UCLA Extension - Leading for Tomorrow
First: A word about presentation format. For the past dozen years, we have been "power-point-less" at the UIS Center for Online Learning, Research and Service. Rather than using a static, aging format, we prefer to create Web pages for our presentations to assure that they are easily accessible, updatable, and always available. I will not be following every link. The intent is that this will serve as a reference meta-site for you on the topic.
Please follow along on your own device (or visit at a later date) to delve more deeply into the links and videos that interest you.
MarketScale Podcast - the post-pandemic future of higher education
https://marketscale.com/industries/education-technology/is-the-future-of-higher-education-a-subscription-model/
Inside Higher Ed column on employer expectations:
https://www.insidehighered.com/digital-learning/blogs/online-trending-now/badging-blockchain-documenting-skills-learned
Inside Higher Ed column on higher ed at the intersection of employers and employees:
https://www.insidehighered.com/digital-learning/blogs/online-trending-now/higher-eds-future-intersection-learners-and-employers
Inside Higher Ed column on Time for Reinvention, Not Just Replication or Revision
https://www.insidehighered.com/blogs/online-trending-now/time-reinvention-not-just-replication-or-revision
The supply side of students is shrinking - fertility rate in US is 1.7
National Student Clearinghouse data shows declines over the past dozen years - with a drop of some 600,000 this spring
https://nscresearchcenter.org/current-term-enrollment-estimates/
Demographic Cliffs on the horizon #1 in 2025-2030 due to drop in births in the recession; #2 in 2040 due to drop in births in Covid
https://www.cupahr.org/issue/feature/higher-ed-enrollment-cliff/
These demographic changes promise to alter the traditional model of growth of undergrad programs
https://www.nasfaa.org/news-item/25318/Demographic_Changes_and_Pandemic_Fallout_Could_Alter_Higher_Ed_Enrollment_Trends
Coursera - now a for-profit traded on the stock exchange - is serving more than 75,000,000 students! https://campustechnology.com/articles/2021/01/05/mooc-enrollment-explodes-in-2020.aspx
Other large-scale providers take a big piece of higher ed - edX, ASU, SNHU, and internationally, Udacity, FutureLearn (UK), SWAYAM (India), and a host of others.
https://www.classcentral.com/report/mooc-providers-list/
Very large corporate competitors have entered the continuing and professional education market - Google, Microsoft, LinkedIn
Google Certfiicates begin at $39/month - they claim 82% of their certificate holders report hiring/promotion success within 6 months
https://grow.google/certificates/
Microsoft Certifications have long been a standard in computer applications and engineering with instruction from many entities
LinkedIn Learning offers nearly 17,000 courses
At the same time as overall enrollments in higher education have declined, the online enrollments have increased!
Exemplary of this trend are the data graphed below from Oregon:
There are many models of modes of delivery
Online - delivered through the internet, commonly with a LMS
Synchronous - real-time "live" delivery (Remote-Delivery)
Asynchronous - time shifted
HyFlex - classes are offered simultaneously online and F2F
https://library.educause.edu/resources/2020/7/7-things-you-should-know-about-the-hyflex-course-model
Blended - some sessions are online, others on campus
https://www.blendedlearning.org/what-blended-learning-is-and-isnt/
Self-paced - materials are digital, paced by the student
Adaptive - self-paced, AI supported personalized progress
https://www.smartsparrow.com/what-is-adaptive-learning/
The programs that thrive will be ones that meet the needs of industry and the wants of students:
Affordable programs will prevail - Americans are now breaking under the burden of $1,700,000,000 in student loan debt - much of it carrying higher interest rates than are common today. There are senior citizens on Social Security who are still paying off their student loans!
Flexible programs - anytime, anywhere, and self-paced are premium considerations for prospective students.
Learning that leads to relevant new jobs that are likely to sustain for at least a few years. Those that have ties to employers are most popular.
Certificates and credentialing are valuable. Stackable courses that lead to certifications or industry credentials have great appeal.
Skills (both hard and soft) that make for an effective, efficient, and amicable employee are sought after. E-portfolios that document those skills are sought by HR departments that screen applications. LinkedIn regularly mines their data to list the most in-demand hard and soft skills https://zety.com/blog/linkedin-skills
Those programs that are effective in injecting students into industry and corporate networks will have greater success in completer placement and advancement.
Engaging with the instructor (from Iowa State link above)
Define your online presence
Maintain an active daily presence in the course
Solicit (in real-time) immediate formative feedback
Ask students to share one burning question about a content topic
Ask students for feedback about the course regularly
Interact with students as they work
Provide interactive feedback to students is essential
Host virtual “student” (office) hours
Nudge students who are not engaging in the course
Send personalized “how’s it going?” messages via Canvas Inbox two times a semester
CienaCorp 2/3/21 https://www.youtube.com/watch?v=H2vrBVTGz0o
One of the most prevalent failures of our professional and continuing education courses is that we fail to update them every time they are offered with a view towards the future. The Fourth Industrial Revolution is upon us bringing change at an incredible rate. Fueled by AI, VR, and quantum computing, this revolution promises rapid, radical changes every month, week and day.
Faculty members, accustomed to the slower pace of the 20th century, review ane revise syllabi every year or two. Now, we must update materials every term, and in some cases even more often.
We owe our learners the newest, most up-to-date information with a view toward where the industry will be in one, two and three years.
In order to remain up-to-date, each department or certificate perogram should have an "industry advisory council" that enlightens the curriculum and methods. Consider creating the advisory board with local, regional and national representatives. They can inform you of trends and opportunities in the field even before these are published and broadly known. Building the curriculum will become a partnership with industry.
Universities are located at the intersection of societal needs and learner aspirations. In this pivotal location, we become brokers of knowledge, skills, and certifications of competency. It is incumbant on us to meet the needs of both employers and potential employees. To do this most effectively, we must be in close touch with industries and corporations to listen to their needs as well as in close touch with learners to understand their current competencies and their aspirations.
The Bureau of Labor Statistics reports that the average tenure of an American employee with that employer is just over four years! https://www.bls.gov/news.release/pdf/tenure.pdf That means that, on average, every four years employees will change, not only jobs, but employers. This requires new knowledge, skills and expectations. It leads forward-thinking universities to prepare for the return of these workers for upskilling, reskilling, and new skilling. https://er.educause.edu/articles/2020/10/the-60-year-curriculum-a-strategic-response-to-a-crisis
One of the least attended-to responsibilities of universities is of huge importance. Too often, we lead students to knowledge and skills, but we fail to connect them to professionals in their fields. The rare program that attends to making those connections deep into businesses, corporations, NGOs, government agencies, associations, and other entities related to the discipline will rapidly build a reputation for relevancy and success. I discussed this in a recent article in which I give examples of how to build these connections: https://www.insidehighered.com/digital-learning/blogs/online-trending-now/networking-gets-graduates-and-certificate-completers
Redefine target audiences; they are changing - lifelong learners needing 60 year curriculum
Competition will continue to grow (Google, LinkedIn, Coursera, edX, and many others)
Teach through the windshield rather than the rearview mirror
Build network-expanding exercises into your classes
Include both industry and learners in curriculum and course designs
Affordability
Just-in-Time
Stackable
Self-Paced
Adaptive
Certificates and Certifications
Subscription rather than tuition
Online: Trending Now: Ray's bi-weekly columns in Inside Higher Ed
https://www.insidehighered.com/users/ray-schroeder
Ray's Daily Curated Reading Lists and Social Media. Blogs with daily updates on the field of online / continuing learning in higher education
UPCEA Professional, Continuing and Online Education Update http://continuingedupdate.blogspot.com/
Recession Reality in Higher Education http://recessionreality.blogspot.com/
UIS OER Blog https://uisoerblog.blogspot.com/
Twitter @rayschroeder https://twitter.com/rayschroeder
Contact Ray
rschr1@uis.edu ~ rayschroeder@gmail.com - ray@upcea.edu
Associate Vice Chancellor for Online, Professor Emeritus
University of Illinois Springfield
Senior Fellow, University Professional and Continuing Education Assn.
217-206-7531