Urban Business Insights

Urban Business Insights (UBI) is a student-led scholarly publication of the College of Business and Public Management at Kean University.

The journal provides a platform for undergraduate and graduate students to share original research, innovative ideas, and critical analyses addressing contemporary challenges in business, economics, and public policy.

Through concise, accessible, and engaging articles, UBI aims to bridge academic knowledge with real-world applications, encourage intellectual dialogue, and contribute to the advancement of businesses and communities, particularly throughout New Jersey.