TVS Motors: Redefining and Transforming the Automotive Industry 

TVS Motors is a well-known automotive brand that has proven its mettle in the industry. Under the leadership of Mr. Sudarshan Venu managing director TVS Motor has advanced its approach to providing modern mobility solutions to its customers. With significant export motorcycles including the Apache series, HLX series, Raider, and Neo while the Jupiter and NTorq remain popular scooter buys, the brand has also increased its position in overseas markets. Recently, the brand launched TVS Metro Plus 110 in Bangladesh, which has received a huge response in the overseas market. 

With creative concepts and strong leadership, the brand has gone a long way and is aiming to alter the course of mobility in the future. Here are some of the core areas where TVS Motors has put in great effort to strive for excellence:

TVS Motors has always been at the forefront when it comes to innovation in the automotive industry. The expansive product line of the brand explains its commitment to building vehicles laced with adjustability features, high safety standards, futuristic design, and different riding modes (in motorcycles). Other than this, the company has shown commitment towards electrification by investing in ION mobility.

Surpassing customer expectations is the core motto of TVS Motors. The brand has always offered futuristic mobility solutions in its product line and is known to provide a delightful customer experience. They are one of the first in the industry to integrate artificial intelligence and machine learning to digitise the customer experience. Using customer insight and data attributes, they have built a strong team to cater to every customer with equal attention.

Other than this, TVS Motors has also employed digital techniques to tackle challenges faced in managing product inquiries from a range of sources, such as digital campaigns, direct walk-ins, and its online presence. They take a solution-oriented approach to following up with potential customers, optimising their budget in the process.

The brand uses gradient boosting and bagging techniques to understand the customer’s purchase action. These techniques have helped them understand the customer’s purchase intention and affinity towards their products. It shows in their success in the market. For example, the brand recently sold 1 million units of TVS Apache in just 28 months.

The marketing approach of TVS Motors is centred on the product in focus. They have an impressive product line focused on different riding experiences such as racing bikes, everyday commute bikes, mopeds, e-scooters, and so on. The brand uses digital as well as print media to advertise its products in the best light.

The supply chain is the backbone of any company. TVS Motors has always focused on its supply chain. They emphasise achieving zero defects in their products by cost-effectively using technology and automation. They have clocked in tens of thousands of complete knock-down kits to ensure their supply chain is effective and the product delivery is on time.

TVS Motors is a leading two-wheeler manufacturer in India. The brand has understood the customer’s mindset and preference, which has helped them expand its presence to even remote areas of the country. It is a journey that is only going to go upward and onward.