National Student Advertising Competition (NSAC) Team

The American Advertising Federation's National Student Advertising Competition is the premier college advertising competition. Each year, more than 2,000 college students get real-world experience by creating a strategic advertising/marketing/media campaign for a corporate client. Students develop an extensive plan and then pitch their work to advertising professionals at the district, semi-final and national levels. Previous clients have included Coca-Cola, Nissan, State Farm, Glidden, Mary Kay, Pizza Hut, Snapple, Ocean Spray, Adobe, Tinder, Meta, Indeed, Tide, AT&T, the NFL, and more.

In the video below, students from 2026 (client was the NFL) share their experiences (2nd Place at district).

Please read the Frequently Asked Questions BEFORE you proceed to the application. Contact Joe Bob Hester at joe.bob.hester@unc.edu if you have additional questions. DEADLINE FOR APPLICATIONS: 5:00 P.M. ON WEDESDAY, SEPTEMBER 23, 2026.