Types of Targeted Direct Mailing List

Using a targeted direct mailing list to send out your next marketing campaign can increase the return on your investment by increasing response rates and improving customer engagement. Targeted direct mail lists allow for greater personalization to enhance the appeal of your message to specific, qualified recipients.

Types of Lists for Business and Consumer Applications

Business direct mail lists can be compiled from data sources such as industry sector, geographic location, job title, or vertical selection (such as medical professionals or hair stylists). These types of mailing lists help you reach new prospects who are likely to be interested in your products or services.

Residential Address Lists: For businesses that service the local community, these lists can provide a cost-effective method of reaching potential customers by targeting households in a particular area. These lists can be helpful for plumbers, roofers, painters, carpenters, and pest control experts among other small business types.

Compended Databases: These types of lists are sourced from public and proprietary sources such as telephone listings, voter registrations, market research responses, etc. They generally offer a wider geography and a higher volume than other lists, and are an excellent choice for marketers looking to reach a wide and well-defined segment.

Familiar Prospects: These lists include existing customers and people who have engaged with your company in the past, such as those who have inquired about your products or services or have requested a free demo. These customers are the most likely to respond to your mailings, as they already know and trust you.