National Finals
National Finals
Applications for UNC's 2026 team are now being accepted.
(Please read the FAQ first!)
The American Advertising Federation's National Student Advertising Competition is the premier college advertising competition. Each year, more than 2,000 college students get real-world experience by creating a strategic advertising/marketing/media campaign for a corporate client. Students develop an extensive plan and then pitch their work to advertising professionals at the district, semi-final and national levels. Previous clients have included Coca-Cola, Nissan, State Farm, JC Penney, Glidden, Mary Kay, Pizza Hut, Snapple, Ocean Spray, Adobe, Tinder, Meta, Indeed, Tide, AT&T, and more.
Please read the Frequently Asked Questions BEFORE you proceed to the application. Contact Joe Bob Hester at joe.bob.hester@unc.edu if you have additional questions. DEADLINE FOR APPLICATIONS: 5:00 P.M. ON WEDESDAY, SEPTEMBER 24, 2025.