Video descriptions: More important than you think

According to TubeKarma Reviews, video descriptions play a huge role when it comes to YouTube search engine optimization (SEO). YouTube allows 5,000 words for the description, and it may be tempting to stuff keywords here. However, that’s not what this space is for. It’s important to note that keyword stuffing could cause you problems.

There are various ways to include keywords into your YouTube descriptions, minus any spam naturally. Also, your descriptions are critical for directing traffic from YouTube to your website, landing pages, and social media channels.

TubeKarma Reviews shares a combination of elements to include in your description below.

• A summary of your video that integrates your primary keyword.

• Links to other relevant, keyword-specific videos on your channel.

• Timestamps on your video that integrate relevant search terms.

• Links to your website, social medial social channels, or other promotions.

There are many examples of solid video descriptions that stick within the best practices of YouTube SEO without being flagged as spam.

Descriptions of certain videos integrate multiple keywords throughout, including links to other videos, which translates into more engagement and longer watch times (all good for video SEO). Others manage to target keywords for their specific products, a smart move if you’re looking to tie the ROI of your YouTube channel to purchases onsite. There are also straightforward descriptions that prove that including keywords in your descriptions doesn’t have to be complicated.

TubeKarma also mentions that there are a few videos that even integrate specific product-related keywords through timestamps. As a side note, including timestamps in your videos, is great for engagement as it keeps your viewers from bouncing by allowing them to zero in on the most relevant parts of your videos.