The M&M’s

THE M&M’S

M&M’s (styled as m&m’s) are “colorful button-shaped chocolates” produced by Mars, Incorporated, and similar to and inspired by Smarties. Concurrent with 1995’s blue M&M campaign, M&M’s introduced computer animated “spokescandies” in their television commercials. These include the team of the cynical and sardonic Red, the happy and gullible Yellow, the “cool one” Blue, the seductive Green, and the slightly neurotic Orange. (More from Wikipedia)

Male domination of cartoons has been pervasive and continues to this day, particularly with fantasy characters of one form or another. For instance, among the Smurfs, the only female in the beginning was Smurfette; furthermore, her name suggests that she is not even a real Smurf. There are other females in the more recent movies, though from what I can tell, all of them still look like Smurfette. Another current example: Until 2012, the only female color among the M&M’s was Green.

(November 2013)