with an introduction to the term 'hidden disabilities'.

#power

Focus: motivate disabled people to disclose

Activation: expanding text

Purpose: less than 25% of those with a disability disclose due to a fear of miconceptions and mistreatment but it is proven that they are better supported.

#stimulation

Focus: Autism

Activation: falling 3d numbers

Purpose: visualisation and audio to better inform users of the challenges of over stimulation that Autistic people experience in the workplace.

#distracted

Focus: ADHD

Activation: clouds moving outside poster

Purpose: to shed a common misconception that people with ADHD and Autism often over stimulate themselves (i.e. multitask, fidgeting or 'stimming') in order to actually better focus.

#hearsay

Focus: the impact of uneducated feedback

Activation: rotating circles of text eating away at someone's confidence

Purpose: educating people that often disabled people are presented with feedback that is not helpful or fuelled by misconceptions.

#jumbled

Focus: Dyslexia

Activation: animated typography

Purpose: allowing the user to experience a simulation of busy text which is harder to read to allow them to better emphasise the challenges of someone with Dyslexia.

#listen

Focus: listening not assuming

Activation: twisting kinetic typography

Purpose: informing people that their priority should be listen to the disabled community and be proactive in their own education rather than assuming or relying on others to inform.

#perspective

Focus: many disabled folks have different strengths which are valuable to everyone

Activation: rotating and rearranging letters

Purpose: different people from different backgrounds see things in different ways, we are better together with more diversity.

#variation

Focus: There are no bad parts

Activation: changing shapes and colours

Purpose: if someone is disabled or different, this does not mean that they are less, it just needs to be discovered who to reveal and support their potential.

#adjustment

Focus: reasonable adjustments

Activation: letters transforming

Purpose: to educate people that employers are legally obliged to support disabled employees with reasonable accommodations.

#build

Focus: building for everyone

Activation: rotating kinetic typography

Purpose: to emphasise the importance of ensuring that your workforce is diverse to ensure you adequately serve the diverse community.

#continue

Focus: complete experience

Activation: rotating kinetic typography

Purpose: this is the last poster of the series which emphasises to the audience that the experience is complete but this is just the start of their journey to being a better ally.

Locations of where the posters have been installed currently...

Meta

Ballsbridge, Dublin. Ireland

Meta

Grand Canal, Dublin. Ireland

Ministry of Defence

Bristol, United Kingdom

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