Full CV

Journal Articles (Google Scholar)

• Maimone, G. Karmarkar, U.R., Amir, O. (in press). How word reversibility impacts judgment confidence. Journal of the Association of Consumer Research. 

• Clithero, J. A., Karmarkar, U. R., Nave, G., & Plassmann, H. (2024). Reconsidering the path for neural and physiological methods in consumer psychology. Journal of Consumer Psychology, 34(1), 196-213. https://doi.org/10.1002/jcpy.1398

• Lu, J.,  Karmarkar, U. R., & Venkatraman, V. (2023). Planning-to-binge: Time allocation for future media consumption. Journal of Experimental Psychology: Applied.  https://doi.org/10.1037/xap0000482

• Karmarkar, U.R. (2023). Gender differences in "optimistic" information processing in uncertain decisions. Cognitive Affective and Behavioral Neuroscience. https://link.springer.com/article/10.3758/s13415-023-01075-7

• Karmarkar, U. R., & Kupor, D. (2022). The unlikelihood effect: When knowing more creates the perception of less. Journal of Experimental Psychology: General. https://doi.org/10.1037/xge0001306

• Karmarkar, U.R., Carroll, A. L., Burke, M., Hijikata, S. (2021) Category congruence of "display-only" products influences attention and purchase decisions. Frontiers in Neuroscience. https://www.frontiersin.org/articles/10.3389/fnins.2021.610060/abstract

• Clithero, J., Karmarkar, U. R., & Hsu, M. (2021). Toward an Integrative Conceptualization of Maladaptive Consumer Behavior. Journal of the Association for Consumer Research. https://www.journals.uchicago.edu/doi/10.1086/714364

• Dellaert, B., Shu, S.B., Arentze, T., Baker, T., Diehl, K., Donkers, B., Fast, N., Häubl, G., Johnson, H., Karmarkar, U. and Oppewal, H. (2020) Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters: a journal of research in marketing. https://link.springer.com/article/10.1007/s11002-020-09537-5

• Shenhav, A., Karmarkar, U.R. (2019) Dissociable components of of the reward circuit are involved in appraisal versus choice. Scientific Reports 9, Article number: 1958. https://www.nature.com/articles/s41598-019-38927-7

• O’Connor, S., Sonni, A., Karmarkar, U., & Spencer, R. M. (2018). Naps do not change delay discounting behavior in young adults. Frontiers in Psychology, 9. https://doi.org/10.3389/fpsyg.2018.00921

• Shenhav, A., Dean Wolf, C. K., & Karmarkar, U. R. (2018). The evil of banality: When choosing between the mundane feels like choosing between the worst. Journal of Experimental Psychology: General, 147(12), 1892-1904. PsyArXiv, http://dx.doi.org/10.1037/xge0000433

• Karmarkar UR, Plassmann H. (2017) Consumer Neuroscience : Past, Present and Future. Organizational Research Methods https://doi.org/10.1177/1094428117730598 

• Buckholtz JW, Karmarkar UR, Ye S, Brennan G, Baskin-Sommers A. (2017) Blunted ambiguity aversion during cost-benefit decisions in antisocial individuals. Scientific Reports, 7. https://doi.org/10.1038/s41598-017-02149-6 

• Karmarkar UR. (2016) The impact of ‘display-set’ options on decision-making. Journal of Behavioral Decision Making  https://doi.org/10.1002/bdm.1998 (forthcoming in print) Data available in supplemental materials. 

• Karmarkar UR, Yoon C. (2016) Consumer neuroscience: Advances in understanding consumer psychology. Current Opinion in Psychology 10, 160-165.  https://doi.org/10.1016/j.copsyc.2016.01.010 

• Karmarkar UR, Shiv B, Spencer, RMC. (2015) Should you sleep on it? The effects of overnight sleep on subjective preference-based choice. Journal of Behavioral Decision Making. https://doi.org/10.1002/bdm.1921 (forthcoming in print)

• Peysakhovich A, Karmarkar UR. (2015) Asymmetric effects of favorable and unfavorable information on decision-making under ambiguity. Management Science (62(8): 2163-2178 https://doi.org/10.1287/mnsc.2015.2233  Data available at http://dx.doi.org/10.1287/mnsc.2015.2233

• Karmarkar UR, Shiv B, Knutson B. (2015) Cost conscious? The neural and behavioral impact of price primacy on decision-making. Journal of Marketing Research 52(4): 467-481. 

• Karmarkar UR, Bollinger B. (2015) BYOB: How bringing your own shopping bags leads to treating yourself and the environment. (Lead article) Journal of Marketing 79(4): 1-15. 

• Smidts A, Hsu M, Sanfey AG, Boksem, MA, Ebstein, RB, Huettel SA, Kable JW, Karmarkar UR, ... & Yoon, C. (2014). Advancing consumer neuroscience. Marketing Letters, 1-11.

• Karmarkar UR. (2011) Defining the contributions of network clock models to millisecond timing. Front. Integr. Neurosci. 5:41. 

• Karmarkar UR, Tormala ZL. (2010) Believe me, I have no idea what I’m talking about: The effects of source certainty on consumer involvement and persuasion. Journal of Consumer Research 36(6):1033-49. 

• Spencer RMC, Karmarkar U, Ivry, RB. (2009) Evaluating dedicated and intrinsic models of temporal encoding by varying context. Phil. Trans. R. Soc. B. 1525: 1853-1863. 

• Karmarkar UR, Buonomano, DV. (2007) Timing in the absence of clocks: encoding time in neural network states. Neuron. 53(3):427-38. (Includes cover illustration)

• Karmarkar UR, Dan Y. (2006) Experience dependent plasticity in adult visual cortex. Neuron. 52(4): 577-85.

• Karmarkar UR, Buonomano DV. (2006) Different forms of homeostatic plasticity are engaged with distinct temporal profiles.  Eur. J. Neurosci. 23(6):1575-84.

• Karmarkar U, Dan Y. (2005) One circuit, two kinds of timing. Neuron. 48(2):165-6. 

• Karmarkar UR, Buonomano DV. (2003) Temporal specificity of perceptual learning in an auditory discrimination task.  Learning and Memory. 10:141-147.  (Includes cover illustration)

• Karmarkar UR, Najarian M, Buonomano DV. (2002) Mechanisms and significance of spike-timing dependent plasticity.  Biological Cybernetics. 87:373-382.

• Karmarkar UR, Buonomano DV. (2002) A model of spike-timing dependent plasticity: One or two coincidence detectors?  J. Neurophys. 88(1):507-13. 

• Buonomano DV, Karmarkar UR. (2002) How do we tell time? Neuroscientist. 8(1): 42-51. 

• Bookheimer SY, Dapretto M, Karmarkar U. (1999) Functional MRI in children with epilepsy. Dev. Neurosci.  21: 191-9.  

• Aphasizhev R, Karmarkar U, Simpson L. (1998) Are tRNAs imported into the mitochondria of kinetoplastid protozoa as 5' extended precursors?  Molec. and Biochem. Parasitology. 93: 73-80.

Chapters

• Karmarkar UR, Jenkins AC. (2020) Neural and Behavioral Insights Into Online Trust and Uncertainty. In JT Martineau, E Racine (Eds.) Organizational Neuroethics. (pp 191-207) Springer.  

• Plassmann H, Karmarkar UR. (2015) Consumer Neuroscience: Revealing meaningful relationships between brain and consumer behavior. In C Lamberton, M Norton, D Rucker (Eds.) Cambridge Handbook of Consumer Psychology. Cambridge University Press.

• Karmarkar US, Karmarkar UR. (2014) Customer experience and service design. In E Baglieri and US Karmarkar (Eds), Managing Consumer Services: Factory or Theater? (pp. 109-130). Springer.

• Knutson B, Karmarkar U. (2014). Appetite, consumption, and choice in the human brain. In SD Preston, M. Kringelbach, & B. Knutson (Ed.), The interdisciplinary science of consumption MIT Press.

Other Publications

•  Karmarkar UR (2019) Note on Neuromarketing (Full Update/Revision) Harvard Business School Note 512-031. 

• Hamilton R, Karmarkar UR. (2017) The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision-Making. MSI Reports 17-109. 

• Plassmann H, Karmarkar UR, Kessler B. (2016) “Brain Imaging Triggers Marketing Breakthroughs” INSEAD Knowledge. 

• Karmarkar, UR, Dolan RJ. (2016) "Catalina in the Digital Age." Harvard Business School Teaching Note 516-086.

• Karmarkar UR, Plassmann H, Yoon C. (2015) “Marketers Should Pay Attention to fMRI.”  Harvard Business Review.  Re-released in print journal, 2019

• Dolan RJ, Karmarkar UR. (2013) "Catalina In the Digital Age." Harvard Business School Case 514-021. 

• Karmarkar UR. (2011) Note on Neuromarketing. Harvard Business School Note 512-031.