🎯 2. LOGOTYPE 

Basic form:
The signature "Maria Kostiuk" is made in the Dandelion Fall font with a cake stylization.

Features:

• The logo reflects the author's style and emphasizes handmade.

• Used on packaging, stickers, business cards, social media.
  
  

Terms of use:

• Minimum size: 25 мм (print), 150 px (digital)

• Retreat zone: cnot less than the height of the letter of the element from the top/bottom
  
  

Armored:

• Change logo colors without approval

• Use the logo on a complex visual background

• Distort or change the font

🎨 3. COLOR PALETTE

Basic colors:

• 🟤 Dark chocolate —     #312222,    #422211 (main text, emphasis)

• 🤍 Кbelt-white —     #F4F2EF (background, balance, basis of compositions)

• Cream —     #D6C09B (background, balance, basis of compositions)/ for the application
  
  

Additional (for accents):

• Powdery pink —      #EADCDC

• Caramel —      #D9BBA0 

• Sandy—      #EBD7C5 

• Biscuit —      #FFEDD3

• For buttons --      #EA3737,      #015F63 

Basic decorative font:

• Dandelion Fall — signature, emotional, handwritten
  (alternative — Lucida Calligraphy Italic)
  
  

Текстовий шрифт:

• Marck Script — for subheadings, captions

• Open Sans Condensed — дfor the main text, product descriptions, packaging

• Roboto or Arial — for the main technical text

Recommended use:

• H1: Dandelion Fall – 36 pt

• H2: Marck Script – 24 pt

• H3: Roboto – 20 pt

• Body: Roboto – 16 pt

• Body: Open Sans Condensed – 14–16 pt

• Caption: 12 pt

🗣️ 6. TONE OF VOICE

Communication style:

• Sincere, friendly, with an individual tone

• Emphasis on emotions, quality and love of work
  
  

Stocks:

• "Each dessert is a story with a delicate aftertaste."

• "A taste that leaves warm memories."

• "Something more than just a cake for the most important moments."