Using Instagram Stories as a form of broadcast.
Using Instagram Stories as a form of broadcast.
When the first Instagram Story that was made: Push N Lift: Project Luna-X , something cool came from watching happen. Itwas like watching a weird show from the early, early days of television. It seemed like a new frontier of storytelling. I know this seem a bit cliche. However, this is something to take in as a learning lesson. If this could be another great tool in broadcasting stories, then I'm all in. Just in one take, it was awesome. So here I am. Here you are reading. Stories is a great tool for actually telling..Stories! So this means great things for Schoolyard and Gorbo.
One of the most important pillars in the continuing growth of Schoolyard and Gorbo is media. Other forms of media will of course be used in their classic fashion. However, they won't have that "broadcast" feel Instagram stories would have. This is a super effective way to use this tool presented. Like an actual television schedule. Unlike "live" content where it's trying to feel like broadcast, yet it fails on it's premise. Live as it is now is like a loop. So instead of being a different set of daily programming, it feels like a consistent loop. Stories seems to work like a daily "live" channel. For Schoolyard, it means the possibility is endless. Even if the limit is one story at a time, you still get to enjoy it for a whole 24 hours. Like your favorite show you watch weekly (or miss weekly as well!). That's what this feels like. Classic television set in a 21st century wrapper.
So you're wondering..How does this work for Schoolyard? The same way it's worked for network television for decades. In fact, stories rival Snapchat is forcing this wave of "programming" on traditional media outlets. So the idea is definitively not novel. So for SYBC, it's not breaking new ground. What it's doing is adding more rich value to the content library of SYBC. Being able to just drive ahead in this format is definitely worth it's value props. So expect various forms of stories that will mimic a broadcast style. So some stories will have "episodes". Some will have "chapters". Some will be mini-series.Some will be one shots. It will be a collage of many styles. This will be a new era of tools, in a new frontier of broadcasting.