If you’re looking to create video content for your business, you may be wondering where to start. Marketers and small businesses have two main options: do it yourself or enlist the help of a professional corporate video production company. Both options have their perks, but if you decide to go hire outside help, you’re in good company. Today, businesses of all sizes and across all industries rely on the help of corporate video production companies. Hiring a production company can allow you and your team to collaborate with marketing and video professionals who will know how to bring your vision to life.
But with over 5,000 video production companies spanning Nigeria, trying to decide on the company to represent you through video content can feel overwhelming. In this article, we’ll break down what a corporate video production company offers and how to find the one to fit your needs.
WHY USE A CORPORATE VIDEO PRODUCTION COMPANY?
It’s no secret that video content can be tricky to produce. But in today’s marketing landscape, it’s important to incorporate the medium into your strategy. In fact, videos are 1200% more likely to be shared than text and photos, making video a must if you want to stand out from your competition. With a video production team backing you, your video content will establish important connections with your audience that will drive your sales in a competitive market.
A video marketing team brings many skills to the table that are beneficial in developing media that can compete in an ever-changing battle for attention. When deciding whether or not you need a production company to assist in your content creation, consider some of the major perks that they bring to the table.
VIDEO AND MARKETING EXPERTISE
Most corporate production companies offer expertise in two areas: video production and marketing. Not only do they know their way around a film set, but they understand how to craft content that connects with audiences. This means that they can help you achieve your goals, even if you aren’t exactly sure yet about the message you want to send. You can also rest assured that your final product will have top notch quality and won’t look like it was filmed on a cell phone.
ACCESS TO PROFESSIONAL EQUIPMENT
Video and audio equipment is not cheap, and having to find the correct equipment for your project can be a massive time sink. When you work with a video production team, they’ll bring their industry-standard equipment and knowledge to pair your project with the correct gear. Your project may call for specific elements, and a production team will bring equipment that will get the look and sound you want while being within your budget.
CREATIVE GUIDANCE
If you already have an idea of what you want to do with your video, that’s great!
However, don’t overlook the creative guidance that a production company offers. The input a professional production team can bring to a project is invaluable. After all, in order for a video company to stay afloat, they need to have a firm grasp on what content works and what doesn’t.
Keep in mind that these teams are constantly delving into storytelling for brands and know how to find the creative spark that will help your company feel unique. Whether it is through colorful animation or stylized camerawork or emotional storytelling, the creativity from a video agency will engage and connect with audiences.
WHAT CAN I USE CORPORATE VIDEO FOR?
The content a production company creates ranges far and wide in both medium and purpose. Though there are many reasons why you may use video content, here are three common ways we found businesses to use corporate videos:
Video ads: Ads are one of the most popular ways to use video marketing. After all, video ads are no longer found exclusively on television. Social media is now a vital space for advertisers. A prediction by eMarketer states that by 2022, there will be 205 million mobile video consumers consuming an average of 30 minutes of mobile video a day in the United States alone.
Website and social media content: Ads certainly aren’t the only way to reach consumers through video. There’s a long list of types of video content that foster a closer, transparent connection with your customers. Some examples of these videos include about us videos, educational how-to’s, and testimonials.
Internal videos: Video can also be used to internally communicate with your employees and stakeholders. Whether you are looking to train staff or pass along information to shareholders, corporate video is an engaging way to distribute important information to your team.
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Want to learn more about how you can use video to grow your business? Check out our blog 7 Evergreen Video Ideas for Your Website and Social Media to see how you can reach your audiences.
WHAT TO LOOK FOR IN A CORPORATE VIDEO PRODUCTION COMPANY
Finding a video agency that fits your business and its needs isn’t always straightforward. It’s key to find a company that understands your goals and can incorporate them into your content. Here are some helpful questions to ask yourself when looking for the right production company.
1. WHAT SERVICES DO THEY PROVIDE?
Since there is a vast array of specialization under the video and audio field, it is always important to understand what each production company can provide. For instance, if you are looking for a fully animated project, it would be unwise to work with a company with a focus on live video production.
Understanding what you need from a video team and finding one that offers solutions to those needs is the first step to find the right production staff for you. Most companies will explain their services on their website and will be happy to explain their areas of expertise if you reach out.
Live streaming is a popular service offered by some— but not all— corporate video production companies.
2. DO THEY HAVE GOOD COMMUNICATION?
Communication can be the thing to make or break the project. It is paramount to find a production company that values communication and will communicate with you honestly about the content.
Here are some key indicators of solid communication from a video production company:
They are eager to set up a consultation to discuss your project further
They respond to your emails in a timely manner during business hours
When they say they will follow up about something, they follow through
They effectively communicate things like pricing and schedules
Most of these will be very obvious right off the bat. For instance, if you reach out to inquire about pricing and it takes weeks to hear back, it may be a red flag.
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3. DO THEY VALUE CUSTOMER SERVICE?
As is with any company, you want to work with people who will value you as a customer. It’s important that if you have any concerns or needs, the company is willing to listen and will put you at the front of their decision-making. A great video team will always make your business feel special.
Similar to the points we made above with communication, you can tell that a video production company puts their clients first if:
They come into meetings having done some degree of research on your business, if you provided that information
They are eager to learn more about your goals and how they can help you achieve them
Every interaction is polite and professional
4. DO THEY HAVE POSITIVE CLIENT TESTIMONIALS?
One of the easiest ways to understand how a particular video marketing agency works is through reading former client testimonials. They can provide important insight into what it is like working with that team, as well as their strengths and weaknesses. Oftentimes, you can find client testimonials and reviews by searching the company name on Google, looking at their website, or directly asking the company for former client recommendations.
5. DO THEIR PREVIOUS WORKS MATCH MY VISION FOR MY PROJECT?
The best way to identify if a production company will make a corporate video that fits your vision is by reviewing their previous works. This can often be found on a video agency’s website in the form of a reel, which is a short video that includes clips from former projects. It is also likely you may find full, finished works on their website. By reviewing their former content, you can identify their style, abilities, and penchant for quality.