Positions:

2022-present, Associate Professor (tenured 2023), Sungkyunkwan University

2020-2022, Assistant Professor, Sungkyunkwan University

• Department of Consumer Science

• Convergence Program for Social Innovation

2016-2019, Assistant Professor, University of Alabama

• Department of Consumer Sciences

Research fields: 

Technology and human well-being, human-AI interaction, AI and financial consumer, and technology acceptance

Research methods: 

Longitudinal data analysis, quasi-experimental research design, SP methods, and modern methods of causal inference

Editorial services:

Associate editor - International Journal of Consumer Studies, Journal of Consumer Affairs, Human Behavior and Emerging Technologies (academic editor)

SI editor for the Journal of Consumer Affairs special issue on "Emerging Technologies and Consumer Well-Being"

SI editor for the International Journal of Consumer Studies special issue on "Systematic Literature Reviews"

Awards and honors: 

2025 Stanford/Elsevier Top 2% Scientist (Economics & Business)

Other information:

Curriculum vitae: Download CV (external)

Profiles: Google Scholar, Scopus, Web of Science, ResearchGate, ScholarGPS