T. Yang, J. Kim, J. Kim, and S.-P. Kim, "Involvement of bilateral insula in brand extension evaluation: an fMRI study", Scientific Reports, 11(1), 1-11. [Link]
S. Lee, T. Lee, T. Yang, C. Yoon, and S.-P. Kim, "Detection of Drivers’ Anxiety Invoked by Driving Situations Using Multimodal Biosignals", Processes, 8(2). 2020. [Link]
T. Yang and S.-P. Kim, "Group-level neural responses to service-to-service brand extension", Frontiers in Neuroscience, 13, 676. 2019. [Link]
T. Yang, S. Lee, E. Seomoon, S.-P. Kim, "Characteristics of human brain activity during the evaluation of service-to-service brand extension", Frontiers in Human Neuroscience, 12. 44. 2018. [Link]
T. Yang, D.Y. Lee, Y. Kwak, J. Choi, C. Kim, and S.-P. Kim, “Evaluation of TV commercials using neurophysiological responses,” Journal of physiological anthropology, 34:19. 2015. [Link]
T. Yang and S.-P. Kim, “Estimation of brand extension evaluation from the brain activity using a convolutional neural network”, 2020 IEEE Systems, Machine and Cybernetics (SMC), Oct. 2020. [Link]
T. Yang and S.-P. Kim, "Understanding of how consumers evaluate brand extension: an fMRI study", Society for Neuroeconomics (SNE) 2019 (with Consumer Neuroscience Satellite Symposium), Dublin, Ireland, Oct. 2019
T. Yang and S.-P. Kim, "Prediction of consumers’ response to evaluate brand extension using electroencephalography signal", Korea Society of EEG and Neurophysiology, Seoul, South Korea, Dec. 2018
J. Kim, M. Choi, T. Yang, J. Park, J.-H. Kim, J. Park, H. Ko, and S.-P. Kim, “Recognition of alphabet objects by sensing the object surface using a flexible ferroelectric sensor and classifying the sensor signals using a neural network”, AsiaHaptics 2018 Video demo, Nov. 2018
T. Yang, E.-B. Seomoon, S. Lee, and S.-P. Kim, "Estimation of consumers’ evaluation of service-to-service brand extension using electroencephalography spectral features", International Conference on Neuroeconomics and Neuromanagement (ICNN), Nov. 2018
M. Choi, J. Kim, T. Yang, J. Park, J.-H. Kim, and S.-P. Kim, "Development of a neuron-inspired tactile information processing model", International Conference on Control, Automation, and Systems, Oct. 2018
T. Yang, S.Lee, E.-B. Seomoon, and S.-P. Kim, "Investigation of neural responses to commonly appreciated service-to-service brand extension", Society for Neuroeconomics (SNE) 2018, Nov. 2018
T. Yang, “Retrieval Information About Brand Extension From EEG”, Korean society for EEG and Neurophysiology 2018 summer workshop, Jun. 2018
T. Yang, E.-B. Seomoon, and S.-P. Kim, “Event-related potentials correlated with the evaluation of service-to-service brand extension”, Society for Neuroscience (SfN) 2016, Nov. 2016
T. Yang and S.-P. Kim, “Event-related Potentials Study on Explicit Evaluation of Service-to-service Brand Extension”, UNIST-Kyushu Mini-Symposium, Sep. 2016
T. Yang, S. Lee, and S.-P. Kim, “A cortical activity during evaluation of service-to-service brand extension: Even-related potentials study”, Proceedings of the Society for Computational Design and Engineering, Oct. 2016
T. Yang and O. Kwon, “Sequential Effect on Visual Classification: The Citrus Classification Paradigm”, 2016 Vision Science Society (VSS) Annual Meeting, May. 2016
T. Yang, J. Park, J.-W. Sohn, and S.-P. Kim, “A new method of human brain activity representation for non-verbal communication,” International Conference on Emotion and Sensibility, Nov. 2015
J. Park, T. Yang, H. Kim, and S.-P. Kim, “EEG Characteristics Related to Prediction of What Others Prefer,” 15th International Conference on Control, Automation and Systems, Oct. 2015
T. Yang and S.-P. Kim, “Co-Adaptation between brain activity and LED lights,” International Conference on Physiological Anthropology, Oct. 2015.
J. Im, T.-Y. Yang, Y. Kwak, C. Kim, J. Choi, and S.-P. Kim, “Neurophysiological responses to changes in LED lights during relaxation,” International Symposium on Human Adaptation to Environment and Whole-body Coordination, Mar. 2015.
J.H. Park, T. Y. Yang, and S.-P. Kim, “Difference EEG between prediction preference levels”, Ergonomics society of Korea 2014 Fall, Nov. 2014
T.-Y. Yang, D.Y. Lee, and S.-P. Kim, “Development of neural indices from the human encephalography to evaluate TV commercials,” The 1st Asian Conference on Ergonomics and Design, May 2014
T. Yang, "Characteristics of human brain activity during the evaluation of service-to-service brand extension", Neuromarketing Yearbook 2019. [Link]
S.-P. Kim, T. Yang, J.-W. Sohn, and B. Kang. "뇌파 디스플레이 장치 및 방법 (ELECTROENCEPHALOGRAM DISPLAY APPARATUS AND METHOD)." KR patent 10-1801882. Nov. 2017.
S.-P. Kim, T. Yang, S. Lee, Y. Kim, and H. Gil. "레이저보드게임장치 (LASER BOARD GAME APPARATUS)." KR patent 10-1656505. Sep. 2016.