High ticket affiliate marketing is an affiliate marketing /affiliate products which are willing to pay affiliates or promoters high commissions per sale. A high ticket affiliate program / product can range from a minimum of $100 commission per sale to over a thousand dollar commission per sale.
More commissions with few sales : Lets say you are promoting a high ticket offer worth $9000 and you will be earning 10% commission per sale, imagine making only two sales after driving traffic to the product, that is $1800 with only two sales.
Good return on investment (ROI) : Promoting high ticket offers can generate Good return on investment even with a single sale.
Stress-free marketing : The same strength, time and capital used to promote a low ticket offer could be used to promote a high ticket offer yet making more profits with fewer sales in high ticket offer. In other words, you can easily earn - let's say $1800 easily with fewer sales promoting a high ticket offer than a low ticket offer.
A high ticket offer generates good commissions per sale than low ticket offer.
You can earn recurring income with high ticket offer than with low ticket offer.
Same amount of traffic used to promote a low ticket offer could be used to make more commissions promoting a high ticket offer/product.
Cloudways
Clickfunnels
Fiverr
Liquid web
Semrush
Shopify
Hubspot
Good insight about the product :
Promoting a high ticket products demand that you know the products. You may not want to promote a high ticket product which has nothing to offer, as it could lead to customers requesting for refunds if the product has "money-back guarantee". This may result to lack of confidence from the customers to the promoter.
Therefore, it is good to know what the high ticket product you are promoting is all about. You can do that by checking the product sales page or contacting the product vendor for reviews on his product and researching on the web to know if there are reviews on the particular product you are promoting.
Good landing page / opt-in form :
Landing pages / opt-in forms serve as a bridge page between customers and the main sales page. Landing pages / opt-in forms are not only designed to collect customers contact information, sometimes it briefly explains the content of the product, the product producer, benefits and or features of the product.
Creating a good landing page /opt-in form can boost opt-in of high ticket product as well as conversions. A good landing page should also contain high definition images for clarity. Check out this article for landing page builders that can increase your conversions.
3. Promoting to the right niche and customer / audience :
As an affiliate, you need to understand your niche, audience requirements on the niche and which traffic source is the best to reach out your target audience/customers. Promoting a high ticket product could be a waste of time and resources when you fail to understand the customers that need the particular product. For instance, you cannot promote a thousand dollar product to customers below 24 years of age, knowing that most of them are still students at that age and may not have such amount of money to buy such product. Also promoting a high ticket product/offer meant for a certain niche to another niche may not attract customers interest.
4. Traffic sources :
There are no sales without traffic.Traffic is the customers driven to a particular product in order to generate sales/opt-in. When promoting a high ticket product, you shouldn't depend on free traffic sources. Paid traffic sources tend to convert better and faster.
Traffic sources like Facebook ads, Google ads and Bing ads could be used when promoting a high ticket product/offer. As an affiliate, you should know the best traffic source to use in reaching out customers at a particular occasion.
5. Good email follow-ups :
Audience needs to be offered a product through email when they sign up to your list. Sometimes they may sign up to your list without buying the product at that instance.
You can create 5 - 7 days email follow-ups using your email autoresponder offering the customers same product or alternative product if they fail to buy the initial product.
A good email follow-up can help an affiliate to promote his/her high ticket product/offer to audience in his/her email list without spending much on ads. If you aren't good at writing email follow-ups, simply hire a copywriter to do that for you and also learn the email essentials for generating sales with your list.
To promote a high ticket product/offer as an affiliate, you need to arouse the interest of the right customers to the product you are promoting. In several cases, when trying to get the customer's interest, there may be a failure in promoting the high ticket product.
Here are some failures which may occur when promoting a high ticket product/offer:
Promoting inferior products :
This kind of failure always happen to amateurs trying to promote a certain products due to the high commission attached to it without understanding how such products work. This may be one of the factors leading to failure when promoting a high ticket product/offer because nobody wants to waste huge sum of money buying an inferior product. Affiliates need to understand the product they are promoting by visiting the product sales page or contacting the vendor for reviews on his product.
Lack of understanding of the product :
In a case where products promoted by an affiliate is not inferior, affiliates could fail in promoting such product because of lack of understanding on how the product works, the target customers and the niche it belongs.Therefore there is need for the affiliate to understand the product before promoting it.
Poor sales page :
Sometimes, failures in promoting a high ticket product/offer may not be from the affiliate but from the vendor.The sales page is what sells the product to customers.Therefore, a good sales page tends to arouse the interest of the customers. No matter how you try as an affiliate to promote a product whose sales page isn't clear to customers, you might end up not making sales.
Wrong customers :
As earlier discussed, understanding products you are promoting is the key to success as an affiliate. But a failure in promoting a high ticket product/offer may occur when affiliates fail to understand the product which he/she is promoting.
Not getting enough insights on whom to promote to and how to promote is as a result of poor understanding of the product. Understanding your product before promoting gives you the insight and clarity on which audience/customers need such product. Attracting wrong customers to your product leads to failure.