The Marketing Management program prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.

A graduate of a business or management degree should be able to:

1.) Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.

2.) Apply the basic concepts that underline each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.

3.) Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.

4.) Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.

5.) Apply information and communication technology (ICT) skills as required by the business environment.

6. Work effectively with other stakeholders and manage conflict in the workplace.

7.) Plan and implement business related activities.

8.) Demonstrate corporate citizenship and social responsibility.

9.) Excercise high personal moral and ethical standards.