User class 1: Option trader

Following are the conclusions driven from the Options trader user class.

1. Vague terminologies: One of the major complaints that the Users faced was similar names for different “options” . All the different categories of “Options” such as call options and put options are named very similarly. Many a times users in a hurry tend to make mistakes such as buying or selling a call or a put option which they didn’t intent too which sometimes result in huge loss for the users.

2. Difficult to find new trade opportunities: Another major problem faced by the users was finding new trades for trading. All the “Options” available for trading are placed on the same screen without any categorization. Users need to go through all the options, click on each one and find the trends the “Option” is following and then decide whether to invest in that particular “Option” or not. This makes the process too tedious, difficult, and uninteresting.

User class 2: Entrepreneur

Following are the conclusions driven from the Entrepreneur user class.

1. Difficulty in understanding the process: Similar cause but with different effects. Due too all the information cluttered on the screen and the vague naming of the “Options”, new users find the process too complex and unintuitive. The process of finding an “Option” and trading in it is very fast as the prices change very quickly. Users who are new to process waste most of their time in understanding the process which usually results in loss of opportunities.

2. Lack of support: Users who are new to the process feel lack of help at each step of the process. If a trade goes wrong, which is highly likely for the new user for the reason mentioned in the 1st point, there aren’t any apparent help options available for the user to reverse the trade or any other help that is required.