ICO PLACEMENT

In my final year of Univeristy I completed a two month long internship with ICO Partners, a firm dedicated to marketing and games publishing. Working 1-1 with the Creative Director I created and conceptualised a game. Creating concept art, a storyline, and gameplay mechanics. From this, with continued guidance, I then went on to create a marketing strategy for my game. This also included creating a release timeline spanning over time before leading up to the release. After doing this I then pitched my concept to the company at the end of my placement. Through this, I learned valuable information about understanding game marketing, USPs, forms of advertisement, and relative audience engagement. 

Below is a carousel of the final presentation.