Positions:

Associate Professor (2022-present), Sungkyunkwan University

Assistant Professor (2020-2022), Sungkyunkwan University

• Department of Consumer Science

• Convergence Program for Social Innovation

Assistant Professor (2016-2019), University of Alabama

• Department of Consumer Sciences

Research fields: 

Consumer finance: financial capability and financial well-being, financial socialization, financial literacy and education. financial decision making under mental illness, and formation of consumer preferences

Technology and consumer: digital financial literacy, generative AI and financial decision making, consumer acceptance of AI-based products and services, and AI and consumer well-being

Health economics: consumer response to health risk, socioeconomic gradients in health, health-wealth relationship, and financial toxicity of medical treatment

Research methods: 

Longitudinal data analysis, quasi-experimental research design, and modern methods of causal inference

Editorial services:

Associate editor - International Journal of Consumer Studies, Journal of Consumer Affairs, Humanities & Social Sciences Communications

Editor for the Journal of Consumer Affairs special issue on "Emerging Technologies and Consumer Well-Being"

Editorial board - Journal of Financial Counseling and Planning

Awards and honors: 

2025 Stanford/Elsevier Top 2% Scientist (Economics & Business, Public Health)

Other information:

Curriculum vitae: Download CV (external)

Profiles: Google Scholar, ResearchGate, IDEAS RePEc, PubMed