About
Public relations, narrative strategy, cultural branding, and creative positioning.
Public relations, narrative strategy, cultural branding, and creative positioning.
WHO AM I?
I am a New York-based PR and brand strategist with a Bachelor of Science in Public Relations from St. John's University, specializing in fashion, celebrity, brand communications, and narrative-driven strategy. I am especially drawn to how brands, public figures, and cultural institutions shape perception through storytelling, identity, and visibility.
My work spans public relations campaigns, brand positioning, and creative concept development, with an emphasis on strategy that feels culturally aware, visually considered, and emotionally resonant. Whether I'm building a campaign, refining a brand story, or developing an original narrative world, I'm drawn to professions that understand the power of presentation and the importance of perspective and image.
This site houses both my professional portfolio and ALTAR & ASSET — a separate creative space for original concepts, IP, and long-form storytelling. Two sides of the same strategic mind.